Beck’s 1791 Clothing Line Shatters Sales Projections; Manufacturer to Hire More Staff to Meet Demand
- Posted on October 31, 2011 at 6:46am by
Dave Urbanski
- Print »
- Email »
Glenn Beck’s 1791 clothing line—launched only three weeks ago—is shattering what were already optimistic sales projections, giving the manufacturer a mandate not only to ramp up production but also to hire more employees.
“We will be adding two more staff members in the near future to accommodate what is clearly a consistent demand of the Glenn Beck line,” said Cara Aley, American MoJo president and COO. She’s “confident that this number will grow quickly in the coming months, and well past the holidays.”
One gangbuster sales example so far is the zip-up jacket, which is selling 50% better than anticipated, Aley noted: “Winter is coming, after all!”
But the biggest triumphs of the through-the-roof commerce is that it gives more single mothers—American MoJo’s work force—the chance to make a living and gets more funds to the U.S. communities to which Beck is committing the 1791 net proceeds.
Aley lauded 1791 customers for their “huge” role in getting Beck’s Mercury One philanthropic work off the ground (1791 sales fund it) and “helping to create jobs for an underserved population.” She also gave kudos to Beck for his vision.
“Now more than ever, this country needs people who are capable of making change, [who] take responsibility…and Glenn Beck is one of those good people. I am hopeful that he will inspire other business owners and influential individuals to do the same.”
The relationship between the 1791 clothing line and Mercury One in many ways mirrors the philanthropic arm of Newman’s Own, Beck has often said over the course of 2011.
And as Mercury One will “help neighbors help neighbors” in the American family, Beck declared, the 1791 clothing line funds it by employing the same philosophical approach—by depending on the craftsmanship and artistry of Americans (i.e., jobs for Americans in America), using high-grade materials made in the U.S., at a price people can afford—yet with the quality that Beck demands.
It was “almost impossible” to find that combination, said L.J. Herman, who runs Mercury Radio Arts merchandise. He’d been searching and trying all sorts of options since last January with no success. It was a “constant pursuit,” Herman continued, to find American companies with the “institutional knowledge” to create clothing of high quality—the way clothing used to be made in the 1950s and 60s. Clothing that was crafted to last. (”We don’t do it anymore,” Beck said.)
Until American MoJo hit the radar.
Herman said American MoJo was the “one company” that met all the prerequisites Beck wanted in the clothing line—including that it employs “people who want to work, not take a handout, and have a story.”
“Glenn Beck’s team came to us having researched American manufacturing options,” Aley said, “and found us to be the right option for them based on both our quality of work and our mission to help an underserved population.”
Indeed, American MoJo does it all—creating “sustainable employment opportunities in the apparel manufacturing sector” for single mothers and “utilizing proceeds from your purchase of a MoJo product to provide better than minimum wage salaries, a chance at a new career path, and more importantly, freedom from the prohibitive daycare costs that keep so many mothers from re-entering the work force and being able to support themselves and the families that need them,” its website says.
The 1791 theme—the year the Bill of Rights was added to the Constitution—has been in Beck’s mind for few years, Herman said, but only last January did Beck decide to create a clothing line around it.
The main thrusts of the 1791 line are to remember where we came from as Americans—to revisit that “original blueprint” of our Founding Fathers—and to restore values and efforts that have made America great. The 1791 designs “will be a constant reminder to those that wear it that we are a people of merit,” Beck said, and that maintaining those rights we’ve cherished since 1791 don’t stick around without “great responsibility.”
One of 1791′s major design elements—the purple “merit badge”—tells a unique story, Beck explained. What we know as the Purple Heart began with Gen. George Washington, who awarded them during the Revolutionary War to “ragtag American soldiers,” Beck said, based on their “virtue or merit. Men who would do the right thing and go the extra mile.”
Beck said when he met with American MoJo to discuss mutual goals and values, both parties found much in common.
“We finally found a small group of entrepreneurs that wanted to fill this void of American product while putting Americans to work that want to work,” Beck said. “Single moms that want to make something of themselves and teach their children that earning an honest dollar for an honest days work makes one a person honor and Merit. We don’t know their politics nor do we care. We do however know their spirit and intent: To work together to restore our nation by reclaiming quality and honest and honorable capitalism.”
Mercury One looks to operate on local levels, Beck said, and not rely on tax dollars or donations—and the 1791 clothing line is the first thrust of Mercury One’s mission of giving while completely sustaining itself through good ol’ American ingenuity and hard work.
