Almost No Words Can Describe This Hilarious Video of a Man ‘Sniff Testing’ Yankee Candle‘s New Line of ’Man Candles’ — Just Watch
- Posted on July 5, 2012 at 1:48pm by
Liz Klimas
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"Riding Mower" (Photo: Yankee Candle)
Known for smells like “Banana Nut Bread,“ ”Meyer Lemon“ and ”Harvest Welcome,” which combine together with dozens of other scents to create a 10-foot wall of smell out the door of the store into the mall, Yankee Candle a couple months ago released a new line of smells to appeal to a slightly different audience.
In May, just in time for Father’s Day, the candle maker developed “Man Candles.“ With scents like ”Riding Mower,“ ”2×4“ and ”First Down,” men walking into Yankee Candle can add these to their basket — along with the “Vanilla Cupcake” scent they were really there to buy — and check-out with their heads held high (or without making up a story that they were buying the candles for their wives).
If you haven’t heard of these candles yet, it’s pretty surprising, given they’ve been featured by “Saturday Night Live,” Jimmy Fallon, Anderson Cooper and more. But what you may not have seen yet is a sniff test from a man who really loves candles. And trust us, you will want to see it.
How do you know you can trust this man’s judgement? Notice in his video the Campbells’ Chunky Soup and Little Debbie muffins — guy food — in the background of his YouTube video, which has viral potential. Although, in the clip he does acknowledge some of the smells are hard for him to diagnose because he’s “not a man” but a “man child,” he is a candle connoisseur as evidenced by his label kept from the “William and Catherine: A Royal Wedding” candle.
(Image: YouTube screenshot)
The 49-year-old creator of the 7Rorschach7 channel first explains his admiration for Yankee Candle and emphasizes not once but twice that “I am into candles.“ Acknowledging that candles are ”mostly feminine” he seems pretty excited about this new man line and gets to work taking a huge whiff and letting out a sigh of joy as his olfactory system processes the scent.
Taking a whiff. (Image: YouTube screenshot)
Letting out his breath after smelling and thinking of how he should describe it. (Image: YouTube screenshot)
Here are his assessments:
- 2×4: “You know what, it does smell kind of sweet sawdusty. Kind of hickory, sweet, sawdusty. It smells like wood, kind of sawdusty wood.”
- Man Town (the best selling according to Yankee Candle): “What is that? Hang on. Hang on. I’ll get there. Just trust me. Kind of like new plastic? [...] maybe a little bit of leather. It smells very clean. It’s a very clean smell.” (It’s supposed to smell like cologne)
- Riding Mower (the male reviewer’s personal favorite): “It literally smells like cutting grass and gasoline.”
- First Down: “This is another mystery.” (takes other sniff). “I don’t know what that is.” (It’s supposed to smell like leather.)
Watch his reviews for yourself:
The Patriot Ledger reported last month that the company, headquartered in Massachusetts said that the idea for the man candles started off as a joke but has since taken off:
Hope Margala Klein had been teased several times by her boss at Yankee Candle Co., CEO Harlan Kent, about the possibility of developing a line of candles geared specifically for men. Margala Klein, the company’s executive vice president of brand innovation, figured there was more to the idea than a good-natured joke.
[...]
Margala Klein says she’s been absolutely floored by the candles’ popularity and all the media attention they’ve received, and the company is already considering whether to add more scents to the lineup at some point. There were appearances on Anderson Cooper’s show and on “Good Morning America.” The candles even lit up late night TV, when Jimmy Fallon offered his own suggestions for fragrances that Yankee Candle should develop. (How about “Minty Dorito” or the “10 PM Nacho Breeze”?)
If you had to create your own man candle, what would it smell like? Leave your ideas in the comments below.
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Comments (163)
OniKaze
Posted on July 5, 2012 at 3:05pmI admit, I am a candle/good smelling things, freak.
