Beck’s Mercury Radio Arts Announces Merger of GBTV & The Blaze
- Posted on June 18, 2012 at 3:08pm by
Scott Baker
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Big news at The Blaze continues with a major announcement from Glenn Beck’s Mercury Radio Arts.
Many of you who visit The Blaze are also frequent viewers of programs on GBTV and supporters of the growing business that are part The Marketplace by Markdown.
These companies are now merging into one multi-platform news and information media company.
The first news of the initiative went up on CNN.com:
(CNN) — Hugely successful and often controversial, Glenn Beck is a man full of complexities.
He points the finger in his new book “Cowards” but calls for “Restoring Love” in his upcoming rally. He jokes about being “Unelectable” on his comedy tour, but his new studio in Dallas includes a replica Oval Office for his mock presidential addresses.
Now, the media mogul is dropping his name from the online TV network based on his personal brand. GBTV will be merged with TheBlaze.com, the Beck-owned but independently operated news and opinion website. The entire network will be called TheBlaze.
“I didn’t like the name GBTV from the very beginning for a couple of reasons,” Beck said in an exclusive interview with CNN.com. “One, it’s a little egocentric, and two, it’s television, which doesn’t describe necessarily what we do.”
Beck and Chris Balfe, president and COO of Mercury Radio Arts (Beck’s company), said they planned to change the name once the online streaming network was more established but the early success of GBTV precipitated an earlier name change.
In a letter to his audience, Beck explained the move.
“I told you last year that we were going to drive the establishment in this country crazy—and this is how we will do it,” he said. You can read that entire letter here.
Truly exciting. Stay tuned for more from us today and in the future. In the meantime, read the entire article over at CNN.com.
Update — here is the full news release from Mercury Radio Arts:
MERCURY RADIO ARTS MERGES STREAMING VIDEO NETWORK GBTV
WITH NEWS AND INFORMATION SITE THEBLAZE
TO CREATE A SINGLE MULTIPLATFORM MEDIA COMPANY
Merger Builds on the Quick Success of both GBTV and TheBlaze Which
Receives Over 7 Million Unique Visitors Per Month
Combines GBTV’s Line-up of Programming With TheBlaze.com’s
Growing Team of More than 25 Journalists Into One Powerful Brand
Mercury’s E-Commerce Site The Marketplace by Markdown.com,
Will Also Be Integrated Into New Entity
The Merged Network, Called TheBlaze Will Be An Online News, Information,
Entertainment and E-Commerce Destination Spanning Video, Radio, Publishing and The
Internet
(New York, NY and Dallas, TX June 18th) Mercury Radio Arts, Glenn Beck’s multi-
media production company, announced today that it is merging GBTV, its streaming
video network with TheBlaze, its news and information website to create a single
multiplatform media company. The new entity, which will be known as TheBlaze,
combines one of the world’s largest subscription streaming video networks with a website
that generates over 7 million unique visitors per month into one powerful multimedia
brand. TheBlaze, which will soon offer video content on a 24/7 basis, will be a news,
information, entertainment, and e-commerce network, spanning all media including
video, radio, publishing, and the Internet.
Glenn Beck said: “I said from the very beginning that I did not want to call the network
GBTV, and a year later I finally got my way. We have ambitious plans for this network
and combining the power of GBTV and TheBlaze will help us build upon our success.”
The Marketplace by Markdown.com will also be integrated directly into TheBlaze.com,
giving small businesses that participate in the marketplace access to an even larger
audience of potential consumers, and rounding out TheBlaze’s revenue mix to include e-
commerce.
TheBlaze will offer a mix of premium subscription video content and free content:
•
The premium subscription content will be what is currently known
as GBTV, a streaming video network featuring Glenn’s weekday show. Since its
launch in September 2011, the network has already added a wide range of original
programming, including the reality show Independence USA, the kid’s show
Liberty TreeHouse, the news show Real News, and the comedy news show The
B.S. of A, totaling over 34 hours of original programming per week. The network
will soon provide video content on a 24/7 basis. Beginning later this year, existing
subscribers to GBTV.com will be automatically redirected to TheBlaze.com. The
network will also continue to be available on iOS devices, Roku and Boxee.
•
The free content will be available at TheBlaze.com and will continue to include a
mix of original reporting, curated content and opinion pieces.