“Now it is America that finds itself in need,” Beck said, explaining the mission of Mercury One. “And there are no rescue ships crossing the seas, no countries offering to erase our debt or feed the hungry, give shelter to our homeless, or rebuild our towns and cities destroyed by catastrophe. We—you and me—must save America by saving ourselves. And we will.”
Beck has acknowledged the enthusiasm of the people of Mount Airy, N.C., who’ve been wanting to him to set up shop in town and be a part of creating the 1791 line. While American Mojo will be making the fleeces, the full long-term production strategy is still evolving, Beck said.
Popular Stories
MSNBC Host Snaps in Heated Segment: ‘What in the World Is Riskier Than Being a Poor Person in America?’ 692 Comments
Does Misstated Marathon Claim Prove Paul Ryan Is Dishonest? (POLL) 662 Comments
‘Jumah at the DNC’ Speaker: ‘Muslims Visited America Prior to Columbus’ & ‘It Was a Muslim’ Who Guided Him to the ‘New World’ 524 Comments
Obama: RNC Like Watching ‘Black-and-White TV’ Because Romney ‘Did Not Offer a Single New Idea’ 364 Comments
Paper Details Obama Admin’s Alleged Secret Note Sent to Iran: If Israel Attacks, We Won’t Get Involved 339 Comments
Faith
This Is the Creationists‘ Response to Scientist Bill Nye’s Viral Pro-Evolution Video Claiming They Harm Children 227 Comments- Pakistani Muslim Cleric Accused of Framing Disabled Christian Girl in Koran-Burning Case Read More
- ‘Made Up Religion’: TV Historian Enrages Muslims, Receives Threats After Producing UK Documentary Questioning Islam’s Beginnings 237 Comments
Meet the Controversial German Imam Accused of Brutally Beating His Wife & Pushing Sharia Law Read More
‘Self-Proclaimed Messiah’ & Unification Church Leader the Rev. Sun Myung Moon Has Died — Here’s His Life Story Read More
Business
President Obama Issues Major ‘Green Energy’ Executive Order Read More- Germany’s Upcoming Court Ruling Will be Huge for the EU Read More
Ford Looks to Beat Toyota for Best-Selling Car in 2012 With This Model 147 Comments
Bernanke & QE3: Here’s What You Need to Know Read More- ‘Extortion’: Why Did the Labor Department ‘Drop the Hammer’ on Oregon Farmers? 300 Comments
Technology
- This Is the Creationists‘ Response to Scientist Bill Nye’s Viral Pro-Evolution Video Claiming They Harm Children 227 Comments
‘TaserDrone’: Hackers Weaponize Quadcopter With Actual ‘Shocking’ Technology Read More
Ever Heard of the Wild ‘Burning Man’ Festival in the Middle of the Nev. Desert? Here’s Your Primer Read More
Stanford Develops Technology ‘Better Than Steroids’ for Athlete Recovery Read More
Have You Pretended to Know What ‘the Cloud’ Is? You’re Not Alone Read More
Submitting your tip... please wait!
Comments (130)
Shiroi Raion
Posted on October 31, 2011 at 8:22amThank you, Glenn! You’ve done more for America than Obama, his administration, and the Democrats in the House and Senate combined!
Report Post »db321
Posted on October 31, 2011 at 12:55pmI saw Glenn last night speak at A Night to Honor Israel – folks we are witnessing a truly Great American. God Speed Glenn Beck.
Report Post »Ben__Franklin
Posted on October 31, 2011 at 3:30pmGlenn’ business created 100 jobs and saved 4 million plus touched another 1 billion. Did I do the math right Mr. President or was that plugs Biden…..
Report Post »BS61
Posted on November 1, 2011 at 12:46pmIt’s just fantastic news! Glad to see it is such a success. I can’t afford to shop there yet, as I was one of the stupid MSM American’s who spent like there was no tomorrow!
Report Post »lillymckim
Posted on October 31, 2011 at 8:22amSeek help.
Report Post »termase
Posted on October 31, 2011 at 8:22amYou are a disgusting human being.
Report Post »UlyssesP
Posted on October 31, 2011 at 8:21amGet well.
Report Post »ares338
Posted on October 31, 2011 at 8:17amI like a success story. Way to go!
Report Post »Hiswill
Posted on October 31, 2011 at 1:04pmYeah, and he didn’t need a bail out to be successful.
