Jennifer Lopez‘s Car Commercial Being Called a ’Sham’
- Posted on November 23, 2011 at 7:21am by
Jonathon M. Seidl
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If you’ve seen the commercial, you’ve likely associated it with New York City. And in the end, that‘s what you’re supposed to do. What commercial? The one where singer Jennifer Lopez is driving down the streets of her native Bronx in a Fiat 500C, talking about how the city “inspires” her. But there’s only one problem: it’s now been discovered that Lopez never made it to New York for the shoot and that her New York City scenes were shot in Los Angeles.
For starters, here’s the commercial:
And now, here’s what the website The Smoking Gun, which outed the commercial on Tuesday, had to say about it:
While Lopez, Fiat, the automotive firm’s PR people, and its Detroit ad agency would have consumers believe that the star deigned to return home to film a low-speed pilgrimage through the gritty streets of her hometown, she actually never set foot in the Bronx during the filming of the Fiat spots.
Instead, the role of “Jenny from the Block” was played by a body double, according to two sources familiar with the commercial production. While the Lopez lookalike was actually behind the wheel in the Bronx, Lopez herself was in Los Angeles, where she was filmed inside a Fiat 500.
The shots of the actress were artfully merged to make it appear that she was tooling around New York City’s poorest borough. Big Block, a Los Angeles digital production studio, was hired to merge live action footage with computer-generated imagery to make it appear as if Lopez was in the Bronx.
Fox adds:
Although J Lo’s voiceover never specifically says where she is, the press release for the commercial called “My World” says she is “seen driving a Fiat 500 Cabrio as she travels through the streets of Manhattan where she grew up.” The first word she speaks, “here” coincides with the word “Bronx” spray painted on a wall as seen from a car passing by.
But while “J-Lo” never expressly says in the commercial where she is, and it’s only implied, the press release that accompanied the commercial about a month ago, does:
In a vaguely-worded statement to Fox, Fiat defended the ad by saying it was filmed in New York City — or at least some of it was:
“Both FIAT commercials featuring Jennifer Lopez were indeed filmed in the Bronx as well as outside locations. As you may know, in today’s world, people are increasingly mobile and their work takes them to a variety of locations. As a result, we took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule. The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. One does not need to be in a specific location to be inspired or continue to be inspired.” [Emphasis added]
Film purists might be interested to know that Lopez and Fiat aren’t the only ones to pull off a New York City filming ruse. The CBS show “CSI: New York” is actually filmed in Los Angeles, only returning to New York every once in a while to film necessary and exterior shots, according to the fan site Onlacationvacations.com. Also on the list? ABC’s “Castle” and NBC’s “Prime Suspect.”
If you’re looking for a series that is actually filmed where it portrays to take place, try CBS’s new crime drama “Unforgettable.”
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Comments (138)
LifeandLiberty2
Posted on November 23, 2011 at 8:15amWhy do we even give anyone in Hollywood any credibility when they spend their entire career reading someone else’s written words and pretending to be someone other than who they are?
Report Post »GhostOfJefferson
Posted on November 23, 2011 at 9:31amIt’s a freaking commercial.
Or are people recoiling in feigned horror on the thread actually telling me that they believe that beer commercials reflect reality and that lizards can talk?
C’mon. It’s a commercial Blaze. Is the next story going to be about Bat Boy?
Report Post »mils
Posted on November 23, 2011 at 9:34amI don’t care if she did or not…it’s Hollywood, it’s make believe…such a senseless argument.
Report Post »Would this mean Avatar isn’t real??? or all those vampires???
OMG.!! save me from the insanity of stupidity!!. did that make sense..oh well..
piper60
Posted on November 23, 2011 at 10:40amThat’s their job, you dweeb.
Report Post »Marci
Posted on November 23, 2011 at 10:42amI guess….who cares??? It’s a commercial. The point of the commercial is made so again, don’t care. This ranks right up there with a duet sang by two people who never even see each other doing the recording and the voices are blended in the final cut. No big deal.
Report Post »Gold Coin & Economic News
Posted on November 23, 2011 at 12:12pmThis is a story? Who gives a rip, it’s advertising for crying out loud. We should be more concerned about the fraud going on in the friggin White House every moment Barry is still in office.
Report Post »USAMEDIC3008
Posted on November 23, 2011 at 12:26pmL.A.
