First QR Code Tattoo: Bar Code on Man’s Chest Activates Advertising Animation
- Posted on July 9, 2011 at 4:00pm by
Christopher Santarelli
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Quick Response Codes are specific matrix barcodes that when detected by QR barcode readers, and a growing number of mobile phone devices, pick up encoded information such as text, URL, or video. QR codes have become more popular in the U.S. as many advertisers use them as opportunity to connect with customers thanks to the growing number of mobile phones capable of detecting QR Code encoding. Usually seen in magazines and train billboards, Ballantine whisky has found a new QR code canvass for their latest “Leave an Impression” advertising campaign. One man’s chest.
The tattoo was engraved by Paris-based tattoo artist Karl Marc onto his friend Marco’s chest. When scanned, the QR code unnlocks an animation via a live stream on the brand’s Facebook Page.
“’What makes this tattoo special is not just that it links to an animation,’ Marc says. ‘It’s that we will be able to change the animation as time goes on. As Marco grows older and his ideas change, we can create new animations that link to the Matrix Code.’
You’re probably wondering if the tat is fake — after all, that Facebook friend tattoo turned out to be an advertising campaign, as did the Ray-Ban tattoo. But Marc says that the ink is the real deal. And it does seems likely. There’s no hidden viral agenda here: Ballantine’s hosted the live stream of the process on its brand page.
Check out the code and animation yourself:






















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Comments (74)
Marine Grunt
Posted on July 9, 2011 at 10:04pmBullseye MEME!
Report Post »mwhaley
Posted on July 9, 2011 at 11:40pmI’m waiting for all these super tatted up freaks to develop some king of organ failure from the ink. This can not be good for the body.
Report Post »Danokan
Posted on July 10, 2011 at 12:28amNeither is booze @mwhaley cast the stones because you’re not tattooed. Funny thing is… We don‘t care that you’re not tattooed, but you sure want to cast stones at those of us that do. Shame on you hypocrite.
Report Post »sWampy
Posted on July 12, 2011 at 9:43amWell cause you limit your potential income by at least 40% a year for life, us hardworking non freak tax payers will end up paying the bill for you as you age. Now with Obama care, tax payers will be footing the bill to have these body mutilation removed so people can become gainfully employed if they ever grow up. Body modification is hardly a good therapy for low self esteem, society should encourage treatment, not ignore the illness.
Report Post »slvrserfr
Posted on July 9, 2011 at 8:54pmI guess its kind of creative, but consider this, tattoos eventually fade and he’s going to have to keep getting touch ups throughout his life in order for this tattoo to continue working. The video of what seems to be a Russian Communist opera singer which only makes the advertisement even more creepy. The emphasis of the tattoo in its self seems to scream ‘notice me’. I wouldn’t doubt that governments might make note of this and consider making tattoos mandatory on citizens as a permanent means to identify them in the event that they were otherwise unknown.
Report Post »ThoreauHD
Posted on July 9, 2011 at 8:53pmhe looks like a crackhead.
Report Post »Liberalismsamentaldisorder
Posted on July 9, 2011 at 8:42pmWhy? just why?
Report Post »sarcasticus
Posted on July 9, 2011 at 8:08pmOh yeah, it’ll be really cool in about twenty years when it looks like a hideous giant blob of a skin tumor.
Report Post »Rock on.
5headspro.com
Posted on July 9, 2011 at 7:54pmMark of the beast? Maybe. Cool tat? Kinda….
that is all…
Report Post »Libertarian Infidel
Posted on July 9, 2011 at 7:16pmYou people really never cease to amaze me. Mark of the beast? Government conspiracy theories about bar codes. It’s a young kid getting a tattoo on his body, nothing more and nothing less. It’s absolutely 500% none of your business at all what people do to their bodies. If you don’t like it, guess what? TOO BAD!!
Report Post »meme
Posted on July 9, 2011 at 7:48pm@lib infidel
Report Post »This dope is being used to warming you up to the idea that the mark is harmless. Libs are fence sitters, easy to covert.
Devil Dog 7175
Posted on July 9, 2011 at 6:39pmThe mark of the beast maybe?
Report Post »TomBombadil
Posted on July 9, 2011 at 6:02pmWe’d been able to tattoo bar codes before, and have done so. That it’s able to be read by a phone is just another thing.
For all you crying “mark of the beast” this is just another tattoo. It just happens to be linked to a video. That video can be changed. There are far far worse tattoos out there.
