Business

GE Brings Government’s New Food Guidelines to Your…Microwave?

It‘s getting harder and harder to ignore the government’s new food guidelines. Case in point: appliance giant General Electric (GE) has introduced new microwaves that have a “MyPlate.gov“ button ”to help create healthy meals,” according to Business Wire.

General Electric Unveils New Myplate.gov Button on Microwaves

The change took place in September for 1.9 and 2.1 capacity over-the-range microwaves, and GE is advertising the new appliances on its website. The button allows consumers to easily cook foods found in the government’s new dietary guidelines, which is now visualized using a plate instead of the classic food pyramid. The GE website simply says, “5 food groups, 19 foods and 44 pre-programmed food combinations assist in healthy meal preparation.”

Business Wire explains how it works:

For example, consumers can use GE’s MyPlate feature to select a preset for cooking specific vegetables, such as fresh asparagus, frozen green beans, or numerous other options in each USDA MyPlate category fruits, vegetables, whole grains and lean proteins.

GE even has a video to help visualize the new feature:

“Our goal with the MyPlate feature is to give consumers an easy way to choose and tastefully cook foods that are healthier for them, using graphics and instructions that are easy to understand,” Susan Gregory, product manager for GE microwaves, told Business Wire. “Providing quality cooked food for a wide range of items is a huge part of the MyPlate feature.”

According to Business Wire, GE “worked closely with the USDA to ensure the MyPlate feature in their cooking products is in step with dietary recommendations.” But that may not be surprising. GE has long had a cozy relationship with the Obama administration. GE CEO Jeffrey Immelt, for example, is the president of Obama’s Council on Jobs and Competitiveness.

In the past, GE has received a greenhouse gas exemption and Citizens for Tax Justice points out the company pays some of the lowest taxes.

For some, that might just push their buttons.

Comments (171)

  • KickinBack
    Posted on October 3, 2011 at 8:33am

    I don’t want the government nuking my food!

    Report Post » KickinBack  
  • thorkyl
    Posted on October 3, 2011 at 8:33am

    GE used to be a great company
    Now they are a rotten company that is run by a commie

    Report Post » thorkyl  
    • copatriots
      Posted on October 3, 2011 at 9:51am

      Completely insane. What company leadership would approve this? A .gov button on a freakin’ microwave? Really??? By the way, I never use a microwave to “cook” or heat up anything. Microwave-able food isn’t exactly the healthiest way to eat.

      I stopped buying GE products years ago about the time I stopped watching NBC. What kind of business plan do they have to pfff off the people that actually have the money to buy their product?

      Report Post »  
    • DanWesson455
      Posted on October 3, 2011 at 10:49am

      Rotten creeping Orwellian intrusions. DIp Wads.

      Report Post » DanWesson455  
    • lillymckim
      Posted on October 3, 2011 at 11:17am

      Are you kidding me?

      I refuse to purchase ANYTHING with this GOVERNMENT label on it… I will do without before I purchased one of GE’s shoddy made products too many brands out there to purchase GE products

      Report Post » lillymckim  
    • lillymckim
      Posted on October 3, 2011 at 11:27am

      Wolf and Viking appliances are 100% “Made In America”..

      Report Post » lillymckim  
    • Ne_FAL
      Posted on October 3, 2011 at 12:55pm

      Not run by a communist but a Italian(Mussolini)model fascist .Any bets on how many microwaves with this feature are going to be sold to schools ,hospitals,nursing homes,etc due to some govt. mandate from HHS via regulations concerning the preparation of balanced diets . Remember regulations & rules are not laws but have the power of laws , also remember that the CEO of GE is working hand in glove with Obama. So you will have a manufacturer of microwave ovens working hand in glove with the govt. regulators to get a mandate to purchase a product that they are the sole manufacturer of & thus have a monopoly . Ain’t fascism great(sarcasm.).

      Report Post »  
    • CatB
      Posted on October 3, 2011 at 1:33pm

      I will NEVER buy anything GE again .. my kitchen is GE and as those appliances need to be replaced they will be replaced by another brand .. they care NOTHING about the consumer .. I had a dishwasher with auto detergent where you fill it and then it automatically dispenses (for about a month) when the Government required changes in the liquid dishwasher detergent we were NOT warned that it would ruin this feature .. GE and Cascade did not put any notice out to consumers .. when we put the new formula in the dishwasher it RUINED this feature … there was a way to clean it out of the old product and then use the new but NO ONE TOLD US .. and they will not stand by and make repairs to the dishwashers .. NEVER AGAIN>>>> anti – American Marxist none taxpaying creeps!

