‘Got Milk?’ Dairy Group to Men: Milk Will Cure Your Woman’s PMS
- Posted on July 14, 2011 at 2:29am by
Billy Hallowell
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SACRAMENTO, Calif. (The Blaze/AP) — The dairy group that created the “Got Milk?” campaign is back with a new marketing strategy that already is generating plenty of buzz.
The California Milk Processor Board is encouraging men to buy more milk for their wives and girlfriends, which the campaign says will help them fend off the symptoms of premenstrual syndrome.
But the statewide campaign launched this week entitled “Everything I Do Is Wrong” was drawing criticism online for ads saying men are the real PMS sufferers as their wives and girlfriends behave strangely every month. According to The Huffington Post:
Ad Week argues that the campaign “presents women as more uncontrollably irrational than ever before!” and Salon believes the campaign has gone “that extra offensive mile.”
The web site, a central fixture in the campaign, presents a number of elements that some may, indeed, find offensive. Others, though, will laugh at the jokes presented. Fox News has more:
The [web] site, called “Everything I Do Is Wrong,“ touts itself as ”Your Home for PMS Management” — and includes a picture of a a cowering-looking man holding several milk cartons with the headline “I apologize for letting you misinterpret was I was saying.”
The site, which appears to poke fun at the symptoms of PMS, includes a feature that tracks the “global PMS level” and another that allows men to create apology pictures using the “Puppy Dog-Eye-Zer.”
The board’s executive director, Steve James, says the Internet, radio and billboard campaign is meant to encourage open conversations between men and women about an awkward subject.
“It was certainly not meant to be offensive. None of the humor is aimed at women. The humor is aimed at how clueless men are in dealing with emotional situations,” James said Tuesday. “All of the humor is built around men’s cluelessness.”
Through the end of August, billboard ads will appear throughout California showing confused men holding cartons of milk accompanied by tag lines such as “I’m sorry I listened to what you said and NOT what you meant,“ or ”I apologize for not reading between the RIGHT lines.” Yesterday, the dairy group even help a staged PMS protest, featuring mostly men and a few women, near one of the billboards in Hollywood.
Organizers say that the promotional campaign will also include skits and “PMS-themed comedy shows.”
The campaign is based on studies that have found a link between calcium intake and fewer PMS symptoms.
It cites a 2005 study published in the Archives of Internal Medicine that found calcium improved PMS symptoms in more than 1,000 women. The study received some funding from GlaxoSmithKline, which manufactures calcium supplements.
The board also refers to a 1999 study published in the Journal of the American College of Nutrition that found calcium could relieve symptoms such as irritability, depression, anxiety, social withdrawal, headache and cramps. Its author also served as a consultant to and had financial ties with the drug maker.
Sheri Zidenberg-Cherr, chairwoman of the University of California, Davis Department of Nutrition, said she was not aware of any studies that showed calcium could improve the effects of premenstrual syndrome, although the FDA recommends daily consumption.
“I’m not familiar with research supporting that relationship at this time,” said Zidenberg-Cherr.
The board has had success in highlighting the link between calcium and PMS before, said James, the executive director. That included a 30-second TV ad in 2005 called “Milk to the Rescue,” which featured men stocking up on gallons of milk. CNN has more:
James said even his wife was skeptical about the campaign, but she laughed at many of the jokes on the website.
“It is awkward and it is provocative, but once you let the humor in and you start talking about it, we hope it’ll be a healthy thing for couples,” he said.
The Milk Processor Board is funded through contributions from California dairy processors and is overseen by the state Department of Food and Agriculture.
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Steev
Posted on July 17, 2011 at 9:50pmMidol is cheaper, and is better for the lactose intolerant. ;-)
Report Post »I_Stugotta_Writes_For_Make_A_Speach
Posted on July 15, 2011 at 8:19amI think a summa times jussa good whale on her-ana no more pms. Iz awright.
Report Post »Alice111
Posted on July 15, 2011 at 12:10amPeople are just too sensitive these days.
Report Post »Bernard
Posted on July 14, 2011 at 6:56pmPleeeease release me let me go
Report Post »For I don’t love you anymore
To live a lie would be a sin
So release me and let me love again.
harumph
Posted on July 14, 2011 at 2:09pmD’oh! Wifee is lactose intolerant.
Report Post »robert
Posted on July 14, 2011 at 3:53pm“Got Milk?’ Dairy Group to Men: Milk Will Cure Your Woman’s PMS”
Cure it?????
Who wants to cure it?
If cured, who then could I tie up in the back yard to scare off potential burglars?
Report Post »dontbotherme
Posted on July 14, 2011 at 1:36pmThese adds are hysterically funny! Boy, I had major PMS (old now). Had we known about this, my poor husband would have had a happier life. Poor guy. :|
Report Post »welovetheUSA
Posted on July 14, 2011 at 1:30pmCommercials in the last few years are so stupid I have to use my mute botton every time…..your selling Milk, not a cure, the product is Milk…, people are turing to organic milk because the non-organic milk is nothing more than leukemia puss..filled with antibiotics and grainfeed cows that is completely unnatural to cows digestion.You are putting chemicals into your body and your childrens bodies from these druged up cows………….period.