Christopher Balfe, President and COO of Mercury said: “TheBlaze and GBTV have each
proven to be incredible success stories in a very short period of time. Combining them
will help us accelerate future growth by focusing on one world-class brand that offers the
best of everything we produce in a single destination.”
TheBlaze’s executive team, which will report to Balfe, brings years of experience from
leadership level positions in television, radio and digital media:
•
Betsy Morgan, formerly President of TheBlaze is being promoted
to President & Chief Strategy Officer of the combined company. Prior to
joining Mercury, Morgan was CEO of The Huffington Post and a Senior Vice
President at CBS News.
•
Joel Cheatwood, formerly President of Programming at GBTV is
being promoted to President & Chief Content Officer of TheBlaze. Prior
to joining Mercury, Cheatwood was a Senior Vice President at FoxNews and
CNN.
•
Kraig Kitchin, formerly Director of Ad Sales at TheBlaze is
being promoted to President & Chief Revenue Officer of the combined company.
Prior to joining Mercury, Kitchin co-founded Premiere Radio Networks-the top
radio network in the country and the distributor of Glenn’s radio show.
•
Carolyn Polke, formerly Senior Vice President of Digital at Mercury is being
promoted to President & Chief Operating Officer of TheBlaze. Carolyn has
helped spearhead Mercury’s recent digital growth. Previously, she was a
consultant at Accenture.
Scott Baker, who has been with TheBlaze.com since its launch, will continue in his role
as Editor-in-Chief.
TheBlaze will be fully integrated with The Marketplace by Markdown.com, a curated
marketplace platform to help local small businesses reach consumers across the country.
Keith Ferry, former President of Markdown joins TheBlaze as Senior Vice President of
Digital.
TheBlaze also includes a monthly magazine and news updates delivered each morning on
Glenn’s radio show.
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Comments (192)
code green
Posted on June 18, 2012 at 3:55pmSpeaking of prayer…………amen
Report Post »just happy
Posted on July 6, 2012 at 9:09amPrayer is not about Jesus Except to Christians, Prayer is the way for anyone to communicate to their creator. Just like pointing out cowardice is NOT anti love it is tough love, Prayer is NOT religion, it is, as the founders showed us, a way for anyone to commune with GOD, AND is necessary for the continuation of HIS divine providence in our behalf.
Report Post »just happy
Posted on July 6, 2012 at 9:11amjust replied to you but it ended up down the page with no link to you???????
Report Post »BillS
Posted on July 17, 2012 at 7:37amSomething is still missing – the nightly “Real News” is a round table discussion, it doesn’t cover all the national and world news. What is needed is a ½ hour anchored national and world newscast before the “Real News” – with as many journalist as report on the Blaze staff you should be able to put something together. All or most of the new stories on the Blaze.com Internet site ought to be covered in a newscast nightly.
Report Post »nobull14
Posted on June 18, 2012 at 3:55pmGood for you Glenn !!!! . It must mean bigger and better things to come
Report Post »The_Almighty_Creestof
Posted on June 18, 2012 at 4:43pmIt means the current “TheBlaze” will become a paid to view portion of his other media outlets.
Report Post »goofyfoot2001
Posted on June 18, 2012 at 4:47pmHey when they merge I wonder if THEY WILL FIX THE COMMENT SORT on the Blaze. Right now, the wbedesigner has NO CLUE how to SORT COMMENTS from NEWEST to OLDEST.
Report Post »goofyfoot2001
Posted on June 18, 2012 at 4:48pmFix the COMMENT SORTING before you MERGE. It’s like SECURING THE BORDERS before you talk about the DREAM ACT.
Report Post »zman173rd
Posted on June 18, 2012 at 5:57pmWould it be asking too much for someone to finally get the spelling correct? Kinda look a little more professional. I know this irks many who feel the “essence” of a story is fine and that this is akin to insulting their child and to forgive is devine and all that. But it sure would be nice if we conservatives didn’t look toopid (Here it comes…)
Report Post »Stink Fist
Posted on June 18, 2012 at 6:12pmno better than mainstream media after failing to report Ron Pauls crowds. they all had to steal his momentum
Report Post »Blazebanned
Posted on June 18, 2012 at 6:22pm@the almighty creestof,
Report Post »Ok, explain how you know this, are you an insider,or did you just wet your pants, and thats all you could come up with?! Fin moron.
