Business

‘Everything’s Cool’: Limbaugh Says Media Reports About His Advertisers Are Misleading

Everythings Cool: Limbaugh Says Media Reports About His Advertisers Are MisleadingIn the wake of the “kerfuffle” over Rush Limbaugh mocking 30-year old Georgetown law student Sandra Fluke, news outlets including the Huffington Post, Politico, and the Associated Press have breathlessly reported that a growing number of businesses have abandoned the three-hour radio program — despite a written and on-air apology from its host.

Some critics, Limbaugh included, believe that the purpose of these reports is to convince audiences that Limbaugh has done irreparable financial damage to his brand and that his show won’t last much longer.

“People are reporting things that, A, are not true, and B, I don‘t even think the people reporting it have the slightest idea what they’re talking about, nor do they have the ability to understand it,” Limbaugh said during his show on Wednesday. “No, we have not lost 28 sponsors.”

“Well, how can they say it?” Limbaugh asked rhetorically. “Because they lie and because they don’t understand how it works, and that’s what I want to try and explain.”

The radio show host continued: the “official” list of businesses that have pulled their advertisements from the Limbaugh program is, simply put, misleading. While Think Progress and Media Matters are claiming 30+ businesses have fled the Limbaugh program, they are silent about the fact that most of the advertisers are small companies picked up by any one of the 600 stations carrying the Rush Limbaugh show.

Which is to say, although there are some national advertisers on “the list,” the majority of companies making a statement about pulling their ads from Limbaugh are small, privately owned business that make up a very small fraction of the total number of businesses advertising on the 600 stations running radio show.

“Everything is fine on the business side. Everything’s cool,” Limbaugh reassured his listeners. “There is not a thing to worry about. What you’re seeing on television about this program and sponsors and advertisers is just incorrect.”

Listen to Limbaugh explain the truth behind the advertiser “exodus” (via Daily Rushobo):

Limbaugh explains why the narrative set up by the media is factually dishonest:

Sponsors of our program are both nationwide companies, like Two If By Tea (my tea company), and local companies, like “Mike’s Auto Body Repair” or a local bank. If we added up all of our affiliates (let’s choose the number 600) and we assumed that each of those affiliates had 30 such sponsors in the course of our three-hour program, there might be — all across this country — as many as 18,000 different sponsors of this program.

Let me put it another way: There might be 18,000 different people buying advertising within this program alone.

That is a conservative number: 600 stations, 18 commercial minutes an hour. We take whatever we take to sell ourselves and the local station keeps the rest. They have local advertisers. You add up all those over the course of 600 stations, over three hours a day, five days a week, and we’re talking 18,000 different sponsors, okay?

ABC News, who understands how this works and are purposely misrepresenting it, is out there ballyhooing that we have lost 28 sponsors. Twenty-eight sponsors out of 18,000! That‘s like losing a couple of french fries in the container when it’s delivered to you at the drive-thru. You don’t even notice it. If we lose 28 of those sponsors, the majority of them being in one city or another out of 18 thousand, it’s a sad occurrence.

Well, even if the number is miniscule, these companies are still sending a message, right?

“Yes, they‘re putting out statements because they’re hoping to make political gains — and it’s gonna backfire,” Limbaugh assured. “You can look at the stock price of some of these companies. I’m not gonna say any more, but it’s going to backfire.”

 

Comments (72)

1 2
  • marthasusan40
    Posted on March 8, 2012 at 8:19am

    Rush is a good guy. He gets a little worked up, thats why I like him….Phillip Defranko, some teenager with a following on youtube really dissed on Rush the other day, told his audience to call any sponsor of Rush and tell them you will not buy the product unless they leave the sponsorship to Rush’s program. I wonder who paid Phillip Defranko to do that?

    Report Post »  
    • MONICNE
      Posted on March 8, 2012 at 10:31am

      I miss the days when guys could be guys, and enjoy a huge cigar any place, any time. When men who had served and fought in the Big One didn’t take any lip from dames. They were real manly men with firm pot bellies and church going morals. Those tough guys didn’t apologize to anybody.