Report Post »Congrates Glenn!
whatthecrazy
Posted on October 31, 2011 at 8:16amSATAN is that you?
Report Post »spfoam1
Posted on October 31, 2011 at 8:15amGet ready for some overtime……I just had to place another order.
Report Post »truthseekerusa
Posted on October 31, 2011 at 8:11amLooking forward to doing my Christmas shopping at 1791. Clothing made by these single moms are what I am looking for so I hope some will be made for small children as well as adults. I like the Merit emblem and will explain it to everyone in my family that receives it as a gift from me.
Report Post »rose-ellen
Posted on October 31, 2011 at 8:44amHe certainly taped into the zeitgeist of the rabid right;[which of course he helped create]looks like the uniform of 21stc nationalists-whose religion is americanism.Not too subtle -those militaristic slogans. Thank God OWS is springing up all over the place to counter this dangerous amalgam of militarism/nationalism and religious -like fervor.. We’ve seen that before -good germans!
Report Post »SLAPTHELEFT
Posted on October 31, 2011 at 8:55amYeah you’re so right. I bet this tastes like acid in that putrid mouth of yours. I’ll ask you too-what product or service have you created? Let us know so we can see your handiwork.
The recession is on you because you allow it to be. Don’t thank God for ows, thank your god soros. You are a waste of these fine peoples time. It is evident every time you post. Jealousy won’t make you successful. The ACLU can’t make you successful. The govt can’t make you successful. Here’s some advice for you- lose the skinny jeans, dreadlocks, face piercings, and brush your teeth.
If this clothing line is our uniform, I’ll take it over your hobo parade skinny jeans uniform any day. We neither seek your approval, nor do we appreciate it. Liberals no longer get to control our direction or influence our positions with their empty slogans or hollow rhetoric. I bet that really eats at your soul, now doesn’t it?
Report Post »TheePolitinator
Posted on October 31, 2011 at 9:20am@ROSE-ELLEN Is there a giant rock you can crawl back under? Oh wait you probably stink so bad the **** roaches would evacuate.
Keep supporting your leftist friends, in the end its going to be very, very, lonely.
Report Post »SLAPTHELEFT
Posted on October 31, 2011 at 10:00amBy the way, Rosie, I love the use of German Nazi old school symbolic terms. Since you are so fond of these descriptive terms, maybe you could start using nacht der langen messer.That’s a good one too.
Probably describes what will soon be your fate as you do your minimal best to undermine your own existence. Best of luck to you and your skinny jeans hobo parade.
Report Post »LookTowardsTheLight
Posted on October 31, 2011 at 10:24am@rose-ellen
Don’t you have a tent to occupy along with all the other pinheads wasting time instead of enacting real change in their own lives?
I love it how people like you can point your bloody finger at everyone else except yourselves for your troubles. You would think with all the so called “educated” living in their own filth bitching about their debt would pool their few brain cells together and… I don’t know…START THEIR OWN BUSINESS???
Good job Glenn. Jesus is the greatest example of how one should live but your up there!
Report Post »hypnos
Posted on October 31, 2011 at 11:17amHey idiot rose-Ellen don’t confuse patriotism with national socialists party. In fact the American nazi party endorses occupy wall street.
Report Post »INOGAWD
Posted on October 31, 2011 at 11:52amGod Bless You ROSE !!!
Report Post »proudinfidel54
Posted on October 31, 2011 at 12:40pmRose Ellen, sounds like sour grapes to me , why don’t you go return to your 67 border somewhere…lol…lol
Report Post »Ben__Franklin
Posted on October 31, 2011 at 3:38pmHey Tokyo Rosie, show us all your success. Where are the people you hired and services you provide? Show us the fruits of your labors? What web site can we go to see your business that hires people?……chirp……chirp…..
That’s what we knew. Now, how come you are not doing your fair share? Why are you not out there hiring people? The economy is in shambles – people are jobless and starving. You are not helping. Why do you hate the jobless and starving people.
Report Post »gunkgy
Posted on November 1, 2011 at 8:51pmRose-ellen,
You and the left are the problem with this Country. Glenn shows what this Country is supposed to be made of. He is creating jobs and a product that is made by Americans in America. These workers will make money, pay taxes, provide for their familes themselves. Not like you and your lefty friends who hold out their hands and expect the goverment to provide everything for them. You want free jobs, free housing, free education, free medical…etc. Get off your lazy butt and go find a job.
