Chrysler‘s Detroit ’Comeback’ Ad Featuring Clint Eastwood Filmed in L.A. and New Orleans Not…Detroit
- Posted on February 6, 2012 at 6:24pm by
Tiffany Gabbay
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Few ads truly stood out during last Sunday’s Super Bowl, but there is at least one that has set itself apart, and for more reasons than one. Chrysler’s ad featuring Clint Eastwood titled “Halftime in America,” focused on a “Detroit Comeback.” The only discrepancy is that the spot was filmed in both Los Angeles and New Orleans — not Motor City.
The ad, meant to encourage and inspire, centers on the resilience of Detroit.
“It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half,” Eastwood narrates. “It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game. The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.”
That’s where things get sticky.
From The Weekly Standard:
But contrary to what the might ad suggest, the spot was actually filmed in New Orleans and Los Angeles. “Yes, part of it was filmed in New Orleans . . . and some was filmed in various parts—such as Los Angeles,” Dianna Gutierrez said. She specifically points to the tunnel scenes as being taken at the Los Angeles Memorial Coliseum, while the stadium shots were in New Orleans.
Asked whether any part of the ad was filmed in Detroit, Gutierrez said that previously taken footage from various parts of the Motor City was used. No image of Detroit was shot for the specific use in this ad.
Below is the ad, for reference:
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Comments (137)
65Plus
Posted on February 6, 2012 at 7:05pmIn case you were deaf “Half-time in America. VOTE OBAMA.” Yet another sell-out.
Report Post »Detroit paperboy
Posted on February 6, 2012 at 7:11pmHell, can you blame em, Detroit is not safe for man nor beast….
Report Post »Detroit paperboy
Posted on February 6, 2012 at 7:17pmBut… The Apocoliptic Chevy commercial was filmed in Downtown Detroit…. No props needed !!!
Report Post »The-Monk
Posted on February 6, 2012 at 7:42pm@Detroit paperboy
Report Post »You stole both ideas I was about to post. Nice! LMAO!
B_rad
Posted on February 6, 2012 at 7:52pmI don’t see why this is constued as pro-Obmaa. Eastwood is NOT for Obama and the ad was about the resilience of Americans. Because it’s for Chrysler, the water is a bit muddy, but the message was a good one.
Report Post »Why does anyone care where it was filmed? Most shows, movies, commercials that depict a place are not actually filmed in that place. Who cares?
TROONORTH
Posted on February 6, 2012 at 7:57pmWho cares where they shot it? Do you think that they actually shot “Red Planet” on Mars, or “Journey to the Center of the Earth” at the center of the earth? Who in their right mind would want to be caught with a lot of expensive equipment on the streets of Detroit anyway? Death wish.
Report Post »nichevo
Posted on February 6, 2012 at 8:33pmI know a pro-America commercial is not going to sit well with the anti-America blazers around here. Seems you are upset by the “halftime” message because deep in your hearts you realize it is halftime of the Obama Presidency and the death march of the Tea Party.
Report Post »lionB
Posted on February 6, 2012 at 8:35pmI do not want people to forget what Obumer did with the shareholders money at GMC and Dodge. I want to know exactly how much money we have been paid back… the exact numbers on both of the criminal acts.
Report Post »AKDuclos
Posted on February 6, 2012 at 8:47pmTo suggest that Oblahblah is “pro-American” is to imply Liberals are pro-life.
Both false statements. Idiot.
Report Post »jzs
Posted on February 6, 2012 at 9:45pmExactly what are they trying say filming in New Orleans, a city that sunk when Katrina hit. Is that a slam against the previous administration?
Report Post »PATTY HENRY
Posted on February 6, 2012 at 9:52pmCLINT EASTWOOD IS NOT for OBAMA…he’s a thinking man. No Thinking man is for enslavement. THEY film NYC in LA; who cares…did you get the point??? THE POINT WAS THAT YOU ANARCHISTS AND ONE-WORLDERS, YOU LIBERAL LOONS, MARXISTS and SOCIALIST/COMMUNISTS can hit us, but AMERICANS CAN TAKE A PUNCH AND GOD HELP YOU…WE ARE NOW AWAKE. That’s what Mr. Eastwood was saying. IT was a great ad !!!