And while I think tattoos are gross in general, the only really objectionable bit about this was that it was done in advertisement. A choice for the guy who got the tattoo. It wasn’t forced, it’s not an RFID, it’s just a gimmick.
Report Post »Marine Grunt
Posted on July 9, 2011 at 9:53pmI don‘t think anybody thinks this instance is THE mark but it certainly is prototypical isn’t it?
Report Post »Oh the things they can do with this down the road; instant identification, digital accounting, geo
Tagging–your whole life encoded!
It’s all fun and games now, and few in the future will remember back when this was a paranoid joke
when they can’t buy or sell without the “4G” version on their forehead.
heavyduty
Posted on July 9, 2011 at 5:45pmIf they want to mess up their bodies with tattoo’s then so be it. God made me perfect just the way I am.
Report Post »Incline_Skier
Posted on July 13, 2011 at 9:24pmThis is a reply to Cherrybomb;
Report Post »That’s a terribly mean thing to say. While I think that tattoo’s are fine, I wouldn’t attack someone like you did just for disagreeing. Come on man.
grannyjojo
Posted on July 9, 2011 at 5:26pmJust another tiny little step towards making the sheeple ready for the anti-christ …… Its coming and it seems like its closer then ever. “Every knee will bow and every tongue confess”
Report Post »TheGreyPiper
Posted on July 9, 2011 at 5:16pmPretty neat! Not my style. BTW, people like some of the above have been seeing “The Mark of the Beast” in every new bit of technology that comes along, so why not pull your heads out of your a$$es for a change and lighten up?
Report Post »XtraClips4EndTimeZ
Posted on July 10, 2011 at 3:52pmThis may not be the mark of the beast but…It sure is leading up to that point, and at a pretty fast rate to boot!
Report Post »BrotherWill
Posted on July 9, 2011 at 5:06pmThats got to be the most disgusting job ever. Shaving and tattooing unwashed EuroPEONs. Freaking yuck!
Report Post »avgconservative
Posted on July 9, 2011 at 4:58pmWant to see some really stupid people with really stupid tattoos, go here:
http://www.facebook.com/group.php?gid=267413784245&v=wall
Report Post »Hefsmaster
Posted on July 9, 2011 at 4:56pmA high tech way of passing secrets. You know Dr. Seuss had hidden code too. Pretty soon drawing picture will get a trip to the gulag, for we don’t what secrets are really behind that evil little mind of yours. SAY NO CRAYONS…
Report Post »LadyIzShy
Posted on July 9, 2011 at 4:55pmwow I must be stupid becaue this makes NO sense to me at all.. what was the point of it? ok I admit I dont tend to even like tats on people but this one goes beyond the normal insanity that is todays youth
Report Post »shirelover
Posted on July 9, 2011 at 4:55pmHmmmm, I guess the tats I have of crosses would make sure I don’t get the 666 tat. I did have one person ask me if the cross “meant” something. LOL “just the usual, I love Jesus, the Savior” LOL the look I got was priceless
Report Post »cherrybomb77
Posted on July 13, 2011 at 9:35amSorry, you aren’t allowed to love Jesus AND have tattoos, The Blaze says so :(
Report Post »christos
Posted on July 9, 2011 at 4:53pm……No Mystery here just Gross and Creepy……they will fit right in with the N.W.O the anti +CHRIST+ plans,,,,,,
Report Post »Wyd Stantz
Posted on July 9, 2011 at 4:44pmI guess we will have 2 choices now when the NWO starts. Do you prefer a BAR code or a QR code? I think the QR code will better with my eyes.
Report Post »DagneyT
Posted on July 9, 2011 at 4:38pmAnyone seeing “mark of the beast” in this story? Or is it just this Jesus loving Christian?
Report Post »searching for the Truth
Posted on July 9, 2011 at 4:43pmComing soon!
Report Post »kickagrandma
Posted on July 9, 2011 at 5:37pm@DAGNEYT~~~~ Indeed!
Report Post »Marry T Indian
Posted on July 10, 2011 at 7:22amMark of the Beast is the first thing that came to my mind…
Report Post »Dismayed Veteran
Posted on July 13, 2011 at 4:40pmDumb s**t was the first thing that came to my mind/
Report Post »hauschild
Posted on July 9, 2011 at 4:34pmColor me unimpressed. It makes absolutely no sense.