Report Post »mlebates
Posted on July 14, 2011 at 11:31amHAHAHAHAHAHA!!!!!! This is awesome. I’m telling my husband about this. He’ll get a good laugh out of it.
Report Post »TomFerrari
Posted on July 14, 2011 at 11:29amwhat’s the difference in this and Cialis commercials having women tell us men how to perform?
Report Post »nysparkie
Posted on July 14, 2011 at 10:51amPssst! Don’t tell my wife I am saying this….Nothing will cure her’s. Mums the word now!
Report Post »The Eleventh Doctor
Posted on July 14, 2011 at 9:03amI think my girlfriend needs to drink more milk…… :P
Report Post »motes_art
Posted on July 14, 2011 at 8:31amThat’s great… Just make sure you get ORGANIC!!! They put so many chemicals in our milk (and by proxy in the cow) that it is carcinogenic.
Report Post »commonsenseguy
Posted on July 14, 2011 at 7:07amwow, the world problems are solved, just eat an apple an drink some milk, okay, where can i buy a truck load asap??? getting my wife to drink all of it at one time,will create even bigger problems ,so dang if i do, dang if i don’t,
Report Post »dizzyinthedark
Posted on July 14, 2011 at 6:39amI don’t know about milk and PMS but has anyone been around men and low blood sugar levels–WOW!!! Look out!!
Report Post »Islesfordian
Posted on July 14, 2011 at 4:14amI prefer milk in the old fashioned containers.
just sayin’
Report Post »Stoic one
Posted on July 14, 2011 at 4:21amReusable glass jugs, delivered to your door fresh every morning?
Report Post »Islesfordian
Posted on July 14, 2011 at 5:34amOf course. Right. What else could I have been thinking of?…….. ( . ) ( . )
Report Post »quicker
Posted on July 14, 2011 at 6:26amWhen I lived on the farm I prefered milk fresh from the cow. None better.
Report Post »ArmedPrincess
Posted on July 14, 2011 at 3:17amClassic! now we just need men getting back to smacking our asses & telling us to get back into the kitchen! ROTFL!!! Getting tired of wearing these heels anyway! HA!!!
Report Post »On The Bayou
Posted on July 14, 2011 at 3:50amThat PMS is a scam, it`s a good reason to have something to b_tch about.
Report Post »RavenGlenn
Posted on July 14, 2011 at 3:12amNow here is the real question: Will there be any uproar over the fact that the campaign was designed around making fun of Men’s failures and issues?
Of course we all know the answer to that. Of course there won’t be. Even if some over-sensitive men come out to complain in the exact same manner that the over-sensitive women did, nobody will give them the same recognition. Why? Because they are men.
Gender discrimination goes both ways, just like every other discrimination.
Report Post »Islesfordian
Posted on July 14, 2011 at 4:09amC’mon. You can‘t really believe their line that these adds poke fun at men’s cluelessness. They clearly poke fun at what men have to endure from irrational women. Their explanation for this add is but one more example of the very thing they show the men having to do.
“No, we weren’t making fun of YOU dears. We were making fun of ourselves. YOU are the irrational ones. WE are the clueless ones.”
Right. wink wink. I get it.
Report Post »http://icanhascheezburger.com/2008/08/03/funny-pictures-i-not-has-a-pms/
Islesfordian
Posted on July 14, 2011 at 4:13amThat should read “YOU aren’t the irrational ones. WE are the clueless ones”
Obviously my fingers didn’t get the message that honesty can be deadly around PMS. :-)
Report Post »JOINYOURLOCALMILITIA
Posted on July 14, 2011 at 3:07amThat is going to make those Bay Area whack jobs madder than a Cleric after you tell him that Muhammad was a pedophile who liked to take it up the rear with a pork loin as you wipe your backside with the koran. Too funny
Report Post »dpselfe
Posted on July 14, 2011 at 5:31amHe (Mohammed) DOESN’T???
Report Post »cheezwhiz
Posted on July 14, 2011 at 3:00amHey maybe if someone had offered BHussain a glass of milk today, when he started acting all b1t*y and walked out in a huff,
Report Post »things would have ended totally different for Cantor
conservativewoman
Posted on July 14, 2011 at 2:54amOh Yeah, and men are just a barrel of laughs to get along with. Is this country moving forwards or backwards? I just can’t tell anymore!
Report Post »Stoic one
Posted on July 14, 2011 at 4:30amNow now… not all men are difficult..
Y…M…C…A…
those boys got along just fine with the girls.
Report Post »cheezwhiz
Posted on July 14, 2011 at 2:43amMilk ? Really ?
Report Post »Milk only works if its used to wash down chocolate cake and a side of fudge ..take it from someone with plenty of experience
;-)