Business

Report: Feds Paid $500K to Air Pro-Obama Ads on Maddow, Olberman Shows

The Labor Department paid a public relations firm approximately $500,000 stimulus dollars to run ads praising the Obama administration’s “green training” job efforts on NBC News’ (then-MSNBC) “The Rachael Maddow Show” and the now-defunct “Countdown with Keith Olbermann,” according to the Washington Times.

Despite the investment, however, it doesn’t appear the pricey ad campaign created a single job, the report adds.

The Labor Department paid McNeely Pigott & Fox Public Relations LLC $495,000 to help raise awareness “among employers and influencers about the [Job Corps] program’s existing and new training initiatives in high growth and environmentally friendly career areas”

“The firm ultimately negotiated ad buys for ‘two approved spots’ airing 14 times per week for two months,” The Washington Times reports, adding that under the section listing the number of jobs created is a big ‘ol zero.

Obviously, the fact that the taxpayer-funded investment didn’t create a single job and the fact that the ads ran on two clearly Obama-friendly shows has more than a few people saying the whole thing is “questionable.”

“Hiring a PR firm does not create jobs, and this was obviously meant for selling a particular political agenda,” said David Williams, president of the nonprofit watchdog Taxpayers Protection Alliance. “The placement really reeks of a political ad rather than a job ad, and taxpayers see through this.”

“Taxpayers would be a lot happier at the end of the day to see a completed road rather than a bunch of ads on cable television,” he added.

Of course, Labor Department officials defend the payout and claim politics played no role the investment.

“[O]fficials said the money was used for outreach efforts to raise awareness among potential employers about the Job Corps’ green training in career areas, including automotive, advanced manufacturing and solar-panel installation,” the Times reports.

Labor Department officials claim their research “showed that advertisements would reach the target demographic of business owners and managers interested in hiring ‘green-trained’ employees through a programming list that initially also included shows hosted by CNN’s Larry King and public television’s Jim Lehrer as well as the two MSNBC programs where the ads eventually appeared.”

Public television was ruled out because it was too costly and officials reasoned they could reach a larger audience with Olberman and Maddow than with King. There is no explanation for why other cable outlets (i.e. Fox, ESPN, etc.) were not considered.

Follow Becket Adams (@BecketAdams) on Twitter

Click here to read the full report.

Comments (70)

  • FatManChew
    Posted on August 22, 2012 at 6:56pm

    I guess the great thing about this stimulus money was Olberman ended up just like Solyndra.

    Report Post » FatManChew  
  • pavepaws
    Posted on August 22, 2012 at 6:11pm

    Talk about pis*ing money away.

    Report Post »  
  • freedomisasfreedomdoes
    Posted on August 22, 2012 at 6:10pm

    Robbing Peter to pay Paul? Seems too much $$$ going to, too few goods.

    Report Post » freedomisasfreedomdoes  
  • F_This
    Posted on August 22, 2012 at 6:04pm

    You had better be f u c k i n g kidding me with this.

    Report Post »  
  • zoro51
    Posted on August 22, 2012 at 5:58pm

    NBC nothing BUT COMMUNIST NEWS the LEFTS child of the air4wavesw places PRO COMMUNIST ADS for CHAIRMAN OBAMA serves them right to LOSE revenue n be shut down.. guess what kids.. its already bene foretold OBAMAS OUT n the romulan in.. OS remember those who are AMERICAN BORN vote to remove obama.. for OBAMA IS NOT AMERICAN BORN but muslumn left

    Report Post » zoro51  
  • lukerw
    Posted on August 22, 2012 at 5:49pm

    Employing… Intellectual Defectives… WORKS!

    Report Post » lukerw  
    • Bluebonnet
      Posted on August 22, 2012 at 8:14pm

      If the liberals hate these two losers as much as most of us do, they’ll vote for the republicans.

      Report Post »  
  • quete
    Posted on August 22, 2012 at 5:09pm

    She is a stupid lesbian.

    Report Post »  
    • oneshiner
      Posted on August 23, 2012 at 4:52pm

      Well, at least we can give her credit for never getting an abortion.

      Report Post »  
  • tothepoint
    Posted on August 22, 2012 at 4:51pm

    Call it what it is – These are payoffs to his buddies who drool over Obama and keep the truth of his lies and corruption from America.

    Report Post »  
    • getalong
      Posted on August 22, 2012 at 5:14pm

      Let me get this straight. Hard-working taxpayer’s money was wasted once again by Obama and his cronies. What else is new. I wonder how much taxpayer‘s money is being siphoned into Obama’s campaign?