      TEA

      Report Post » MONICNE  
    • Faith1029
      Posted on March 8, 2012 at 12:03pm

      MONICNE: I miss the days when guys could be guys, and enjoy a huge cigar any place, any time. When men who had served and fought in the Big One didn’t take any lip from dames. They were real manly men with firm pot bellies and church going morals. Those tough guys didn’t apologize to anybody.

      I miss the days when men were men and not made effeminate by the feminists of today. Afraid to say or do anything that may offend. Cowering like little girls. This is why I like talking to older people. They talk of better and simpler days long ago. I feel sorry for the men out there today.

      Report Post »  
  • piper60
    Posted on March 8, 2012 at 8:08am

    Rush is still the man. Keep it going Rush.

    Report Post » piper60  
    • Baddoggy
      Posted on March 8, 2012 at 8:20am

      Spineless, gutless and nutless…He caved. Your idea of a man leans to the left. Real men say what they mean and mean what they say. Our Nation has been sissified to the point where you think Rush should be applauded for wimping out.
      There are few real men left. They will not stand up anymore. They lay down to the left.

      Evil triumphs when good men do nothing. He did WORSE than nothing…he promoted the PC left agenda by caving in.

      Report Post » Baddoggy  
  • JACKTHETOAD
    Posted on March 8, 2012 at 7:37am

    I was staying ay my Cousin’s house in Carthage, Mo. last 4th Of July. We went down to Joplin to see Rush. When he went onstage, he didn’t mention anything about politics, though the crowd was yelling for it. Rush spoke about the American spirit of weathering tragedies, helping one another and rebuilding. He was mesmirizing! He only spoke for about 15 minutes due to his schedule, but he left everyone there wanting more. He also donated a full trailerload of ‘Two If By Tea’, as it was a day-long affair. I think it’s a very tasty tea, and there’s several flavors available, in both regular and diet. It’d be a great time to show our support for Rushbo by ordering a case or two. Let’s empty his warehouse, Patriots!

    Report Post » JACKTHETOAD  
  • Churchill
    Posted on March 8, 2012 at 7:20am

    You gotta love the free market. The companies are free to stop advertising on Rush‘s show and we’re free to boycott them in response. Those companies need to remember one thing though, for every liberal in this country, there are two conservatives!!!!!

    Report Post »  
    • Itsjusttim
      Posted on March 8, 2012 at 7:28am

      Well those advertisers just don‘t know what’s good for them, and they must not have been influenced in the proper way. “They just need to be dragged” back to Rush Limbaugh.

      Report Post » Itsjusttim  
  • Itsjusttim
    Posted on March 8, 2012 at 7:20am

    This is a little around the subject at hand, and has somewhat to do with advertising or the topics that people discuss with which they are exposed to or expose others. I was thinking about the vast content people have readily at their finger tips and the vast free flow of information on the internet. So many millions and millions of concepts are even there for the plucking in blogs and comment posts for which an artist can draw concepts for visual art, and even song theme ideas and lyrics. It seems to me if the internet becomes greatly controlled, that those controls will greatly stifle the creative wells of artists and musicians. It will suppress many people’s spiritual access to information which could have been plucked from millions of websites or news articles and will cause many less “Ah ha” moments for creative people. Truly any artist who supports control of the internet is cutting off their sniffer to spite their face.

    Report Post » Itsjusttim  
  • jonhova
    Posted on March 8, 2012 at 7:15am

    Of course it is exaggerated by the left; they live to lie. Rush only has to worry about a better conservative radio show taking his listeners; he is lucky that Andrew Wilkow is on satellite radio only, I think the Wilkow Majority would crush him in direct competition. Sorry Rush…

    Report Post »  
  • ChildofJesus
    Posted on March 8, 2012 at 7:13am

    “One of them is begging to come back” lol it’d be funny if they decided not to because hey, the sponesers ditched now they wanna come back?