I love yankee candles (best – Leather, Macintosh Apple, Balsam Ceder) and I have yet to check out any of these candles though…
There are only a handful of smells that I like, and overly sweet smells (that most candle makers use) are too overpowering and can cause a headache… When you have a roommate who smokes (like I do) and you dislike the smell of cigarettes, Yankee Candles do well with dealing with the smokey smell…
Report Post »mils
Posted on July 5, 2012 at 4:02pmnot a “hilarious” video…sorry blaze..try again
Report Post »Too_Far_Gone
Posted on July 5, 2012 at 4:54pmBeer !
Report Post »hayesstephen
Posted on July 5, 2012 at 5:47pmI could not watch this video to end . What brain damaged writer decided this was hilarious? It was not funny it was a mess. I thought Yahoo hired the dumbest reporters they could find, seems like the Blaze is going the same way.
Report Post »legalatina
Posted on July 5, 2012 at 5:47pm“Jet Fuel”
“Gunsmoke”
“Harley Easy Rider”
Report Post »JRHelgeson
Posted on July 5, 2012 at 5:54pmHow about “New Tires”
Report Post »db321
Posted on July 5, 2012 at 6:36pmBurning Rubber after a Burnout!
Report Post »SpeckChaser
Posted on July 5, 2012 at 7:33pmWD-40! Would also like that to be available in a cologne.
Report Post »CHRIS260
Posted on July 5, 2012 at 7:39pmOh lighten up people… Geez- quit trying to physco analyze and pull the stick out. This guy is funny. Oh and for the oh so important people who post the “ another 30s of my life I will never get back” just stop. Really? If you have the time to post on a blog, let alone waste time posting about the time you wasted watching what it is you are posting about….it’s just dumb.
Report Post »The-Monk
Posted on July 5, 2012 at 7:48pm@SpeckChaser
Howdy Speck,
Have you seen Billy around? (The Rights of Billy)
He complained about power outages on July 1st and haven’t seen him around since then. I’m starting to get worried. Any news? TIA.
Report Post »The-Monk
Posted on July 5, 2012 at 7:51pm@SpeckChaser
WD-40 would be OK but, PB Blaster might be too strong for most.
http://blastercorporation.com/display.cfm?p=50003&pid=4
Report Post »SpeckChaser
Posted on July 5, 2012 at 8:14pmMonk
I sure haven’t. Hopefully he isn’t in the area recently affected by the land hurricane that global warming caused. I was telling a buddy the other day I’d buy WD-40 cologne if the would make it.
Report Post »Secret Squirrel
Posted on July 5, 2012 at 8:19pm.
Report Post »Sign me up!
Also make Nitro, Nascar, diesel,
woman’s hair, clean towels, Lava soap,
popcorn, steak on the grill, and barbecue smoke.
BB Sailor
Posted on July 5, 2012 at 10:52pmPropane, and Propane Accessories.
Report Post »loriann12
Posted on July 6, 2012 at 6:46amI thought it was funny. My husband is “into” candles, too. His favorite is Vanilla right now, because they hadn’t come up with “man candles” yet. I would love to get these for him. He said, well, I can’t repeat it but if you remember the joke about a man asking for a loan to start a compay…I discovered this dust, you sprinkle it on an orange……
Report Post »historyguy48
Posted on July 6, 2012 at 6:58amDo they have the two scents I like the most? Cleaning up the yard after the dogs, and changing the kitty litter!
Report Post »Meyvn
Posted on July 5, 2012 at 3:02pmCreate your own man candle? A few come to mind…
Smoking Barrel, New Electronics, Books, Well Oiled Gun (Barracade), Rough Sawn Cedar, Top Soil.
Report Post »Meyvn
Posted on July 5, 2012 at 3:08pmOh… and “Chainsaw”.
Report Post »Meyvn
Posted on July 5, 2012 at 3:17pmOh, and “Hot Tube Amp”.
Report Post »Meyvn
Posted on July 5, 2012 at 3:21pmand I can’t leave out “GoJo”.