      Report Post »  
    • bpodlesnik
      Posted on August 22, 2012 at 8:52pm

      I don’t understand what good it is doing by playing on Maddows and Olbermans show, because no one watches them.

      Report Post » bpodlesnik  
  • 65Plus
    Posted on August 22, 2012 at 4:45pm

    There is absolutely nothing honest about this Administration – they can do nothing but racketeering.

    Report Post » 65Plus  
  • countryfirst
    Posted on August 22, 2012 at 4:43pm

    I would give any one credit that can make a Pro Obama ad using only the truth and facts, So I say there can and in no way ever be a Pro Obama ad

    Report Post » countryfirst  
  • neoconpunk
    Posted on August 22, 2012 at 4:41pm

    Well, it shows MSNBC (Actually just NBC, Microsoft left) is now just PBS, only surviving off tax payers money.

    Report Post »  
  • dgonzalez01
    Posted on August 22, 2012 at 4:38pm

    Is that leagal to do that?

    Report Post »  
  • JQuentinEvermann
    Posted on August 22, 2012 at 4:35pm

    Corrupt. Tyrant. Criminal. Impeach this SOB now! He steals money and power from Americans. He is public enemy #1 and must be stopped.

    Report Post » JQuentinEvermann  
    • 65Plus
      Posted on August 22, 2012 at 4:48pm

      You have Coward-in-Chief Boehner to talk to. He is great for “back room deals,” like the one he made to pillory Michelle Bachmann over her common sense calls to have the Muslim Brotherhood’s infiltration of the Government investigated. Get rid of Boehner first.

      Report Post » 65Plus  
  • Larry E
    Posted on August 22, 2012 at 4:06pm

    With the three viewers that Madcow has, and the zero viewers Olberman has that’s a kind of pointless and stupid waste of money. Not to mention likely illegal or standing on the border. Good goin’ you crooks!

    Report Post »  
    • eCharleen
      Posted on August 22, 2012 at 4:21pm

      My dad may have been one of those three. I’ll know more the next time we debate and he throws out the latest talking points.

      Report Post » eCharleen  
  • jst1425
    Posted on August 22, 2012 at 4:04pm

    I say let’s keep shining sunlight on this repugnant, oozing, festering, decaying disgusting, lying, p.o.s., that SOME call their President!
    They say it is the very best way to eradicate infection…KEEP SHINING SUNLIGHT on “it”!

    Report Post » jst1425  
  • jimbo_from_suwanee
    Posted on August 22, 2012 at 3:59pm

    So, he does not enforce law which is his constitutional duty. He does not order the DOJ to investigate the NBPP. He forces us to buy products that he wants us to buy. He throws away billions to solar energy companies AND He used our tax dollars to tell us he actually did a great job?

    Is that what I am hearing? The Blaze is the only one who will cover it. National media will ignore this abuse of office and wasting our tax dollars!

    Report Post » jimbo_from_suwanee  
  • woodyee
    Posted on August 22, 2012 at 3:57pm

    “The Labor [PUBLIC] Department paid a public relations firm [PRIVATE concern] approximately $500,000 stimulus dollars [PUBLIC MONIES] to run ads praising the Obama administration’s “green training” job efforts on NBC News’ (then-MSNBC) [PRIVATE concern] “The Rachael Maddow Show” [PRIVATE concern] and the now-defunct “Countdown with Keith Olbermann,”[PRIVATE concern].

    “[PUBLIC TELEVISION] was ruled out because it costs too much”

    Okay, kiddie’s, what is wrong with this picture? HMM?

    Report Post » woodyee  
  • Gonzo
    Posted on August 22, 2012 at 3:52pm

    Ataway Obama, spend it on programming nobody watches, good strategy.

    Report Post » Gonzo  
  • thibx
    Posted on August 22, 2012 at 3:50pm

    that’s all oboma has done from day 1 waste money. is that station not owned by GE who pay no taxes.

    Report Post »  
    • Wayner
      Posted on August 22, 2012 at 3:59pm

      Who watches Maddow??? Millions more would have seen it if it was on O’Reilly

      Report Post »  
  • FREEDOMoverFEAR
    Posted on August 22, 2012 at 3:49pm

    Holy cow who knew Obama couldn’t manage money? I thought he was a genius, GENIUS I SAY!

    Report Post » FREEDOMoverFEAR  
    • Shasta
      Posted on August 22, 2012 at 8:12pm

      Valery Garrett and OBonzo himself woudl tell you that he is the smartest man in EVERY room.

      Report Post » Shasta  
  • marybethelizabeth
    Posted on August 22, 2012 at 3:48pm

    People have jobs at public relation firms.