West Coast Patriot
Posted on June 18, 2012 at 6:23pmYep, wait until the monthly fee is announced. Everything comes down to money.
Report Post »FreedomPurveyor
Posted on June 18, 2012 at 6:32pmThe Blaze should just use the comment system Breitbart.com uses, it would be well worth it
Report Post »PATTY HENRY
Posted on June 18, 2012 at 7:34pmAnd THAT ladies and gentlemen is what CAPITALISM LOOKS LIKE! ^5 GLENN et al !!
Report Post »SHASTADIANE1
Posted on June 18, 2012 at 7:44pmThe_Almighty_Creestof@ No it will not. All current FREE venues will still be FREE and also, GBTV membership costs will not change to current members. There are several price ranges now. A $5 a month membership, which gives you most of the GBTV things you really want, and then the full membership which is $10 per month ($9.95) which entitles you to all programming. However, if like ME, you were already a member of GBTV before they started the internet program in Sept. or Oct. whichever it was, you get the same rate you paid then. I get full programming and benefits for $7.95 a month. So, it appears you did not watch tonights show on GBTV with the big announcement, or you didn’t pay attention. Nothing changes, except for the number of places you have to go to access it all. My understanding is that you will be able to get to all of it via THE BLAZE.
Report Post »deano24
Posted on June 18, 2012 at 8:25pm@goofyfoot2001 I wish they would fix that too. It also would be nice to move the comment section to the top of the page instead of having it at the bottom.
Report Post »GrandmaPatriot
Posted on June 18, 2012 at 10:02pmHey, zman173rd
It’s spelled “divine”. If you are complaining about spelling, you really need to be careful about your own.
Report Post »zman173rd
Posted on June 19, 2012 at 7:04am@ Hey, zman173rd, It’s spelled “divine”…. Blah blah… Grandma, I don’t get paid to write the stories. I don’t usually use spell check, This rag could do better. Correct that I mispell, so I ASSume you also correct the BLAZE at every opportuniteee. (here it comes…) I’m not in the business to make money, I just swim through the adds to get to the stories so I should expect some wiriting skills be present on the part of the Holy Blaze? Really not asking much. Really.
Report Post »TrUe.AmEriCaN
Posted on June 18, 2012 at 3:54pmCongrats to TheBlaze !
Report Post »barber2
Posted on June 18, 2012 at 3:52pmWatch your back, Glenn. Look what the International Left has done to Murdoch. And the Obama people are doing to Zimmerman. We are now faced with a Hitler redux . And these guys want to keep all of their propaganda in the hands of their Lap Dog Media. The “Leakers.” These guys do NOT believe in freedom of THE press. Only the freedom of THEIR press. Prayers.
Report Post »saranda
Posted on June 18, 2012 at 5:40pmThe international left forced Murdoch to spy on citizens? And the left media forced Zimmerman to lie
Report Post »to the courts about his financial situation? Only in the strangest of minds could your comment be considered sane.
Seagal45
Posted on June 18, 2012 at 3:50pmCongratulations! Hopefully this means the Roku stream will work better than it does now. Love watching it on TV when it’s working correctly. Good luck Glenn and crew!
Report Post »voodoolife
Posted on June 18, 2012 at 4:07pmYup, I have the same problem with ROKU as well. It would be nice to stream it through my PS3 (wink wink)
Report Post »booger71
Posted on June 18, 2012 at 4:42pmThat is why I gave up GBTV. Every other streaming product I have tried through my Roku box played just fine, except GBTV. I got tiered of watching 5 seconds, then waiting for 15 seconds and so on. I tried every fix the tech suggested, but it did not work. If this problem is ever fixed , I will renew my subscription.
Report Post »KevINtampa
Posted on June 18, 2012 at 4:56pmI have a Roku and stream GBTV wirelessly in 720p with no issues, ever. I can even fast forward with ease. That said, I use wireless N; I’m not sure if wireless G is capable of HD content; B certainly is not. Wired is the most preferred way to connect if possible. I also wouldn’t attempt high quality streaming with DSL; cable or Fios highly recommended. If you do have cable, check to see what bandwidth you are getting and if they throttle internet video services. Many companies do that to force you to purchase the cable TV service.