Pancy Nelosi
Posted on February 6, 2012 at 10:55pmMaybe you should check the batteries in your hearing aid. Clint IS NO obama supporter. Clint isn’t backing the commander-in-idiot, he just brushed him aside with this speech.
Report Post »lobster
Posted on February 6, 2012 at 11:13pmLook what happened. The Giants were behind and turned it around in the second half and took out Brady, the guy from Boston. Maybe one of our truly conservative politicos will do this to Obama. If the judiciary weren’t so scared of Obama it would be nice too.
Report Post »1947
Posted on February 6, 2012 at 11:20pmOnly safe for Obama…..AMERICANS CAN TAKE A PUNCH AND GOD HELP YOU…
Report Post »Gnostyk
Posted on February 7, 2012 at 2:51amHow much more powerful this message would have been if the logo that came up at the end of the video read: FORD TOUGH.
Report Post »JJ Coolay
Posted on February 7, 2012 at 5:36amTroonorth.. I was thinking the same thing. Commercials and films are filmed in 1 place but are depicted to be in another. Who cares?
Report Post »JJ Coolay
Posted on February 7, 2012 at 5:37amThe Office is filmed in LA, not in Scranton.
So?
Report Post »loriann12
Posted on February 7, 2012 at 7:01am@Detroit paperboy
Man, that was my exact thought, bet the apocolypse ad was filmed in Detroit. They couldn‘t film a positive one because I’ve seen pictures. I just got an email of what Hiroshima looks like now, and what Detroit looks like. I hear they’re selling houses there for $1,000.
Report Post »AvengerK
Posted on February 7, 2012 at 11:07amThe advertising firm that put it together have done work for Obama. I believe Eastwood when he says he put no political stock in his appearance but I don’t believe Chrysler or anyone else involved with it. If you watch the ad, you can see shots of “protesters” but the slogans have been blurred to keep it “non-political”. The truth is that GM and Chrysler would have limped along had they been allowed to go into a structured bankruptcy with a new owner, but then the unions would have lost their contracts wouldn’t they? It’s half time in America…do we keep bailing out failures so that they can fail again later?
Report Post »AmazingGrace8
Posted on February 7, 2012 at 11:27am@troonorth
That’s funny! Good post!
Report Post »Ruler4You
Posted on February 7, 2012 at 11:59amEastwood couldn’t sell me my next breath.
Report Post »lillymckim
Posted on February 7, 2012 at 3:55pmJay Leno:
Report Post »“It may be halftime in America, but China‘s got the ball and we’re down by 16 trillion”.
2theADDLED
Posted on February 7, 2012 at 7:59pmClint sorry to hear that times are tough for hollywood to but did ya have to sink that low ?
Report Post »I am sure your friends could have collected donations for ya.
RightThinking1
Posted on February 6, 2012 at 7:04pmHmmm. Isn‘t this a little like Jennifer Lopez’s Fiat ads…, which implied that she was back in her old neighborhood in NYC, when in fact she was in LA?
Report Post »I’ve never been a Mopar fan, and never felt anything but outright contempt for Fiat, so it is no skin off of my nose, but one wonders how shallow we have become as a people when entertainers are regarded as authorities on anything.
65Plus
Posted on February 6, 2012 at 7:03pmTrans.: “It’s half time in America. Vote OBAMA.“ Ever since Clint proposed that WWII was a ”racist attack” on Japan, I have been more than suspicious. Evidently he needed yet another boat payment.
Report Post »deano24
Posted on February 6, 2012 at 7:39pmI never heard Mr. Clint Eastwood ever saying that, but I know Tom Hanks said that the reason we attacked Japan was because they were different.
Report Post »B_rad
Posted on February 6, 2012 at 7:53pm65, you have a very incorrect view of Mr. Eastwood.
Report Post »JJ Coolay
Posted on February 7, 2012 at 5:42amI think you’re confusing Clint with Spike Lee, who accused Clint of racism by not using blacks to help lift the flag over Iwo Jima.
Report Post »I’ve never heard Clint refer to the US attack on Japan being racially driven.
verycold
Posted on February 6, 2012 at 7:02pmIf they shot in Detroit, the money spent to do the filming would have been kept there which would have been a good thing. I want filming to be done there to show what America and the autos have neglected.