    Report Post »  
  • demsrjackwagons
    Posted on March 8, 2012 at 7:12am

    Slut,I bet you have to put a bag over your head.Leave it off and save money!

    Report Post »  
  • ThePostman
    Posted on March 8, 2012 at 7:08am

    How long will it be before the uber-sensitive Blaze censors latch on the the word “slut”? They can be as bad as the liberals and progressives.

    Report Post »  
  • ThePostman
    Posted on March 8, 2012 at 7:06am

    Conservatives should boycott Rush because he took a serious constitutional issue and gave the liberals exactly what they wanted, a “kerfuffle” over some tramp’s sexual exploits at college. Now, the liberals are all baleyhooing about this poor innocent sex-3000-times-a-year “victim”.

    Rush should have been demanding the names of these “victims” that the slut kept talking about. It was all staged. It was all a ruse to change the topic. There are actually women ponying up 80 grand a year to go to GWU, but they can’t afford birth control pills or condoms? Really? How big of a lie will the American public stand?

    I want the American public to meet these “victims”, and I want them to see what type of Mercedes they drive.

    And then I want Joe the Plumber to think long and hard about his tax money going to subsidize their sex-for-free business.

    Report Post »  
    • Baddoggy
      Posted on March 8, 2012 at 8:23am

      I dont listen to Rush because he is a big ole………. well lets say FLUKE…

      Baddoggy  
  • MONICNE
    Posted on March 8, 2012 at 6:50am

    That is a great looking photo of Rush exhaling his cheroot, he certainly lost some of that extra weight he used to carry. That choice of jacket and tie is exceptional and the halo of blue smoke tendrils adds to his ultra manly sleepy eyed visage. What a dreamy hunk!

    There is no way such a substantial playboy should have to be accountable for a little playful kerflufferry. He is an absurdist entertainer, not a leader or role model. Anyone who takes him seriously is guilty of misplaced trust.

    TEA

    Report Post » MONICNE  
  • ACACIA
    Posted on March 8, 2012 at 6:28am

    RUSH keep up the good work !!! why should i have to pay for fluke’s sexual activities. i have heard that
    TARGET sells sex pills for $9.00 dollars for a months supply, and the store is only a few blocks from the school or where she lives. we have a huge debt crisis facing this country and every penny saved is important. BO bozo and the demorats can’t spend our tax dollars fast enought and for some of the stupidest things these dummies can come up with. RUSH keep taking names and kicking butts

    Report Post »  
    • doomytram
      Posted on March 8, 2012 at 6:40am

      Resist we much has Ozero clout. Leftist Governors are ridiculous. Obeebe in Arkansas and all the rest are Obotic fools..

      Oblamer has started a campaign to recruit Governors to issue the fairness doctrine. Commie’s

      Report Post » doomytram  
    • 4xeverything
      Posted on March 8, 2012 at 7:01am

      I was listening yesterday when he went through all of the details. I love how he can just laugh it all off. A real class act. He just can’t bring himself to get worked up over stupid stuff. I love it!

      Report Post » 4xeverything  
  • grannyrecipe
    Posted on March 8, 2012 at 4:59am

    A reasonable company should know they aren‘t going to gain anything if they publicly abandon Rush’s show but instead they will indeed lose the patronage of millions of Rush fans. I am one of those millions who have suspended or canceled any relationship with companies that have left his show…I don’t like doing business with weak and sickly companies that empower the political correctness agenda.

    Report Post » grannyrecipe  
    • SLUT
      Posted on March 8, 2012 at 5:27am

      If Romney is too weak to stand up to Rush, he is too weak to stand up against world leaders.. Don‘t you have something better to do than play around in a women’s ******?

      I take BC, ergo I’m a slut.