Fact is, Internet quality is full of potential bottle necks. I’m 100% certain that in any of these cases the bottleneck is not on the GBTV server’s side. The connection quality for me is superb, if your problem was GBTV server related all other users would experience the issue as well.
Instead of working with GBTV support, I’d have your ISP send a technician out to your house to get it right and explain things.
Report Post »Crazythistle
Posted on June 18, 2012 at 4:58pmI have problems streaming it through Wi-Fi onto an Ipad! Forget trying to watch it via 4G !! yet, other stuff flows fine…need some sharper IT guys..
Report Post »Shasta
Posted on June 18, 2012 at 5:05pmI have the same problem with PC streaming on several PCs. My PCs are very powerful and up to date. My network is fast and stable.I have no problems with any other streaming sites/attractions. I have submitted several trouble tickets and the responses were something along the lines of “Is your PC turned on? Do you have broadband?” None-the-less, I will continue to use Glenn‘s sites and services because I can’t find the truth almost anywhere else. And I follow Glenn’s advice on the information he imparts, “Trust but verify”
Report Post »KevINtampa
Posted on June 18, 2012 at 5:07pmI’ve tried to watch MLB and NHL over Sprint 4G via WIFI tether from my phone, yuck. IF it does come in, big if, it’s not even standard definition. Looks good enough on a tiny display though, like my phone. Wireless ISP technology still has huge latency problems. Bandwidth and latency are very different, you can have all of the bandwidth you ever wanted, but if latency is introduced bandwidth means nothing. We are getting to a point where bandwidth is no longer the issue, latency is now what defines a good ISP.
Report Post »JayCee
Posted on June 18, 2012 at 5:16pmI just upgraded from DSL to AT&T high speed internet and all the frequent buffering and disconnects went away.
Report Post »The problem is not just ROKU.
If you haven’t already done so get a 32gb MicroSD card for your ROKU. That helps a lot.
KevINtampa
Posted on June 18, 2012 at 5:19pm@SHASTA
In your Flash options disable Hardware Acceleration.
In Windows:
In any flash window Right click the flash item, and under the display settings make sure “Enable Hardware Acceleration” is NOT checked. It is by default checked.
Make sure you have the latest version of the Flash software:
http://www.adobe.com/software/flash/about/
I’ve had problems on my HTPC twice. One of the times it was a new version of Flash had been released. The second time I had to stop the HD plugin via the task manger and restart it. A reboot would have fixed it as well.
Just my .02
Report Post »Just-a-bubba
Posted on June 18, 2012 at 5:30pmI’m right there with you because I use an internet tv to watch. But cross your fingers for Roku because GBTV worked better than TheBlaze for my device. I doubt they are going to change anything on the blaze. My bet is they just cram more stuff on it. Android browser crashes here we come, plus a few more pop ups that are from Marty Mcflys back to the future.
Report Post »Schitzoid_Avenger
Posted on June 18, 2012 at 6:49pmAmen voodoolife! I’ve got the Roku in my room but it would be nice to watch in my living room via PS3. I do Netflix & Hulu through both. Git r done!
Report Post »JimMadsen
Posted on June 18, 2012 at 7:29pm@JAYCEE, the sd card does not buffer anything. it is extra storage space for games and channels. The best thing to do is optimize your network.
I am currently online, watching GB on the roku (wired) and my wife watching a movie on amazon on a roku in the bedroom (wireless) using cable internet from comcast with a belkin n300 router. I am watching in 1080p and her 720p.
If you have issues using a roku, don’t go to GBTV tech support, head over to the forums on roku. The users there can help solve most problems (roku techs are on there to):
http://forums.roku.com/index.php?sid=7a992b48efe1a1ff9240ba7f2af7f7f2
As for the merge, I am happy to hear about the new name. Now I can talk about it without people rolling their eyes before hearing what I have to say!
Report Post »The-Monk
Posted on June 18, 2012 at 7:36pm@KevINtampa
….and a very fine 0.02 it was. Great suggestions. I live in Tampa also.
Report Post »The-Real-Enrico
Posted on June 18, 2012 at 11:55pmAgreed! I have wanted a app for GB on my PS3! You guys need to my make a deal with Sony and android markets as well asap.
