Here’s What Happens When a Bank Gets Creative With its Automated Phone Services
- Posted on January 30, 2012 at 8:12pm by
Becket Adams
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We’re all familiar with it and we all hate it: navigating our bank’s automated phone services.
Being aware of how much customers dislike this experience, the Norwegian bank DNB decided it would try something a little more — well, a lot more — pleasant than the usual robo-prompts.
Here‘s DNB’s unique solution (via Fast Co.Create):
Instead of having to endure talking to a robot, or possibly being forced to listen to an easy-listening jazz rendition of “A Hard Day’s Night” (of whatever they listen to in Norway), during the month of December, DNB customers were treated to the Norwegian Broadcasting Boy’s Choir.
As the video notes, DNB is an official sponsor of the Boy’s Choir.
Therefore, being rather clever, the Norwegian bank killed two birds with one stone: the choir stunt advertises the bank’s support for the much-loved choir, while at the same time livening up an otherwise unpleasant and mundane customer experience.
Clever? Yes. Surprising? Not really.
As both Business Insider and Fast Co.Create point out, DNB has gained a reputation for being a company that produces ads that are both entertaining and amusing.
Check out this one DNB TV spot featuring George Clooney:
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Gumbercules
Posted on February 1, 2012 at 3:45amSo the bank was called over 2,000,000 times? I wonder how long it took those 35 pedophiles to make that many calls.
Report Post »Stevsea
Posted on January 31, 2012 at 10:39amWow, I’d call that number just to hear the music! Justin Bieber has nothing on that boy. He’s a pleasure to listen to.
Report Post »Ialmostforgot
Posted on January 31, 2012 at 8:10amWell, there’s another good idea someone else beat me too!
Report Post »christianUSA
Posted on January 31, 2012 at 2:25amBEAUTIFUL thumbs up for call directions and waiting; but hopefully get a real human to get business done shortly.
Report Post »DollyRR
Posted on January 30, 2012 at 11:44pmSo they could afford to pay an entire choir, recording studio and a message service, but still can‘t hire a human to just answer the flippin’ phone?
Report Post »gemmeri
Posted on January 31, 2012 at 2:09pmYeah & it’s not multi-lingual either. Why the hell would I bank there? Do they have photo phones with subtitles for tourists or overseas customers? I’m American & I speak American English with some education in Spanish on the California coast. Didn‘t think I’d have to learn another language & music to do any banking anywhere… Do they want my business or not? Interesting technique, but how practical is it? Did they have lonely people calling in all day long just to listen to the music when they got bored with the radio? Or maybe they just called in during the commercials to listen to a different commercial? Who in hell markets this stuff anyway? I’m running in circles here…
Report Post »BOUGHT YOUR SILO YET?
Posted on January 30, 2012 at 11:27pmYeah! If I woke up one morning and suddenly found that I, in a drunken stuper, had married George Cloony the night before, I’d have the same look.
How about this, GET RID OF THE POMPT machines already. You know the ones, if you have on blue socks- press 1, if your throat is a bit itchy- press 2.
PLEASE- for the love of pete, bring back a little customer service.
Report Post »LeadNotFollow
Posted on January 30, 2012 at 11:21pm…
Report Post »Absolutely BEAUTIFUL.
America needs to do this.
The Boy’s Choir, not Clooney. Can’t stand Clooney.
mwilson85
Posted on January 30, 2012 at 10:21pmThey should have had a Norwegian Black Metal band do their answering service…
Report Post »Stone Cold Truth
Posted on January 31, 2012 at 12:37pmLol, Nathan Explosion singing the menu would be entertaining.
Report Post »gemmeri
Posted on January 31, 2012 at 2:11pmNah, Rolling Stones – ‘I cain’t get no-oh zat-is-faction…’
Report Post »Darmok and Jalad at Tanagra
Posted on January 30, 2012 at 10:17pmAt least it wasn’t a Swedish version of I like Big Butts, or Who let the Dogs out.
Report Post »jeanr
Posted on January 30, 2012 at 10:28pmYou do understand that the first 4 words of every song are not necessarily its title, right?
Report Post »Darmok and Jalad at Tanagra
Posted on January 30, 2012 at 10:42pmLike “Let it Be”?
Report Post »bikerr
Posted on January 30, 2012 at 10:49pm@jeanr– you do know that Clooney is now one of the 1% that you hate?. tough decision for you but but i‘m sure you’ll find a way to avoid it.
Report Post »RightThinking1
Posted on January 30, 2012 at 10:14pm“Good Christian Men Rejoice”, very nice
Report Post »For those of you not on my Christmas list, I belatedly offer here my Christmas pick from YouTube. This pair of a capella pieces courtesy of Baylor University:
http://www.youtube.com/watch?v=jyuOIYCERc4
SuttonShimai
Posted on January 30, 2012 at 9:56pmOh, man! I could listen to that all day!
Report Post »restorehope
Posted on January 30, 2012 at 10:01pmThe only thing I disliked about their advertising is that they had the bad taste to use George Clooney in an ad. That man’s political views make me grind my teeth in anguish.
Report Post »dread_pirate_roberts
Posted on January 30, 2012 at 9:52pmThat’s true!……..Did you know humans start 9 out of ten wild fires?
Damn PSA is stuck in my head! AHHRRRGGGG! To use the voice of Kronk for such as that, tis a sad day indeed.
Oh yeah, Great business sense with that bank over there in Denway, or was it Normark.
Keep fighten the fight Per Helge Vollmo!!!
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