      Report Post »  
    • Dstarr55
      Posted on March 8, 2012 at 7:34am

      I don’t think Rush had anything to apologize for – he was basically saying a woman who wants to be paid to have sex is a slut and a prostitute – it was Ms. Fluke with her hand out for those free birth control pills. You are the one, with the line “I take BC, ergo I’m a slut”, that is equating birth control to being a slut. That is ignorant on what he said.

      The issue is not ‘birth control’ pills, it is not Republican’s denying women access to health care (that is such a canard) – the issue is the mandate – the power of the government to force a private company to provide a service or product for free – the power of the government to force a religious institution to go against their doctrine. Sandra Fluke was a distraction from the overreach of the Obama Administration – Rush did fall for the trap and his apology I think has more to do with that than what he said about Ms. Fluke.

      I agree with granny – more companies will suffer if they pull from Rush – his fans are devoted and understand what he was saying – those who claim they are fans and will no longer listen to him are at best casual listeners or at worst people who never listened to him in the first place.

      Report Post »  
    • Inlightofthings
      Posted on March 8, 2012 at 8:28pm

      Slut
      “Don‘t you have something better to do than play around in a women’s ******?”

      You wouldn‘t feel like we are playing around in women’s ****** if you stopped stealing from our wallets and pocket books. You don’t belong there either. I’m not big on the slut thing but you certainly seem to be a thief if you want taxpayers to pay for your responsibilities.

      Report Post »  
  • NOBALONEY
    Posted on March 8, 2012 at 4:46am

    First, they came after the Catholics, now Rush….

    Report Post » NOBALONEY  
  • Razorhunters
    Posted on March 8, 2012 at 4:20am

    Panetta: ‘International Permission’ Trumps Congressional Permission For Military Actions
    http://www.youtube.com/watch?feature=player_embedded&v=5zNwOeyuG84

    told ya the constitution was dead…

    right now, this govt is a threat to all.

    time to pardon and pacify…we need to move on dc and remove these traitors.

    Report Post » Razorhunters  
  • LeadNotFollow
    Posted on March 8, 2012 at 3:42am

    …
    The gloves are off.
    Rush, hit the Liberals hard, with everything you’ve got.

    Report Post »  
    • SLUT
      Posted on March 8, 2012 at 5:34am

      You guys are wimps…. Can’t stand up to your pompous leader, Rush.

      Report Post »  
    • goahead.makemyday
      Posted on March 8, 2012 at 10:39am

      You know for a person who joined yesterday you sure are saying a lot of spiteful things. I’m guessing you chose your name because of this whole incident. Just to let you know if you make your only reason for being here to attack other people no one will listen.

      Report Post » goahead.makemyday  
  • GdHUs
    Posted on March 8, 2012 at 2:35am

    Of course the libs will quietly forget about this, but I for one will have a ball with this one on the Huff Po. And I will remind them that it takes more than a snowball to topple a mountain.

    Report Post » GdHUs  
  • Plan B
    Posted on March 8, 2012 at 2:26am

    I am so tired of this crap. The media is pushing this crap down our throats when there are sooo many more issues that we really need
    to be paying attentions to.

    TODAY: Panetta: ‘International Permission’ Trumps Congressional Permission For Military Actions

    My God, this criminal has never read the Constitution. We have just ceded control of “our” military to a bunch of rogue nations that want to see us destroyed. Unbelievable. I can not for the life of me understand why this is not the lead story in all media.

    Instead we get stories about Rush calling someone a sltu and Maher calling someone cntu and Santorum and birth control while this country gets flushed down the toilet.

    Report Post »  
  • MrMagoo
    Posted on March 8, 2012 at 2:21am

    The rumors of Rush’s talk show demise have been great exaggerated.Stupid liberals,and stupid PC companies,an army of 14 to 30 million weekly listeners are not something to be dismissed.That’s a lot of exposure for a company and as Rush said…….