Report Post »BluifoxEd
Posted on July 5, 2012 at 3:24pmThe air conditioning when it first starts up in your car.
Report Post »WeMustNeverForget
Posted on July 5, 2012 at 4:15pmAdd… “Hot Sweaty Landscaper” or “Glistening Pool Guy”
Gross!!
Report Post »JQCitizen
Posted on July 5, 2012 at 4:20pmDon’t know if anyone came up with this one yet:
The 2008 PRESIDENTIAL Candle: It smells like BO…. heh, heh, heh…
Report Post »blazingaway
Posted on July 5, 2012 at 5:01pmButt Buddies Tonight
Report Post »Truthbeliever2
Posted on July 5, 2012 at 5:16pmHow about campfire and oh yes Icy-hot. ooooh i got to get me that new “tackle box” smell and maybe
Report Post »“motor oil on hot engine block” SWEET!
blazingaway
Posted on July 5, 2012 at 8:23pmFudge Packers delight
Report Post »Snidely
Posted on July 5, 2012 at 10:41pmFresh cut alfalfa. Plowed black dirt. Silage. Rain.
Report Post »Snidely
Posted on July 5, 2012 at 10:42pmWell-weathered leather,
Report Post »Hot metal and oil,
The scented country air.
RamonPreston
Posted on July 6, 2012 at 10:16am“Fart.” Would make a wonderful cologne. Bring tears to your eyes.
Report Post »Liztaylor1982
Posted on July 5, 2012 at 3:01pmMy husband is going to be so disappointed, he thought of this idea 20 years ago, he did have the idea of cut grass, and also woodsy smell, like a wood working shop, but he has other scents also. I won’t disclose them as there is still an opportunity for him to cash in, lol.
Report Post »Mapache
Posted on July 5, 2012 at 4:24pmWhat about NAPALM? I love the smell of napalm in the morning…..
Report Post »Truthbeliever2
Posted on July 5, 2012 at 5:18pmFeel free to use some of my ideas. My favorite is “motor oil on hot engine block” YEA!
Report Post »Dalcron
Posted on July 5, 2012 at 2:56pm3 1/2 minutes of your life you’ll never get back. Don’t watch that and do something more productive. lol
Report Post »jharper
Posted on July 5, 2012 at 9:50pmI agree with you 100%. Wish that your comment would have been the tag line! And look at his filthy house! Why do I think he eats cat food?
Report Post »BannedByHuffpo
Posted on July 5, 2012 at 2:51pmPlease …
The manliest of manly scents IS BACON.
Report Post »Sine labore nihil
Posted on July 5, 2012 at 4:39pmBetter than that Bacon and Spent Shell Casing
Report Post »dawn nelson
Posted on July 5, 2012 at 5:13pmThat sounds wonderfull!!! I would love a garlic candle and oh!, I also love the smell of W-D 40!! For real!!!
Report Post »Firebrand
Posted on July 5, 2012 at 2:37pmToo bad one of the smells wasn’t “Mom’s Basement.”
Report Post »IMAWAKENOW
Posted on July 5, 2012 at 4:03pmPerfect!
Report Post »Wool-Free Vision
Posted on July 5, 2012 at 2:35pmThere’s nothing like the smell of NAPALM in the morning… Smells like… Victory!
Report Post »Warthog Fixer
Posted on July 5, 2012 at 3:04pmWIN!
Of course there’s nothing wrong with a little JP-8 or Hydraulic Fluid either! Maybe a little Moly-B on the side.
Report Post »Firebrand
Posted on July 5, 2012 at 2:30pmI like the smell of a tire shop/store. I love that smell. Even though it’s probably some toxic volatile organic like benzopyrene or something.
