Sports

Coke Pulls Plug on Soccer Star After Dropping F-Bomb on Live TV

When you deliberately look into the camera and drop an F-bomb on live TV, you can probably expect some sort of repercussion. Wayne Rooney from the popular British soccer club Manchester United is learning that the hard way.

Last Saturday, Rooney drew the ire of his league’s ruling body when, after scoring a goal against rival West Ham, he turned to the camera and shouted expletives. He was suspended two games for that. And now, Coke is refusing to renew his contract. Business Insider explains this isn’t the first time Rooney has been caught in the middle of controversy:

Coca-Cola will let Wayne Rooney’s $1 million per year contract lapse in 2011, according to The Telegraph.

This comes following a scandal-filled year for the Manchester Uniter striker. Last October it was reported that senior figures at Coke were “disgusted” at charges that Rooney had slept with prostitutes while his wife Colleen was pregnant.

This is the goal and the video that led to that decision (CONTENT WARNING for language):

Comments (30)

  • goengo
    Posted on April 9, 2011 at 2:27pm

    Good for Coke! But shame on the League for only suspending him for two games! I don’t care what kind of language is used in the locker room. I would not care quite as much if this was a slip of the tongue – an “OOPS! Did I say that out loud” moment. But when he intentionally turned to the camera to spout out this language, the League should do more than suspend him for two games. Profits over Civility – what a shame. These sports players as well as the entire organization, should remember that kids worship these guys. Do you want your 7 yr old repeating these words?

    Report Post »  
  • Stronge
    Posted on April 8, 2011 at 1:06am

    Shame the story isn’t true. The contract came to an end in 2010 and wasn’t renewed.

    “Our contract with Wayne Rooney came to an end last year and we mutually agreed that we would not renew our relationship,” Coca-Cola said in a statement.

    Report Post » Stronge  
  • inabigway
    Posted on April 7, 2011 at 9:38pm

    Kudos to Coke!!! How about a morals clause that allows Coke to not only dump and void the contract but get money back from that year ;]

    Report Post »  
  • teddrunk
    Posted on April 7, 2011 at 4:52pm

    Not to fear, disgusting, Obama loving, leftist Communist, depraved Pepsi will probably be happy to pick up some scum as their spokesperson.

    Report Post »  
  • Eblaze44
    Posted on April 7, 2011 at 4:23pm

    Coke will just find another “sports hero” to dump later. Another reason not to buy Coke or any other product that subsidize “sports hero’s” that are not hero’s at all.

    Report Post » Eblaze44  
  • Dano62
    Posted on April 7, 2011 at 1:42pm

    Why didn’t they drop this guy over sleeping with prostitutes when his wife was pregnant?

    Report Post » Dano62  
  • The Original Grand Torino
    Posted on April 7, 2011 at 1:29pm

    Good for Coke, Rooney can not control himself and hurts his team often and if you know about soccer, this guy has played very poor at times like in the world cup. He may not have been totally faithful to his wife either.

    Report Post » The Original Grand Torino  
  • texasfarmer
    Posted on April 7, 2011 at 1:05pm

    Not another soccer story. Two in one day, it’s a conspiracy to make us like the Euros.

    Report Post » texasfarmer  
  • nacilbuper
    Posted on April 7, 2011 at 12:56pm

    Is that the father of that 8 year old from the other story?

    Report Post » nacilbuper  
  • BetterDays
    Posted on April 7, 2011 at 12:56pm

    Signs of the times.
    Both the Britt’s foul mouth, and the Globalist elite corporation setting the tone for the social morality code.

    Report Post »  
  • KL
    Posted on April 7, 2011 at 12:53pm

    Yep, going to the store later, and buying some coke!

    Report Post »  
  • sandyn
    Posted on April 7, 2011 at 12:43pm

    I can’t help but think it might have just been a convenient reason to not reup the contract. Altruism and business is a tough mix.

    Report Post »  
  • hochnessmonster
    Posted on April 7, 2011 at 12:39pm

    This makes me want to buy a Coke.

    Report Post » hochnessmonster  
  • J.C. McGlynn
    Posted on April 7, 2011 at 12:39pm

    “Stupid is as stupid does”, I believe is the saying. From Forrest Gump.

    Report Post » J.C. McGlynn  
  • bellasbrat
    Posted on April 7, 2011 at 12:39pm

    Glad to hear that some people are still offended by the constant barrage of profanity we are subjected to on a daily basis. This shows a true lack of professionalism on the part of Mr. Rooney and he deserves what he gets.

    Report Post » bellasbrat  
    • J.C. McGlynn
      Posted on April 7, 2011 at 12:43pm

      I’m trying to stop from using that language. Partially sucessful, maybe 25% of what I used to say.

      Report Post » J.C. McGlynn  
    • Anonymous T. Irrelevant
      Posted on April 7, 2011 at 12:44pm

      I couldn’t believe watching TV last week, after midnight, comedy channel, the language they didn’t censor from a movie.
      Four letter words and everything. I didn’t know they let them do that.

      Report Post » Anonymous T. Irrelevant  
  • Thevoice
    Posted on April 7, 2011 at 12:38pm

    So can we get Coke cheaper now ….

    Report Post » Thevoice  
  • theonefromabove
    Posted on April 7, 2011 at 12:36pm

    Sounds like a good business move to me.

    http://politicalbowl.com – Political Videos

    Report Post »  
    • Anonymous T. Irrelevant
      Posted on April 7, 2011 at 12:41pm

      Hey, SH………….tuff happens. Not a smart limey.

      Report Post » Anonymous T. Irrelevant  
    • GENZERO
      Posted on April 7, 2011 at 12:49pm

      We should all have a coke and a smile!

      Report Post » GENZERO  
    • Creestof
      Posted on April 7, 2011 at 12:54pm

      Coke and the like only pay these guys to begin with because they‘ve become hero’s to kids and young adults who then might buy Coke products.

      My hero was always my dad…oh, and John Wayne. They never let me down.

      Report Post »  
    • G.W. Dobbs
      Posted on April 7, 2011 at 1:00pm

      White TRASH. Good ridence, Coke. Thank you.

      Report Post »  
    • Leadthemtothelight
      Posted on April 7, 2011 at 1:05pm

      a Bidenism….lol…..ooops …what? cameras were rolling? I sound like a complete and total moron on live tv?

      Report Post » Leadthemtothelight  
    • grandmaof5
      Posted on April 7, 2011 at 1:30pm

      Another consequence for bad choices and/or behavior. Alot of that going around lately, and it’s about time. For far too long bad behavior was rewarded by encouraging it, or ignoring it, and now we are seeing companies with guts saying “enough is enough”. Sorta reminds me of November and brings a tear to my eye……..

      Report Post »  
    • Jaycen
      Posted on April 7, 2011 at 4:26pm

      I have to say, Coke does a much better job handling celebrities than Pepsi.

      Report Post » Jaycen  
    • SeasonOfReason
      Posted on April 7, 2011 at 5:37pm

      It’s only a word, folks.

      Report Post » GodHatesFigs  
    • Showtime
      Posted on April 7, 2011 at 7:17pm

      Good for Coca-Cola! I wish I had one right now!

      Report Post » Showtime  

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