Report Post »N.Y.C.
about the same.Who cares
I support God's Israel!
Posted on November 23, 2011 at 12:47pmThis entire commercial is EGOTISTICAL on her part. This so uplifts HER and is so self-serving, that I will find it difficult to now watch anything else she does as I am left with the thought that this woman has absolutely NO HUMILITY. I liked her in ENOUGH, but now, I think SHE CONTROLLED THAT ENTIRE COMMERCIAL because it uplifts her more than the car.
Report Post »Ruler4You
Posted on November 23, 2011 at 1:17pmA sham? like everything in the life of one of these celebrity morons?
Report Post »mils
Posted on November 23, 2011 at 6:47pmoh my god…get a freakin life…she doesn’t care if you support her…
Report Post »She’s a big hollywood/latin star….it’s a freaking commercial…fantasy , make believe..like the doritos and the dog knocked down the door getting to them…oooohhh please…..deliver me….
txn4justice
Posted on November 23, 2011 at 8:53pmGood points. Well said.
Report Post »cemerius
Posted on November 23, 2011 at 8:15amWho cares?? Are we now holding Hollywood to reality checks? She is advertising for a foreign car dealership!!! Is the Blaze now going to use this article to sway fiat to advertise on their pages?
Report Post »JaketheDog
Posted on November 23, 2011 at 8:18amOf course this is a fake. How the hell would you fit her twin kids, all their gear, nanny, body guard and hangers-on in a FIAT for cryin’ out loud! It is physically impossible!
Report Post »LANE131
Posted on November 23, 2011 at 8:15amOMG also they use FAKE rain and snow in commericals too.
Report Post »OMG OBAMA is a total FAKE too, how people got fooled by him i will never know.
The_Hut_In_Co
Posted on November 23, 2011 at 12:07pmUtter Stupidity, That’s how!
Report Post »hauschild
Posted on November 23, 2011 at 8:12amSo, people are up in arms over something so pitifully unimportant, but they’re fine with the fact they elected a Marxist?
Report Post »Bruce Edmund
Posted on November 23, 2011 at 9:36amExcellent point, Hauschild. However, the ad has a novel concept: a piece of crap driving a piece of crap. That’s as Hollywood as you can get!
Report Post »I support God's Israel!
Posted on November 23, 2011 at 12:49pmExactly. Makes you wonder, huh? It is so disappointing to me, that is for sure! WHAT A TOTAL WASTE OF TIME TO GIVE THESE PEOPLE, INCLUDING HER, THE TIME OF DAY.
Report Post »50Caliber
Posted on November 23, 2011 at 8:05amIs this the part where I act like I care?
Report Post »JLGunner
Posted on November 23, 2011 at 8:26amAs if this ghetto queen really owns one of these pieces of crap.
Report Post »dbdbdb
Posted on November 23, 2011 at 8:04amYou know that Bridgestone commercial that shows the wheels being stolen off a moon vehicle, they weren’t really on the Moon when they filmed that either. It’s a commercial, who cares?
Report Post »teahugger
Posted on November 23, 2011 at 8:13amAnd I‘m pretty sure the hamsters in the Kia Soul aren’t really driving in that commercial either…can’t verify that though.
Report Post »Mustangdave
Posted on November 23, 2011 at 8:03amwho gives a “Rocky the Flying Squirrel” crap about J-Lo and a friggin Fiat 500C Death mobile…and where it was filmed…DO YOU really thing some “celebrity” is going to go to the second arm pit of America and film a TV commercial. Not me for one…and the FIRST arm pit of America is DETROIT
Report Post »JoePatriot
Posted on November 23, 2011 at 8:01amWay to go Blaze! This is truly newsworthy information. Perhaps, during these trying times, you could add “stars without makeup” just like the Enquirer or Fox News. The truth lives here? I feel much more informed now that you have exposed this lie.
Report Post »Predator
Posted on November 23, 2011 at 7:58amSo what?
Report Post »A promoter doesn‘t use the product they are promoting and or hasn’t been in the city the commerical represents, big deal.
A_VT_PREPPER
Posted on November 23, 2011 at 7:53amOMG! Who gives a crap?
Report Post »BubbaCoop
Posted on November 23, 2011 at 7:49amTo be fair, I never actually thought it was anything other than a backlot.