      TEA!

      Report Post »  
    • fluke996
      Posted on October 3, 2011 at 8:49pm

      Just remodeled my kitchen and went out of my way to avoid GE. Wasn’t easy though, they have a huge market presence.

      Report Post »  
    • rekindle america
      Posted on October 3, 2011 at 10:29pm

      As long as IMMelt doesn’t have to follow the rules that govern everyone else including keeping jobs in the US and paying taxes . He’s ready to put all the stuff on everyone else we are becoming slaves to the upper crust progressive liberals. Like Gates ,Soros, Pelosi and her brother in law. People like Reed,and the rest of the democratic Senate .

      Report Post »  
    • Ruler4You
      Posted on October 4, 2011 at 1:23am

      This is good to know. Not that I would buy a GE product of ANY kind. But it keeps me in the right frame of mind, asian.

      Report Post » Ruler4You  
    • wolfmanradio
      Posted on October 4, 2011 at 1:20pm

      Hear, hear.

      Report Post » wolfmanradio  
  • columbus_tony
    Posted on October 3, 2011 at 8:32am

    Funny how this article came out today. I was microwave shopping over the weekend, and I deliberately skipped over the GE section, Ironically, the reason I was microwave shopping is the GE I had (that was a hand me down) had died.

    Report Post »  
    • Ashley
      Posted on October 3, 2011 at 9:05am

      We have actually replaced all of our GE appliances, even when they were still working . . .

      Report Post »  
  • JustPeachy
    Posted on October 3, 2011 at 8:32am

    So how is this, GE–we won’t buy your stupid microwave or any of your other products!?

    Big Brother says, “Eat your vegetables.” Big Brother wants to be my Mommy now.

    Go take a flying leap, Big Brother–and yes, you may add me to your stupid “Attack Watch” site for saying it. I already have a mother and you will never, ever replace her!

    GE, GM. . . . BS!

    Report Post » JustPeachy  
    • Brooke Lorren
      Posted on October 3, 2011 at 2:58pm

      I think I’ll skip on their microwaves too…

      While “MyPlate” was a big improvement on their useless food pyramid (heavily influenced by the food industry), it still has its problems. I’d rather do my own research and then choose to accept (or reject) what I’ve learned and incorporate them into my eating habits.

      Report Post »  
  • robinakilt
    Posted on October 3, 2011 at 8:31am

    GE products will never enter my house so I don’t care what they do. HEY GE WHY DON’T YOU PAY ANY TAXES!

    Report Post » robinakilt  
    • Mrtoohappy
      Posted on October 3, 2011 at 8:38am

      Don’t pay taxes because they are moving to China. Glad to know that their CEO is the head of Obamas job program.

      Report Post »  
    • Bluebonnet
      Posted on October 3, 2011 at 9:57am

      And to think Reagan was a spokesman for the GE Theater years ago. Sorry GE, I purposely do not buy anything GE if possible. My microwave is not a GE so I can’t follow their cooking suggestions, I’ll heat things the way I always have, never cook with microwave. ha?
      It burns my arse that GE has not paid taxes because of the political kickback. So, how do we repay this? By giving the CEO a high level job in the White House. Our Government is corrupt, just stop and look at who are the advisers to Obama and where they came from and who their friends are.

      Report Post »  
    • JLGunner
      Posted on October 3, 2011 at 2:02pm

      I wonder if their food guidlines are similar to what they are for the slave labor we exploit in china?

      Report Post » JLGunner  
  • Ironeagle
    Posted on October 3, 2011 at 8:30am

    Ahhhh. GE always looking out for us…just like their long lasting, energy efficient, environmentally unsafe, mercury laced and cancer causing light bulb.

    Report Post » Ironeagle  
    • Charbet
      Posted on October 3, 2011 at 8:36am

      I have a closet filled with incandescent light bulbs and still buying more.

      Report Post » Charbet  
    • NJTMATO
      Posted on October 3, 2011 at 9:10am

      Yesserrieeee I am stocking up on the Edison’s as well….