I don‘t know why they don’t have a app for the android but I know it hurting their business, because I know allot of people that the only reason why don‘t sign up for GBTV is for the fact they don’t have a app for android.
Report Post »Jimmielynn
Posted on June 19, 2012 at 5:44amMy Roku is temperamental as well, but not just with GBTV. It is a fantastic device that I hope is updated and expands so that I can ditch my cable.
Report Post »Fletcher96
Posted on June 18, 2012 at 3:50pmGood news…I guess. Still trying to see why I really care about the merger.
Report Post »TJexcite
Posted on June 18, 2012 at 3:48pmThis is great news.
There has to be a easy way to have TV links on TheBlaze and still keep it on the GBTV(.) domain or make a subdomian of TheBlaze(.)com/GBTV
Report Post »blackyb
Posted on June 18, 2012 at 3:47pmI am really proud of you Glen. You are an Ace of Spades.
Report Post »Thanks for being you.
JJBlazeReader
Posted on June 18, 2012 at 3:45pm..
Name change is a good idea – Glenn remember that truth is hate to those who hate truth.
..
Report Post »cns60
Posted on June 18, 2012 at 3:44pmTake a line from the movie “The Social Network”. Just drop the “the” just BlazeTV I think that sounds better.
Report Post »GrandmaPatriot
Posted on June 18, 2012 at 4:28pmThat sounds terrific. Wish they would listen to you !
Report Post »TropicRanger
Posted on June 18, 2012 at 5:54pmK…my previous post was removed…let’s try again. I said with a name change, even BO could get behind it. If it was…say…blazed.com. I will leave off the choom part. My bad blaze. Geez. It’s starting to look like China here. I didn’t say anything that would warrant removal. If so, please show me. BTW…I have read the TOS and comment policy.
Report Post »PATTY HENRY
Posted on June 18, 2012 at 7:39pmYOU HAVE my VOTE on this too….BLAZETV a lot “hotter” than THE BLAZE TV (klunky). I bet they listen to you!
Report Post »freedom for sale
Posted on June 18, 2012 at 3:40pmI don’t have any complaints about The Blaze. I’m not forced to log in, and I can leave any time I want.
Report Post »watashbuddyfriend
Posted on June 18, 2012 at 3:37pmGlenn, me not likee that you closed your remarks directing me to go to CNN for the full story! I fired CNN day after the Nov 2008 election!
I look forward to any improvement, on TheBlaze, GBTV, especially the so-called Real News! If Real News had a Texas flavor, rather than a Yankee, it might be worth watching.
Report Post »Al J Zira
Posted on June 18, 2012 at 3:49pmAre we still fighting a war?
Report Post »freedom for sale
Posted on June 18, 2012 at 4:00pmYou want it to taste like ****?
Report Post »thetreyman
Posted on June 18, 2012 at 9:45pmi think the story said the news went up first on CNN, not that they were the first notified. is it possible the others had the press release at the same time but CNN was the first to run the story. please reread above and tell me if i’m missing something. i dont think i am.
Report Post »MikeG60
Posted on June 18, 2012 at 3:36pmI find it “interesting” that Glenn gave this breaking news to CNN and not to Fox Business Channel. Or just to Neil Cavuto on his daily Fox News program.
Was the parting with Fox News worse than we’re were told?
Report Post »(things that makes one go , ‘hmmm??’)
Snowleopard {gallery of cat folks}
Posted on June 18, 2012 at 3:42pmActually it may have been he used the opportunity to let CNN eat crow.
Report Post »JoeBtfsplk
Posted on June 18, 2012 at 3:53pm@MIKE – are you Proud Progressive on SodaHead? You sound negatively the same.
Report Post »Anonymous T. Irrelevant
Posted on June 18, 2012 at 4:47pmLook for even more trolls to come here, trying to disguise themselves as conservatives, as some do now, trying to incite us into making racist or other inflammatory statements, so they can take the response and run with it.
Report Post »bpodlesnik
Posted on June 18, 2012 at 5:39pmHe is just trying to reach out to everyone, and it makes perfect sense to go on CNN. Who are you really affecting when you only broadcast to people that already know and watch you.