There is a lot of confusion about bailing out the autos. In order to just get taxpayer money back, GM would need to trade around 52/share. It trades under the IPO after the bailout. That is not good. Equally in order to survive unions took about a 30 percent haircut which from my standpoint is running backwards. CAT is closing a plant in Canada because senior union members made about 35/hr. This plant was previously owned by GM and so now you know who ran up the tab and made that plant unable to compete. The manufacturing will be sent to Indiana and the pay about half that.
When we all signed up from this global economy it means those making the higher dollars will be forced to take lower wages in order for the bottom to start catching up with the top. At some point the two ends will meet to form a balance. The bottom is benefiting from this wage disparity, while the mature nations like the US are hurting. We all saw this coming because it didn’t happen over night.
Report Post »Micmac
Posted on February 6, 2012 at 8:13pmThere is no entropy in an economical system, capitalistic or socialistic. To make an economic system tailored to your specifications you need to do an analysis of the existing system, the factors identified, and then engineered from there. After the fall of the Soviet Union the greatest minds in the world tried to bring it to a capitalistic system…and failed. Their original assumption were incorrect, and only now are trying to figure out where the mistakes were. Those trying to bring the USA to a socialistic utopia without individual rights are clueless as to the final results. It’s just a crap-shoot.
NoBama 2012
Report Post »NC
Posted on February 6, 2012 at 7:01pmHKS, my thoughts exactly. This is just a snippet of what we will be hearing and seeing with BHO’s billion dollar reelection fund.
NC (so much for my summer TV schedule)
Report Post »Mess23
Posted on February 6, 2012 at 6:55pmJust unhitch the weight of the union trailer they are towing and watch the performance inmprove… Oh, and divorce yourself from Obama, that was a marriage designed to fail.
Screw the unions.
Report Post »dissentnow
Posted on February 6, 2012 at 6:55pmIf they had filmed in Detroit they would have been mugged, shot, stabbed, and raped by gangs of savages, or as i like to call it “just a typical day in detroit”
Report Post »silly
Posted on February 6, 2012 at 6:51pmHere we go. Are you all ready for the Supershow? this is just a little test of what is coming our way. Everybody will be saying how good the obama administration is doing. Give him a second chance, because he said he “Deserves” a second chance. I wonder how many CEO would retain their jobs, if they were doing such a bad job as Obama has done. Anyway, that is a different story. My point is that what chance do we have if all the losers are behind this administration with lots of money and the megaphone to tell people how to think.
Report Post »It is sooo sad. how they are playing with numbers about the economic doing a turn around. I hope that was true, but is not. Say that to all the people that do not have jobs.
I feel so sad about what I hear. I guess corruption and money go hand in hand.
delbertino
Posted on February 6, 2012 at 6:51pmset-em up barkeep; fed got this round
Report Post »mrawfull
Posted on February 6, 2012 at 6:48pmIn other words.. it is “half-time” in Hussein’s presidency. I think that’s what Clint was trying to get at there.
Report Post »Wilma
Posted on February 6, 2012 at 8:00pmYep.
Report Post »gomeroh
Posted on February 6, 2012 at 9:00pmYou are right! It’s obvious as black and white to me… I just don’t see the linkage to Obama at all. Karl Rove must have more brain damage than I thought.
Report Post »lobster
Posted on February 6, 2012 at 11:15pmMaybe the second half could be in an exercise room in Kansas.
Report Post »mbean
Posted on February 6, 2012 at 6:48pmThe ruins of Detroit http://www.thecoolist.com/the-ruins-of-detroit-by-yves-marchand-and-romain-meffre/
Why not film a remake of Omega Man there, it looks perfect for a post apocalyptic world? Clint could take Charlton Hestons role.
Report Post »Buck Shane
Posted on February 6, 2012 at 7:05pm@ mbean
Good Post.
What I’d like to see is a more realistic version on YouTube. If someone has the ability, the audio from the commercial voiced over these pictures on a slide show would be interesting. It would convert Clint’s words into dripping sarcasm.
Report Post »delbertino
Posted on February 6, 2012 at 6:46pmain’t gonna let me post
Report Post »haugh?
delbertino
Posted on February 6, 2012 at 6:45pmsorry
Report Post »gotts tired of postin’
JUST on Twitter
Buck Shane
Posted on February 6, 2012 at 6:44pm“It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half,” Eastwood narrates. “It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback”
Here my problem. “Both teams are in their locker rooms.” “It’s halftime in America, too.”