      Report Post » NJTMATO  
    • Will4Freedom
      Posted on October 3, 2011 at 11:23am

      It would not surprise me if a new “government standard” for “safer” light sockets comes out that doesn’t support the old bulbs.

      Report Post »  
  • tobywil2
    Posted on October 3, 2011 at 8:30am

    GE is one of the prime co-conspirators in the Great Global Warming Scam! See cartoon: http://commonsense21c.com/images/GLOBAL_WARMING_SCAM.jpg

    Report Post » tobywil2  
    • Charles
      Posted on October 3, 2011 at 8:39am

      G.E. is a conspirator. There is no such thing as a co-conspirator. In order to be a co-conspirator one would have to conspire with ones self.. . The term co-conspirator was invented by the illiterate commie media during the Nixon administration.

      Report Post »  
    • Bluebonnet
      Posted on October 3, 2011 at 11:50am

      The reason for the wind machines, (that don’t really work that well) is because GE is building them and selling them at a huge cost to us. That’s why Obama said, “we’re going to start paying higher rates for electricity” and he meant it. That‘s why he’s in bed with Immelt, and what does he do? He sends enough jobs to China to keep us unemployed.
      Our EPA is not to be trusted. They fined an oil company for killing 27 birds, while the wind machines have killed over 400,000 per year including our protected Eagles. What good is the EPA except to go against employment for thousands while he protects the GE debacle? Kinda like the endangered fishies so they shut down irrigation water to our farmers in Calif. and we’re paying more from food from Mexico with questionable growing qualities.
      If Michell O knew so much about food, why doesn’t it show on her body? Another sham.

      Report Post »  
  • ZAP
    Posted on October 3, 2011 at 8:30am

    MOOchelle aka Bucketa$$ should get one free

    Report Post » ZAP  
  • Bryan-tribeofbeck
    Posted on October 3, 2011 at 8:28am

    I wonder if Michelle Obama’s ultra bacon chili chesse fries recipe is within the guidlines.

    Report Post » Bryan-tribeofbeck  
    • decendentof56
      Posted on October 3, 2011 at 8:45am

      Immelt had a one-off microwave designed for Michelle. This from a source I have in Gov.
      The shell is in ebony, with Arabic letters in red, and a green button signals start.
      Supposedly… though not confirmed, their is a voice response ordering a white house servant to get the food to Ms. Obama ASAP, then get busy preparing her next meal.

      Report Post »  
  • lambchop60
    Posted on October 3, 2011 at 8:27am

    i want buy G.E. products even though i retired from G.E. appliances. the only thing they produce anymore is junk

    Report Post »  
    • Charles
      Posted on October 3, 2011 at 8:41am

      I think you did a typo – I too buy nothing made by G.E. No light bulbs no appliances; nothing. They are a conspirator with the totalitarian regime in Washington. G.E. is against us.

      Report Post »  
    • Anonymous T. Irrelevant
      Posted on October 3, 2011 at 9:06am

      GE used to build good appliances. I have an appliance that is still running after 25 years. After it dies, I will not be buying GE anymore.

      Report Post » Anonymous T. Irrelevant  
  • ares338
    Posted on October 3, 2011 at 8:26am

    I was liking and eating healthy foods long before it was a progressive fad! I still see for most of them it’s a do as I say not as I do kind of thing!

    Report Post » ares338  
  • Charbet
    Posted on October 3, 2011 at 8:21am

    Let the Chinese buy GE’s crap. They can warm up their Obama Fried Chicken in it.

    Report Post » Charbet  
  • EWWGPDN
    Posted on October 3, 2011 at 8:17am

    I will no longer buy GE products, period!

    Evil Wins When Good People Do Nothing

    Report Post »  
  • Paulzy
    Posted on October 3, 2011 at 8:14am

    I don’t buy GE products

    Report Post »  
  • SamIamTwo
    Posted on October 3, 2011 at 8:13am

    GE, wanna bet that the user knows how to eat healthy? What you think your consumers are dumb? Man no one should buy your cheap crap…GE insults the intellect of the common people? Shame on you GE…you’ve become part of the gestapo by doing their bidding. Prob have sensors that listen in on peoples conversations, eh?