Report Post »JoeBtfsplk
Posted on June 19, 2012 at 9:31am@MIKE – you haven’t responded MIKE! Are you the SodaHead member who believes in the Marxist ideals of Pres. Obama?
Funny that you hide your true identity here @The Blaze. I thought you had slightly more integrity than that. (not really)
Report Post »BenFrank1791
Posted on June 18, 2012 at 3:35pmGood work keep it up Glenn !
Report Post »dont_drive_slow_in_the_left_lane_obliviot
Posted on June 18, 2012 at 3:33pmMaybe some of the junk reporting will get cleaned up.
Report Post »Just-a-bubba
Posted on June 18, 2012 at 6:12pmHa Ha Ha Ha ….. “Women gives birth to alien baby” and it’s about some mexican national that crossed the border and snapped one out. The Blaze is the best tabloid out there.
Report Post »thetreyman
Posted on June 18, 2012 at 9:58pmmade you read the story though didnt it? you all know that is why they do that dont you? its all about making you click on the link and at least skimming the story.
“Women gives birth to alien baby”
Report Post »if that was a headline on here then, too funny. you cant tell me that it was an accident that they worded it that way. whoever did it was laughing their butt off. i guarantee more people clicked on it than if it said “mexican national gives birth to baby inside of u.s.”
4xeverything
Posted on June 18, 2012 at 3:31pmWe won’t have to reorder The Blaze on Roku if we already have GBTV, will we?
Report Post »JimMadsen
Posted on June 18, 2012 at 7:31pmdoubtful
Report Post »Jaycen
Posted on June 18, 2012 at 3:31pmGood. I hope Glenn deals with the agressive popups, terrible comments system (PJ Media’s is much better), and some of the seemingly progressive slant of some bloggers. Sounds like good news to me.
Report Post »Master_and_Commander
Posted on June 18, 2012 at 3:28pmcool news, I actually like it. The Blaze always was a catchy name
Report Post »tugdiver
Posted on June 18, 2012 at 3:28pmI think it is an appropriate change. I would like to see some video stream of how they used to shut down the TV stations at night to include the flag and the national anthem. Maybe an opening pledge of allegiance and a prayer with a short news broadcast for the schools and the home schoolers
Report Post »FedUpWithLibs
Posted on June 18, 2012 at 3:46pmGreat Idea ! Minus the prayer. Not everyone needs to believe in Jesus but we all should be patriots.
Report Post »Sharon Rose
Posted on June 18, 2012 at 7:34pmSounds good to me.
Report Post »RejectFalseIcons
Posted on June 18, 2012 at 3:24pmLet’s hope they purge the huffpo fails and pseudocon warmongers… doubt it though. Also doubt that this comment will be here long – this is the most heavily censored comment section I’ve ever seen.
Report Post »thynkr
Posted on June 18, 2012 at 3:24pmI don’t know about anyone else, but I receive 1 or 2 pop-ups everytime I come to view TheBlaze. Yet I the only other place I receive pop-ups like this, is when I visit WND. Is this common among you?
Report Post »V-Forge
Posted on June 18, 2012 at 3:22pmSilly me. I thought he owned both..
Report Post »OhioRifleman
Posted on June 18, 2012 at 4:04pmHe does, but they were under separate divisions until now.
Report Post »truthseekerusa
Posted on June 18, 2012 at 3:21pmBravo to Beck and his forward looking associates and staff. Each step Beck takes makes the mainstream media more obsolete.
Report Post »Want our country back
Posted on June 18, 2012 at 3:19pmCONGRATULATIONS & thanks for all that you and your staff do to keep us informed. Your success shows the rest of us what is possible with a lot of hard work… I don’t know anybody in your business that works as hard as you do. We appreciate it!!!
Continued $ucce$$, Love you Glenn.
Report Post »jcldwl
Posted on June 18, 2012 at 3:16pmWorks for me, Now just get all the tracking crap off Theblaze.com and we’ll be set.
Report Post »Just-a-bubba
Posted on June 18, 2012 at 5:59pmYou really don’t think they will, do you ? Waiting for ad double click … waiting for ad sense …. waiting for facebook …. oops waiting for your android or opera browser to throw-up … there we go, browser crash ! Would you like to reload and watch it happen again ?
Report Post »