Report Post »Sicialian Eyeball
Posted on November 23, 2011 at 7:46amWhat!!! I could have sworn I saw her score a bag of weed on Jerome Ave last week.
Report Post »KAdams
Posted on November 23, 2011 at 7:43amIt’s a sham… just like our Fiat currency. :D
Report Post »poster
Posted on November 23, 2011 at 7:41amGee, and I thought good ol’ Jenny from the Block was goin back to “share” with her peeps! She didn’t?? Wow, what a surprise. Guess Jenny got a NEW block, huh? — somewhere near Beverly Hills, maybe? Sorry about that, Bronx.
Just wondering how she got that huge _ss into that little Fiat.
Report Post »5headspro.com
Posted on November 23, 2011 at 7:39amit’s a commercial, not a biography…..why is this news??
Report Post »smithclar3nc3
Posted on November 23, 2011 at 7:55amIt News because it’s a lie. When I first saw the commerical I told the old lady“yeah like Lopez would actuall by one of those little ******* boxes and cruise through New York as if” then I said “more like a Maybach in Beverely Hills” and damn if I didn’t hit that nail on the head. They couldn’t even pay her enough to even drive through the sdtreets she grew up on.
Report Post »GeorgieBaby
Posted on November 23, 2011 at 3:49pmReally, Smith? It’s not a lie. This is how movies, commercials, television shows are produced. It’s called using capitalist principles to reduce the cost and provide the service at the greatest margin possible. In this case, a company is maximizing their advertising and marketing dollars. I could list any number of shows that represent themselves to be in one place when they are really in another.
You are either a jealous person, or a moral, angry extremist. Neither are good qualities to have.
Report Post »smithclar3nc3
Posted on November 28, 2011 at 1:05pmGB,
Report Post »The capitalistic thing to do was to let the vehicle skeap for itself. Not create the BS image of hennifer lopeaz driving through her old neighborhood in a BS attempt to make her out not to be the snobbish elitist she is today as well as saddle the car with the same BS image.
GeneTracy
Posted on November 23, 2011 at 7:36amJenny from the block is a crock?
Report Post »Vietvet1
Posted on November 23, 2011 at 7:35amFIAT 500C… Whiskey Tango Foxtrot?? I don’t care if J-Lo offered me a good time in its back seat… never one in my driveway. Besides…if I did..the driveway would be the only place it would be… something to be said of the old MANTRA……. “Fix It Again Tony”!! For those who don’t get it… first letter of each word in that statement…
Now… put J-Lo in a ‘Stang, Challenger, or Corvette…maybe an AMG MB and they may have something.
Report Post »Aerocog
Posted on November 23, 2011 at 7:32amIt‘s a Fiat it’s a sham of car.
Report Post »thunder4570
Posted on November 23, 2011 at 7:31amAND…..? Is it no supprize that no one wants to work in New York,probably did not want to pay all of the excessive fee/taxes for the permits.
Report Post »Lone Ranger
Posted on November 23, 2011 at 7:30amHere’s more scandal. I have it on good authority that the people on Terra Nova are not actually millions of years in the past! Time for congressional hearings!
Report Post »buttermilk80
Posted on November 23, 2011 at 7:29amhmmmmmm seems my comment wasn’t posted…… here it goes again.
What’s so hard to understand here? They’re not selling truth. They’re selling sex and a car.
Report Post »Gonzo
Posted on November 23, 2011 at 7:29amIt’s a sham alright… because JLo wouldn’t drive a hunk of junk like that.
Report Post »THE EQUALIZER
Posted on November 23, 2011 at 7:29amWho cares! Who in their right mind would drive in the bronx or for that matter ever wish to go to the craphole NY city.
Report Post »buttermilk80
Posted on November 23, 2011 at 7:27amWhat’s so hard to understand? They’re not selling truth. They’re selling sex and a car.
Report Post »demint.disciple
Posted on November 23, 2011 at 7:42amPlease say it again, please..
Report Post »Ron Staiger
Posted on November 23, 2011 at 7:24amSo what? Fiat sucks. The 500C sucks. Doesn’t make a difference if it is driven in LA or NY- it just sucks!
Report Post »JLGunner
Posted on November 23, 2011 at 12:06pmlmao this is sooo true, I find the whole discussion a real hoot. I didn’t know they could attach wheels to dung.
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