Report Post »CatB
Posted on July 5, 2012 at 11:51pmLOL .. makes me remember back to my youth .. when we would pull into the gas station .. and I would put the window down .. while the guy (yes they had SERVICE!) would put the gas in .. I loved the smell … I wonder how many brain cells that cost me? ;-)
Report Post »country_hick
Posted on July 5, 2012 at 2:29pmHoppe’s 9 and Bore Butter!
Report Post »country_hick
Posted on July 5, 2012 at 2:40pmI forgot the #1 smell anyone would want…BACON!
Report Post »OniKaze
Posted on July 5, 2012 at 2:57pmBACON….. You read my mind….
Report Post »OniKaze
Posted on July 5, 2012 at 2:58pmAlso, every grillers favorite smell – Burning Charcoal…
It may sound weird, but you ALL know the smell I am talking about, and YOU KNOW it makes your mouth water when you smell it…
Report Post »hatchetjob
Posted on July 5, 2012 at 3:15pmWith a little lighter fluid thrown in.
Report Post »Meyvn
Posted on July 5, 2012 at 3:18pmBarricade.
Report Post »Rob K
Posted on July 5, 2012 at 7:53pmHoppe’s #9 for sure.
Report Post »Scarbo
Posted on July 5, 2012 at 2:23pmNot even remotely ‘hilarious’. I’m sure there must be a role for him on “Modern Family”. BTW, he might want to get that mole looked at. Or not. Don’t care.
Report Post »cranberry
Posted on July 5, 2012 at 2:22pmHe’s a messy cute. Love his personality.Yes, he could use a makeover. I’m still wondering what the football one smells like! So do guys not like the other apparently female-purchased scents? Would a wife like the man candles? or is the man doomed to smelling floral scents the rest of his life? All of these questions are so so important! Thanks Blaze, Funny!
Report Post »shakedowncrews
Posted on July 5, 2012 at 2:55pmThe ‘feminine’ scents are OK, but sometimes the house starts taking on an overwhelmingly feminine quality…window treatments, flowery smells, pastel upholstery…the man cave needs to be masculine.
But if I want the smell of sawdust, I’ll go cut something. I’m not a “man boy” or a “man child” like this loon proclaims. What an oddball he is.
Report Post »v15
Posted on July 5, 2012 at 3:06pmMen like the smell of women and have no problem having a house that smells nice and sweet.
Report Post »bikermailman
Posted on July 5, 2012 at 6:32pmI’m a (probably permanent) single guy, so I can do whatever scent I wish. The dog never complains! :D I haven’t bought any of these yet, may try it out. I do more incense than candles, generally like cinnamon or sandalwood. My ideas for man candles?
Report Post »1. Pipe tobacco
2. Pine and campfire
3. Cutting torch/welder (love the smell of burning steel!)
H4dbmn
Posted on July 5, 2012 at 2:21pmObamabots would love one that smells like Barry’s Farts.
Report Post »chips1
Posted on July 5, 2012 at 2:39pmThese are candles. If you lit one of those, it would look like Gloritta Bay in San Diego.
Report Post »USPATRIOT101
Posted on July 5, 2012 at 2:19pmWatching this guy makes me want to start cutting myself again.
I think a few other good candles would be;
Report Post »Dirty Sox
The Pull my finger
Feet
Neglected armpit.
H4dbmn
Posted on July 5, 2012 at 2:31pmIncometax Forms, Occupy Wall Street, Michelle’s Manure, Tour Bus Porta-potty,
Report Post »BPMaine
Posted on July 5, 2012 at 2:18pmI’d go with a gun powder scent – nothing like the smell after firing a few rounds with the Mossberg 590 shotgun…
Report Post »G man
Posted on July 5, 2012 at 2:17pmYet more wasted time wasted I’ll never get back. I‘m thinking these don’t sell. They should really come up with gay men candles. They would sell. First down. Mowe lawn. NAH…try…“Guy smells like a Lady”…something like that. Not that there is anything wrong with that. Well for me there would be,but….