Report Post »OK, we’re in our locker room — who’s in the other locker room — Obama?
If that is what he meant, then I changed my mind. I like the comercial.
Mahervette
Posted on February 6, 2012 at 6:44pmI did away with HBO because of Bill Maher. So all I can say is By Harry ,Pale Rider , and all the Cowboys Movies
Report Post »Echelon
Posted on February 6, 2012 at 6:42pmNo one in their right mind would ever want to go to Detroit for filming. My new Microsoft GPS says to avoid the whole “Ghetto” area!
Report Post »TRONINTHEMORNING
Posted on February 6, 2012 at 6:42pmYou really have to be a dumb bell not to see through this ad. Clint must have seen dollars rather than sense.
Report Post »Maxim Crux
Posted on February 6, 2012 at 6:42pmDon’t you know…it is pretty dag on cold in Detroit this time of year.
Report Post »tootsie roll
Posted on February 6, 2012 at 6:40pmThis ad is misleading. GM still OWES TAXPAYERS 32 MILLION
Report Post »CLINT WOULD HAVE3 BEEN SHOT IN DETROIT!!!!!!!!!!!!!
lobster
Posted on February 6, 2012 at 11:18pmMake that BILLION…
Report Post »lstoddard004
Posted on February 6, 2012 at 6:38pmNot even filmed in Detroit and barely mentions Chrysler. WTF!! Confirms it was a political commercial. Clint should know better.
Report Post »topperj
Posted on February 6, 2012 at 6:46pmOne should not be confused by the characters an actor portrays haveing any connection to their personal lives. Recall, a flaming lib, Carroll O’Connor played Archie Bunker, the sterotypical racist and bigot.
Report Post »godhatesacoward
Posted on February 6, 2012 at 6:34pmWho would want to film anything in Detroit?
Report Post »CatB
Posted on February 6, 2012 at 6:41pmNow now .. burned out buildings .. falling down homes .. empty overgrown trashy lots .. hookers .. drug dealers .. etc .. Detroit … Obamatopia.
Report Post »Restored One
Posted on February 6, 2012 at 6:42pmSome of it was also filmed in Petaluma California. The 2 Fire Fighters are from Petaluma.
Report Post »TSUNAMI-22
Posted on February 6, 2012 at 6:34pmFord didn’t take any stimulus money and they are doing fine. As a matter of fact, they actually sprang back faster without it.
Report Post »JJ Coolay
Posted on February 7, 2012 at 5:45amAnd they don’t owe taxpayers money that the taxpayers will NEVER SEE AGAIN
Report Post »Psychosis
Posted on February 6, 2012 at 6:34pmthey didnt want to get mugged while shooting in detroit …………..and detroit is a third world city………who really would want to go there??? median home prices ARE $ 6000.00 !!!!!!!!!!!!!!
WHAT A CRAP HOLE
Report Post »Outlaw_Josey_Wales
Posted on February 6, 2012 at 6:42pmIn Detroit the plywood on the windows is worth more than the house.
Report Post »ModerationIsBest
Posted on February 6, 2012 at 6:51pmDetroit is so eager to say, “We’re back!”
Much like Obama’s administration claiming, “Summer of recovery!”….2 summers ago
News flash, if you have to keep reinforcing something, odds are it’s not true.
Report Post »Highland
Posted on February 6, 2012 at 6:33pmIt’s not halftime in America. It’s almost “game over.”
Report Post »Thanks to Obama, it’s the fourth quarter with ten seconds left to go, we’re on our own 2-yard line -and we have no more timeouts. Oh yeah, and we’re playing with a third-string QB.
TSUNAMI-22
Posted on February 6, 2012 at 6:35pm…..with a greased football.
Report Post »nevragain
Posted on February 6, 2012 at 6:49pm…and some of our player are helping the other team. Thanks Clint.
Report Post »HKS
Posted on February 6, 2012 at 6:27pmThe writers of this message were quite skilled. Eastwood was snookered, it sounded like a great american story, However, it was an Obama re-election speech.
Report Post »Baddoggy
Posted on February 6, 2012 at 6:38pmYep!
Report Post »HKS
Posted on February 6, 2012 at 6:44pmSafe bet that you will hear more of this in the fall elections, as an Obama re-election commercial sound bite,
Report Post »