    Report Post » SamIamTwo  
  • Gonzo
    Posted on October 3, 2011 at 8:10am

    I put all new appliances in my house last month and they were not G.E. I will not buy G.E. products again.

    Report Post » Gonzo  
  • TomFerrari
    Posted on October 3, 2011 at 8:09am

    Okay, time for a new appliance superpower to overthrow J.I. (MyGE CEO). He’s just WAY too cozy with the WORST MyPresident in U.S.History! WHY would you chain yourself and your company to the likes of obama? obama has the dirt on MyGE, is MyGuess.

    This is kind of creepy. Kinda like MyUncleSam ramming something down MyThroat. It feels like nazi germany propaganda. CREEPY.

    Those are MyThoughts at least.

    Report Post » TomFerrari  
  • MARCH4HIM
    Posted on October 3, 2011 at 8:08am

    they are into every part of our life …evrything , They hold the most patten rights in the world.
    this should be a fun ride…not

    Report Post » MARCH4HIM  
  • NJTMATO
    Posted on October 3, 2011 at 8:08am

    They probably have a chip in there too that tells them how often you are making one of their “recipes” in their microwave so that they can track the sheeples.

    Report Post » NJTMATO  
  • streetrodder
    Posted on October 3, 2011 at 8:08am

    Another product from China.

    Report Post »  
  • onegodinkansas
    Posted on October 3, 2011 at 8:06am

    Send one to Moochelle, I’ll pay for it. …wait a minute, I already did pay for it.

    Report Post »  
    • IntransigentMind
      Posted on October 3, 2011 at 8:17am

      Oh, this is just more typical Obama statism BS. Besides, hangin out at Walmart this weekend since the EBTs were loaded(first of the Month) and you get a different picture of all this “healthy choices” because I didn’t see much asparagus in the carts but I sure saw a lot of chips. Here’s something funny on that score:
      http://markamerica.com/2011/09/19/video-ebt/

      Report Post »  
    • Popp40
      Posted on October 3, 2011 at 8:38am

      You Tube took the video down…..that should tell you something!

      Report Post »  
  • angelcat
    Posted on October 3, 2011 at 8:05am

    We can call it the obama button. I will make it a goal never to buy another GE product. I guess GE thinks people are too stupid to read the directions book, a cookbook, the regular settings on the microwave, or the directions printed on bags and boxes of frozen veggies. That may be true of Obama voters, but I consider it an insult to my intelligence. I expect any day now we will find directions printed on each square of toilet paper telling us the recommended number of time a day we should go to the bathroom and the recommended number of squares of toilet paper we should use to protect the environment (yes, I remember some celebrity already did this once.).

    Report Post »  
  • Islesfordian
    Posted on October 3, 2011 at 8:01am

    One more reason I won’t be buying any General Evil products.

    Report Post » Islesfordian  
    • loriann12
      Posted on October 3, 2011 at 8:06am

      You mean
      Government Electric? Just like Government Motors?

      Report Post »  
  • starman70
    Posted on October 3, 2011 at 8:01am

    All from the company which paid NO income tax on 14.2 billion dollars in profits last year.

    How better to thank their lackey OBAMMY then to promote MOOCHELLE’S “Healthy agenda”.

    A person’s health and eating habits are his/her personal decision and we certainly don’t need GE to tell us what and how to eat.
    OH, and by the way, I wonder how many “Green dollars” they received from the government for this one?

    Report Post »  
    • TomFerrari
      Posted on October 3, 2011 at 8:10am

      Excellent point. They probably DID get MyDollars for this!

      Report Post » TomFerrari  
  • angelcat
    Posted on October 3, 2011 at 7:59am

    Well, I won’t be buying a GE microwave. I GE is catering to Obama voters who aren’t smart enough to be able to read the directions in a cook book or on a bag of frozen vegetables or in the cookbook that comes with most microwaves or on the other cooking settings on the microwave to know how to cook the veggies or a dinner plate with foods from several groups. I, for one, can figure out how to do that without a “My plate.gov” and resent the implications of the government even infringing on my cooking. Am I over-reacting? I expect to have a “my bathroom.gov” imprinted on the toilet paper soon to tell me when to go to the bathroom and how much paper to use (yes, I remember that some celebrity already tried to do this..

    Report Post »  

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