Report Post »dsm
Posted on October 31, 2011 at 8:07amMuch success Glenn and American MoJo. However, I wonder how long it will be before the FBI raids their plant just like they did Gibson guitars.
Report Post »proudinfidel54
Posted on October 31, 2011 at 12:47pmDSM I am shure Rose ellen has already been on the phone to them, the Union and anyonr else that might listen…loltoo bad rose you won’t find any illegals working there…lol
Report Post »rose-ellen
Posted on October 31, 2011 at 3:09pmThe problem with the economy is we have too many small business. Telling a nation of 350million people they should all start a business -is like telling the starving to eat cake.There are too many small businesses-not too few. We need a guaranteed income or government jobs for a nation of 350 million people-we‘re too advanced technologically and too globalized to pretend this is the 20th centuryand if you’re smart enough you can succeed. And it’s not a crime to not be smart either. All citizens have the right to exist and to thrive as human beings in a 21stc nation, Socialism is a coming to the USA[european style with capitalism as a companion].Everyone-including the frightened politicians and Fox media support OWS-they’re scared the left is rising up and it is and it is right. A parlimentary system will follow too.[your pompous constituion is meaningless[you can interpret it any way you like] and OWS will add concrete rights[like health care and a living wage] to it in the future.Enlightened european style democracy is a coming to the USA. Puritan,calvinist work till you drop-if you’re rich you must be good-perversion of Christianityis on it’s last legs. The provincials americans will catch up to the enlightened europeans.[there's a reason the puritans left europe-they were the taliban of their day and no one could tolerate them]You inherit that to this day and young people want no part of this idolotry of wealth and work till you drop ethos..
Report Post »rose-ellen
Posted on October 31, 2011 at 3:15pmI’m against hiring illigal aliens. And i support the states passing laws to ensure their work force are legal. Hiring illigals is unfair ,explotative and should be stopped.The federal gov’t is tyranical in harrassing states that pass laws enforcing legal hiring..Holder should be impeached for refusing to enforce the contitution [laws passed banning hiring of illigal aliens]..
Report Post »hypnos
Posted on October 31, 2011 at 3:31pmThat’s right rose-Ellen. I have the choice to work till I drop. I have the choice to work hard innovate and invent. The tyrannical rule of king George was enough to send any one packing even if it meant death at Jamestown. Do you really think the mature parliamentary system of Europe is an effective way to govern. socialism and it’s ugly cousin communism are psedo utopian lies. Man was meant to compete struggle under a moral just society. The only ones that distort the US constitution are you misguided fools who have no understanding of human nature and it’s relation to God or natural law for you atheists.
Report Post »Ben__Franklin
Posted on October 31, 2011 at 3:40pmRosie, Why do you hate single moms? Why do you want them laid off and Glenn Becks company closed? What did these single moms do to deserve to loose their lively hood? Shame on you!
Report Post »gunkgy
Posted on November 1, 2011 at 9:08pmRose-Ellen,
Quote “There are too many small businesses-not too few. We need a guaranteed income or government jobs for a nation of 350 million people”
Where is the money for the “goverment jobs” comming from ?
It is comming from those small business owners and employees. you may say that Goverment workers pay taxes also, true, they do. But were does their pay come from ? Tax payers ! So they pay their taxes with tax payers money.
Look at your example of where you say we are going, Europe. Europe is falling apart, to much Goverment money going out to people, not enough taxes comming in to continue it. Riots in one place after another.
One reason we have “to many small businesses” is the restrictive Goverment regulations and taxes that have chased the “large” businesses out of America and has sent them overseas.
Report Post »Snowleopard {gallery of cat folks}
Posted on October 31, 2011 at 8:06amCongradulations Glenn.
Report Post »AmeriCat
Posted on October 31, 2011 at 7:59amI love my George Washington Purple Heart T-shirt!
The cotton fabric is the softest of soft…and smooth to the touch.
Now that we have seen the superb quality first-hand,
Report Post »we are ready to order MORE!
hightide
Posted on October 31, 2011 at 7:55amCapitalism at work. Build a product that people want to buy. It takes people to make the product. People working = jobs. People working = taxes. High demand for product = more people needed to make the product. More product to sell = more jobs. More people working = more jobs. More people working = more taxes paid. More taxes paid because of more profit = a lower percent of taxes needed by the government.
That’s how it work.
Report Post »SLAPTHELEFT
Posted on October 31, 2011 at 8:47amThat is how they say-you nailed it my friend. Excellent explanation to how this system works. I nominate you to be head of the jobs committee.