    And as new companies pull their sponsorship every day, Limbaugh says good riddance. “They are never going to apologize to you or me or any of us,” he said on Monday. “That’s the difference between them and us, and it’s one more reason why ultimately we will prevail over them.”
    “They‘ve decided they don’t want you or your business anymore. So be it.”
    http://www.ibtimes.com/articles/310603/20120307/rush-limbaugh-advertiser-show-investor-boycott-stocks.htm

    Report Post » MrMagoo  
  • LIVINGTHEDREAM
    Posted on March 8, 2012 at 2:08am

    You go Rush. You pontificating egomaniac. I like you and listen often. Take them down, tell the truth. When they can’t back up their crap, call them out. Personally if need be.

    Report Post »  
    • SLUT
      Posted on March 8, 2012 at 6:11am

      I call you out for what you are, wimp!!!

      I take BC, ergo I’m a slut.

      Report Post »  
    • JACKTHETOAD
      Posted on March 8, 2012 at 6:59am

      I love the smell of trolls in the morning. It smells like…victory!

      Report Post » JACKTHETOAD  
    • goahead.makemyday
      Posted on March 8, 2012 at 10:42am

      Be careful those newborn trolls have a lot of spite and no experience. You might die from face palming yourself too many times.

      Report Post » goahead.makemyday  
  • KickinBack
    Posted on March 8, 2012 at 2:02am

    1st off, the libbs want to try and scare aware other advertisers in their quest to silence Rush…They’ve been wanting to do this for years…if not through legislation, then through propaganda. 2ndly, I LOVE that pic of Rush under the headline. It just sends the libbys into a frenzy to see him chompin on a big ‘ol stogie…Here’s to the fat lady sings!

    Report Post » KickinBack  
  • XdemXrepub
    Posted on March 8, 2012 at 1:58am

    After hearing that ProFlowers was dropping sponsorship of Rush Limbaugh’s program I went on their website and asked to be removed from their customer list and stated that I was asking to be removed since they asked to be removed as a sponsor of his show after he appologized for his comment.

    “At ProFlowers, our mission is to delight our customers with fresh and long lasting flowers, and that is our singular focus each and every day,” the company said in a statement. “We do not base our advertising decisions to align with any particular political view or opinion as our employees and customers are as diverse as the USA. Mr. Limbaugh’s recent comments went beyond political discourse to a personal attack and do not reflect our values as a company. As such, ProFlowers has suspended advertising on The Rush Limbaugh radio program.”

    Report Post » XdemXrepub  
    • XdemXrepub
      Posted on March 8, 2012 at 2:06am

      This Mothers Day I won’t be using ProFlowers

      Report Post » XdemXrepub  
    • booger71
      Posted on March 8, 2012 at 2:21am

      I did the same thing. I will use one of my local florists, not in the ProFlower network.

      Report Post » booger71  
    • SLUT
      Posted on March 8, 2012 at 5:19am

      If Romney is too weak to stand up to Rush, he is too weak to stand up against world leaders..

      I take BC, ergo I’m a slut.

      Report Post »  
    • THXll38
      Posted on March 8, 2012 at 6:14am

      While you social Cons are leaving Pro Flowers, millions of libs are taking your place. Pro Flowers probably did geographical market research and realized that it would not hurt their business. That said, to each their own, but some of you social Cons are starting to sound more and more like whining liberals.

      Report Post » THXll38  
    • Git-R-Done
      Posted on March 10, 2012 at 1:42pm

      Thxll38 – Just keep demonizing the base. Funny how you‘re whining about how we’re not being tolerant, when that’s what the left wingers do. Excuse me if those of us don’t feel sorry for those people who whine about their birth control pills costing over $1,000 per year.

      Report Post »  
  • vtxphantom
    Posted on March 8, 2012 at 1:50am

    Better luck next time liberals. Your not going to take Rush out. obama will be kicked out of office long before you come close to ousting Limbaugh.

    Report Post »  
  • Conservative_T-Rex
    Posted on March 8, 2012 at 1:40am

    can‘t be such a good move to pull advertising during El Rushbo’s shows. keep up the good work Rush!

    Report Post »  
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