Report Post »OniKaze
Posted on July 5, 2012 at 3:04pmread the article… THEY DO sell…
Report Post »RamonPreston
Posted on July 6, 2012 at 10:23amK-Y jelly.
Report Post »Findalis
Posted on July 5, 2012 at 2:16pmHe needs to get some Testosterone and grow a set. Gezee! Can you say flaming any louder!
Report Post »Warthog Fixer
Posted on July 5, 2012 at 3:05pmFLAAAAMING!!!
How’s that?
Report Post »Steve28
Posted on July 5, 2012 at 2:16pmhow about dead skunk in the middle of the road, overheated car, old socks, locker room, beer farts, metro bus after 100 degree day that is packed, wif of Indian, stock yard, manure, forgotten food, etc.
Report Post »cranberry
Posted on July 5, 2012 at 2:25pmSteve 28, we get all of those “manly” scents in our home now with our men, why on earth would we want to add a candle that stinks too? LOL
Report Post »CatB
Posted on July 5, 2012 at 11:52pm@STEVE .. that is what we are trying to cover up with the candles ;-)
Report Post »Wool-Free Vision
Posted on July 5, 2012 at 2:15pm“If you had to create your own man candle, what would it smell like? Leave your ideas in the comments below.”
Woman.
Report Post »chips1
Posted on July 5, 2012 at 2:30pmYou appear to work in a fish market.
Report Post »MrSunshine
Posted on July 5, 2012 at 2:51pmVulva.
Report Post »hatchetjob
Posted on July 5, 2012 at 3:18pmBurnt skin in the game.
Report Post »v15
Posted on July 5, 2012 at 2:12pmThe Carbon Monoxide from a Shelby Mustang’s Exhaust Pipe Candle.
Report Post »Steve28
Posted on July 5, 2012 at 2:12pmAnother metrosexual. This guy just needs to come out of the closet that’s all there is.
Report Post »v15
Posted on July 5, 2012 at 2:47pmSteve, I was thinking the same thing about this guy. As soon as he started talking all sorts of red flags went up.
Report Post »TelepromoterNChief
Posted on July 5, 2012 at 2:11pmThese candles are great.
Moochelle wanted one after her because she thought her $#!+ didn’t stink, but FEMA promptly intervened to prevent a disaster of pandemic proportions.
Report Post »LovingAmerica
Posted on July 5, 2012 at 2:11pmThis was such a cute addition to your repertoire, Blaze. What an entertaining and hilarious guy!
Come to think of it… maybe women should have perfume made in these Man Candle scents? Hey… could be fun! Not sure if we can stand at the stove and cook, though, with the gasoline scent going.
Report Post »Mapache
Posted on July 5, 2012 at 4:25pmLike the women who put a dab of Budweiser behind their ears!
Report Post »Minefield
Posted on July 5, 2012 at 2:05pmPlease, this is not saving the planet. lol I love it.
Report Post »rambosharley
Posted on July 5, 2012 at 2:03pm#1..He needs to shave.
#2..He needs to do something about those eyebrows!
#3..He needs to do some serious cleaning in his home!
Report Post »hatchetjob
Posted on July 5, 2012 at 3:20pmHe’s a harmless, loveable fuzzball like Limbaugh.
Report Post »SREGN
Posted on July 5, 2012 at 2:01pm1970 Dodge Challenger, Busy Marina, Field Dressing a Deer, Steakhouse Kitchen Exhaust Vent, Fish Fry, Coffee Roaster.
Report Post »meeester
Posted on July 5, 2012 at 3:08pmCoffee, fresh fired gun powder, tires, Shelby exhaust, bacon . . . all great suggestions though I might suggest old pickup truck over the Challenger (et all) and the smell of fresh headers first getting fired up as a refinement of the Shelby exhaust smell…er..scent.
Report Post »However, I see a distinctive item missing here. I guess we‘re all too much the gentleman to say it ’out loud’. Maybe we could call it ‘First Date“ or ”Late night with a great date”