Behind-the-Scenes: Viral Times Square Hack Vid Was Movie Promotion
- Posted on March 17, 2011 at 12:41pm by
Jonathon M. Seidl
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On Tuesday we thought the viral video showing a young man hacking Times Square video screens was a hoax. Now it’s been confirmed that it is. And there’s “behind-the-scenes” video to prove it.
But the video isn‘t just any ol’ hijinx, it’s actually a promotion for a movie set to debut tomorrow called “Limitless.”
“For what it’s worth, the movie, called ‘Limitless,’ is built on the premise that you can use more of your brain than you currently do,” NBC Bay Area reports. “What that has to do with giant TV screens in Times Square, we’re not sure, but that video sure had people talking.”
The NBC station says the marketing campaign comes courtesy of James Percelay and Michael Krivicka, who started a marketing company called Thinkmodo. The company’s whole business plan is to create life-like videos that go viral.
In a new, behind-the-scenes video of the Times Square “hack,“ the hacker pedals a substance featured in ”Limitless” that allows people to use more brain power (more brain power apparently allows you to create amazing hack tools):
For the record, Percelay and Krivicka are also behind the HeadBlade “viral” (and now revealed to be fake) shaving helmet video:
As one careful reader points out, the video playing on the large Times Square scene immediately before the hack is for “Limitless”:
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JIMBOLAYA
Posted on March 18, 2011 at 4:49pmTo quote a Famous Kenyan…“Yes I Can”!……
Report Post »Whyismynamealwaystaken
Posted on March 17, 2011 at 5:20pmThis was fun. I am the camera man. I thought you would be able to see the repeated glitches in the final edit.
Report Post »eat-more-bacon-USA
Posted on March 17, 2011 at 4:08pm“Limitless” Asian dudes doing dumb stuff in Times Square? Gee, that sounds like a great movie…
Report Post »LadyIzShy
Posted on March 17, 2011 at 3:02pmoh geez
Report Post »ProgressiveLiberalMarine
Posted on March 17, 2011 at 2:29pmI guess you’re right. I’m just REALLY bored.
Report Post »Anonymous T. Irrelevant
Posted on March 17, 2011 at 2:13pm@ProgressiveLiberalMarine
Report Post »It’s not always about you, so give it a rest. You don’t have to reply to each and every person on here. Just pipe in every once in a while. People are already getting tired of you.
sickdog
Posted on March 17, 2011 at 1:57pmWhere are the people that were saying this was absolutely real yesterday? lol
Report Post »Its Gonna Getcha
Posted on March 17, 2011 at 1:46pmKeep CGI capabilities far away from Obama. He would use it to show a city of smiling people who have everything they want.
Report Post »OrdinaryCitizenForPresident.com
Posted on March 17, 2011 at 1:38pm‘Gotta love creative marketing tactics!
Report Post »Beware of Romans
Posted on March 17, 2011 at 1:29pmBring it on. We‘ll do the exact same thing to you as we did to your ’Progressive’ heros Stalin & Hitler.
Report Post »ProgressiveLiberalMarine
Posted on March 17, 2011 at 1:38pmBring what on?
And I’m pretty sure everyone hates Hitler. Progressives being counted into that.
Report Post »Beware of Romans
Posted on March 17, 2011 at 1:42pmBs
Report Post »ProgressiveLiberalMarine
Posted on March 17, 2011 at 1:45pmOkay man, whatever you say.
Report Post »ProgressiveLiberalMarine
Posted on March 17, 2011 at 1:28pmActually, I’m an atheist. Hate to poke a hole in that theory.
Report Post »Beware of Romans
Posted on March 17, 2011 at 1:25pmProgressives = Catholic Jesuits
No………WE GET IT!
Report Post »Gonzo
Posted on March 17, 2011 at 1:23pmMe and my Jesuit priest buddies are coming to your house if you don’t stop it! We have holy water and we’re not afraid to use it!
Report Post »Sinista MACE
Posted on March 17, 2011 at 1:19pmI AM limitless.
I can DO it.
I can build this device and make it work.
Report Post »ProgressiveLiberalMarine
Posted on March 17, 2011 at 1:14pmSeriously Man?! We get it.
Report Post »MAULEMALL
Posted on March 17, 2011 at 1:10pmwalkwithme1966
Posted on March 17, 2011 at 12:44pm
Very interesting and actually very innovating advertising campaign. This movie is getting a lot of press – will be interested in seeing how it does at the box office.
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Shame we can’t get a couple pills for borak dohbama….
Might bring his IQ up to mildly autistic….
He makes Bush look like a freakin genius.
Report Post »ProgressiveLiberalMarine
Posted on March 17, 2011 at 1:08pmNext thing you know the Evil Liberal ‘Merica Hating Hollyweird Media will be hacking into our brains to make us gay and hate jesus and stuff!
Report Post »Psychosis
Posted on March 17, 2011 at 1:14pmgo away troll,
and p.s. your not a marine
Report Post »ProgressiveLiberalMarine
Posted on March 17, 2011 at 1:19pmLook, I am just making a joke.
Since you don’t know me there is no way you could possible know if I am a Marine or not. But let me help you… I am. Been for over three years now.
Well, thats what it says on my SRB, and my cammies have my name on them.
So, take that.
Report Post »shirtsbyeric
Posted on March 17, 2011 at 6:49pmThank you, we need more humor in times like these.
Report Post »marine249
Posted on March 17, 2011 at 6:55pmI don’t thing so troll
Report Post »maryslittlelamb
Posted on March 17, 2011 at 7:06pm“… my cammies have my name on them.
So, take that.”
You sound like a 6-yr old.
Report Post »Telcoman
Posted on March 17, 2011 at 1:05pmI plan on seeing the movie when it finally gets to Netflix.
Report Post »Gold Coin & Economic News
Posted on March 17, 2011 at 1:02pmThere’s always a new way to market your product and this is a great way to go viral. That seems to be what’s big today, go viral, get paid.
Report Post »J.C. McGlynn
Posted on March 17, 2011 at 1:01pmInteresting ad campaign. Probably won’t see the movie.
Report Post »trolltrainer
Posted on March 17, 2011 at 1:00pmglad to see your posts are staying up today! I would sure miss you if you were not around.
I wouldn’t be sure they were still making the kool-aide full strength! :-)
Report Post »Anonymous T. Irrelevant
Posted on March 17, 2011 at 12:59pmTold ya!
Report Post »banjarmon
Posted on March 17, 2011 at 12:57pmDo you remember the roach crawling across the TV screen…some people destroyed their TV thinking it was real.
Report Post »Gonzo
Posted on March 17, 2011 at 12:49pmGlad that’s settled, I haven’t been able to sleep for days.
Report Post »Showtime
Posted on March 17, 2011 at 2:32pmMe, either!
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