Report Post »roadhog
Posted on October 31, 2011 at 7:46amGlen is showing us the way.
Report Post »lillymckim
Posted on October 31, 2011 at 8:21amI’m so happy for Glenn Beck and all the wonderful people involved who met the challenges head on …
those with creativity and American ingenuity…
This is “American Exceptionalism” and it works!
Report Post »INOGAWD
Posted on October 31, 2011 at 11:58amTrue Americans at work,Good Luck and God Bless You Glenn !!
Report Post »Will be shopping…
NC
Posted on October 31, 2011 at 7:44amChecking in from Pilot Mtn, just south of Mt. Airy NC (think Mayberry and Mt. Pilot form the show).
We’re still hoping Mt. Airy will still get a slice of the pie.
NC
Report Post »TheVoice1
Posted on October 31, 2011 at 7:31amYes!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Report Post »freedomweiner
Posted on October 31, 2011 at 7:40amWhere are the “tall and fat” sizes ??
Report Post »RosePurple
Posted on October 31, 2011 at 7:27amThank you glenn!!!
Report Post »Todd P
Posted on October 31, 2011 at 7:26amI’m curious which city & state got the contract – after ‘Mayberry’ lost the bid…..
Report Post »jb.kibs
Posted on October 31, 2011 at 7:26amthere are only so many single women who can sew. :P
Report Post »jb.kibs
Posted on October 31, 2011 at 7:27amand if you want a good woman, you can steal one from becks workshop. we know they can sew. ;)
Report Post »freedomofspeech
Posted on October 31, 2011 at 7:47amjb, instead of “steal” the woman, how about dinner and a movie?
Report Post »jb.kibs
Posted on October 31, 2011 at 8:21amwell that is what i meant.. “steal them away” , “Steal their heats”, etc.. :P
Report Post »MeMadMax
Posted on October 31, 2011 at 7:19amYou know what, Glenn needs to ramp up advertisement…. I have yet to see anything about him, the products, or what he is doing(beyond blaze and GBTV.com free area) since his departure from fox.
You have to actively search him out now, which is not good.
Report Post »ArmyDad14J
Posted on October 31, 2011 at 10:45amI agree. I am sure Glenn is on top of things but I think this whole new direction for him has taken off and gotten way bigger than he imagined. I am happy for him. By the way, he made an announcement last week about an announcement he was going to make yesterday. Anyone know what it is? Is this the announcement? Rock on Glenn!
Report Post »jedi.kep
Posted on October 31, 2011 at 7:13amMoney talks. Eventually someone will get the bright idea that partnering with Beck is financially good for business!
Report Post »gypsyd
Posted on October 31, 2011 at 7:13amGod bless you Glenn Beck and AmericanMoJo. I hope your sales go through the roof, especially during the Christmas season and far beyond. We pray for you and all you employ.
Report Post »Gonzo
Posted on October 31, 2011 at 7:07amObama’s going to have to figure out a way to unionize those jobs or send them overseas. Just ask Gibson Guitars.
Report Post »bikerr
Posted on October 31, 2011 at 7:44am@Gonzo— The Obummers probably will find a way to ban all Beck clothes from being worn at a voting booth in 2012.
Report Post »Gonzo
Posted on October 31, 2011 at 9:23amYea Biker…and Black Panther garb will be encouraged.
Report Post »jnixcritter
Posted on November 2, 2011 at 12:49pmShhhhh – don’t give them any ideas.
Report Post »Speak without Fear
Posted on October 31, 2011 at 7:05amSo awesome :) Time to do a little Christmas shopping!
Report Post »freedomweiner
Posted on October 31, 2011 at 7:20amI suggest people start building things that LAST like they used to like ONE toaster per lifetime that actually toasts. No frills. Just a damn TOASTER.
We could also use some decent bread to put into the toaster that tastes like BREAD. Has all wheat become GMO ? Something is wrong even with the price-ier stuff. Food is looking and tasting like air. This doesn`t hold true for the “old food” you grow at home. The ingredients have gone south.
Report Post »bikerr
Posted on October 31, 2011 at 7:39am@freedomweiner—–I am guessing that you also wonder at the “burnt”setting on that toaster?I mean who really needs it, right?
Report Post »ToddinVB
Posted on October 31, 2011 at 7:02amThat’s because we put our money where our mouths are… and support causes we believe in.
Report Post »selenesteets
Posted on October 31, 2011 at 6:56amxox
Report Post »