Report Post »paperpushermj
Posted on July 9, 2011 at 5:16pmDoing something ..as to be seen as Cool never makes sense. There was a time when fads did not require permanent body modification. Long hair could be cut, short hair could grow color was always an option that could change weekly. What gets my jaw to drop though are the Mid Aged Ladies in their 50s round as a beach ball proudly showing off their new tats on a snowy day wearing shorts and a short sleeve shirt. Don’t get me started on the Ears
Report Post »MartyTr
Posted on July 9, 2011 at 4:31pmFools rush in where angels fear to tread.
Report Post »MOVETERAN
Posted on July 10, 2011 at 6:13amDid anybody notice the stupid grin on his face?
Report Post »redbone007
Posted on July 9, 2011 at 4:13pmone day, we will learn to respect our body…what a shame.
Report Post »kickagrandma
Posted on July 9, 2011 at 5:36pm@REDBONE007~~~~Exactly. It is Scriptural, isn’t it, about not marking on or piercing our bodies and that they are temples of GOD. Seems to me HIS design of our “earth suits” is fabulously unique.
Report Post »Faith_Grace
Posted on July 9, 2011 at 11:59pmGR codes….so ??? Is that what they will be calling it????
Report Post »Am I the only one that sees the implications of this. What really does our future hold for us??????
Serious??? barcodes on the skin???? Open the eyes people!!!!!!!
Danokan
Posted on July 10, 2011 at 12:25amI take exception to your comment. The tattooer is a good and decent man, I know him personally. You comment was rediculous. It was like say if you had ever said a child was “cute” that you were a pedophile. Tattooers DO care about our clients bodies. Rediculous knee jerk comment.
Report Post »kickagrandma
Posted on July 9, 2011 at 4:12pm666, anyone?
Report Post »redbone007
Posted on July 9, 2011 at 4:22pm666, endtime not to far.
Report Post »joe3
Posted on July 9, 2011 at 4:41pmwow, that will help when the totalitarian eugenicists need to know what oven and when. progressive bar codes.
Report Post »Teclarosa
Posted on July 9, 2011 at 9:49pm666 and its biblical reference are irrelevant, as Revelations was an allegory written for persecuted Christians of that time. 666 was the number of a very specific man known to the Christians of that time. Hebrew language had no written vowels only consonants (vowel sounds were understood through context), and letters we also used for number values like Roman numerals where I=1, V=5, X=10 etc.
In Hebrew, 666 is represented by adding the Hebrew letters N+R+N+C+S+R – NRN CSR, pronounced (adding the vowel sounds) as Nero(n) Caesar, a reference to the Emperor who had once persecuted Christians. John’s Emperor Vespasian had demanded all people worship him in public, receiving certificates as ‘good Romans’ when they did which were then required to buy and sell. They were thus ‘marked’ as good Romans.
Christians who would never worship him which meant death by execution or starvation. Vespasian was intentionally rooting out the Christians. Because of this, 666 was a political statement calling Emperor Vespasian a ‘Nero’ the way we call someone a ‘Hitler’ today.
This meaning is backed up by the fact that some Christian denominations’ version of Revelation have the number as 616 not 666 because they use the later spelling of N-E-R-O as opposed to the earlier spelling N-E-R-O-N, the ‘N’ having a value of 50 in Hebrew.
If the number itself was important, it would be consistent. But it is what the number stands for – a specific name – that it the real message ther
Report Post »JimboX
Posted on July 10, 2011 at 2:15am616? So, wait…Marvel Comics is the antichrist?
Report Post »tbl10
Posted on July 9, 2011 at 4:08pmGo figure, the artist name is Karl Marc. Pretty much says it all.
Report Post »banjarmon
Posted on July 9, 2011 at 4:14pmdumb and stupid all in one!
Report Post »CatB
Posted on July 9, 2011 at 4:30pmLOL .. yes .. what else could we expect …
Report Post »paperpushermj
Posted on July 9, 2011 at 5:02pmIn 50 years when it just looks like a big smudge spot on his chest. Then what?
Report Post »Snowleopard {gallery of cat folks}
Posted on July 9, 2011 at 5:21pmIt would figure that the name is of Karl Mark, indeed. So how long until we have peoplel decrying this as another part of bible prophecy with the mark of the beast thing – like they did with Regan, Bush one and two, Cheney, etc?
Report Post »Eric_The_Red_State
Posted on July 9, 2011 at 5:23pmAngry statement followed by unrelated link!!
http://www.thislinkisnogood.com
Report Post »KickinBack
Posted on July 9, 2011 at 5:55pmThat’s just weird.
Report Post »younowknow
Posted on July 9, 2011 at 10:12pmWhat a Dump A$$! Still being free to mark up your body is what makes the US one Awesome place to live. That is until some Dem finds it to cause cancer in lab rats.
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