    Does the Washington Times think the commercials and the logistics to get them aired was due to spontaneous generation or some miraculous occurrence?

    My mother has been getting paid from stimulus funds. I see signs all over for projects funded by stimulus funds. It’s simply not true that the program passed by congress has not been effective.

    What a bunch of whining children.

    Report Post » marybethelizabeth  
    • Gonzo
      Posted on August 22, 2012 at 3:50pm

      It sure has kept unemployment under 8% as promised!

      Report Post » Gonzo  
    • rickinpa
      Posted on August 22, 2012 at 3:52pm

      Yeah Mary look how much it’s made the unemployment rate go down over the last two years – money well spent…lol

      Report Post »  
    • girlnurse
      Posted on August 22, 2012 at 4:01pm

      What a joke MaryElizabeth! We don’t need to have a stimulus to make more government jobs! We have waaaay too many already! Roads? BS! We ALREADY pay LOTS of taxes to keep our roads maintained and improved on a regular basis! Solar panels??? Ummm like Solyndra?!
      Man, I can’t believe you cannot see the WASTE that is Team Obama!

      Report Post » girlnurse  
    • Melvin Spittle
      Posted on August 22, 2012 at 4:01pm

      The operative phrase is “created jobs”. I doubt your mother’s company had to hire additional staff. What actually happens is that agencies that received the funds normally spent the money on pay raises and bonuses and did not hire any new employees. Even if the program created 1000 jobs, it would be considered a tremendous failure and waste of taxpayer funds.

      The ad agency did not hire additional staff for this single run. Try again.

      Report Post » Melvin Spittle  
    • Zipit
      Posted on August 22, 2012 at 4:02pm

      Hey Mary! Please elaborate! How is your mother getting paid with stimulus funds? “This oughta be good”

      Report Post »  
    • eternal_vigilance
      Posted on August 22, 2012 at 4:14pm

      Whining children, REALLY. My mommy is getting paid from stimulus funds….really….pray tell…..and how did Mary E. KNOW how the stimulus funds were being spent….SIGNS……..Mary Elizabeth, here’s YOUR SIGN…….git a clue

      Report Post » eternal_vigilance  
    • marybethelizabeth
      Posted on August 22, 2012 at 4:25pm

      Yeah Zipit, it is good that my mother had a job that she would not have had if there were no stimulus funds. It’s over now

      She had to keep special time sheets recording all her hours and detail the different duties she performed to be able to receive the money, because there were restrictions and guidelines attached to the funds. Because Congress doesn’t just give money away. They treat their duty to account for spending the peoples taxes seriously.

      The 1st two commenters argued for more government employment so the unemployment rate would be reduced.

      The next commenter argued that it is a bad idea to fund the private sector because they are incompetent.

      The next guy just made stuff up.

      I’m embarrassed for you all and your lack of focus.

      Report Post » marybethelizabeth  
    • marybethelizabeth
      Posted on August 22, 2012 at 4:28pm

      Eternal _Vigilance,

      Maybe if you had any friends you would know someone who was receiving stimulus funds.

      Report Post » marybethelizabeth  
    • Zipit
      Posted on August 22, 2012 at 4:33pm

      Great! I’m glad that you actually believe all that, (not really), but what job was she performing that she was able to get paid?

      Report Post »  
    • Mikev5
      Posted on August 22, 2012 at 4:45pm

      You don’t understand they mean new jobs not just people who currently have a job that is what he means it didn’t create any new jobs

      Report Post » Mikev5  
    • LakeHartwellSailor
      Posted on August 22, 2012 at 4:49pm

      @marybethelizabeth

      Please enlighten us as to what your Mother does? Is she with the Transportation Department? Maybe she is one of those 65000 people who got a job at a price of about $740,000 per job! That is PER JOB! Nope, no wasted stimulus money here folks….move along.

      Report Post » LakeHartwellSailor  
    • marybethelizabeth
      Posted on August 22, 2012 at 5:11pm

      MikeV5

      President Bush asked the Chinese premier what the toughest part of his job is.
      He said the toughest thing to do was find new jobs for 100′s of thousands each month.

      So you want the government to be in the job creation business?

      Report Post » marybethelizabeth  
    • marybethelizabeth
      Posted on August 22, 2012 at 5:13pm

      Lakehartwellsailor.

      That stimulus money was given to the private sector and it was wasted there,

      The only reason you know about the private sector’s incompetence is because the Congress made sure there was accountability.

      Report Post » marybethelizabeth  
    • marybethelizabeth
      Posted on August 22, 2012 at 5:15pm

      Zipit The kind of job my mother was doing, I’d just rather keep that private.

      How much do you make a year?

      Report Post » marybethelizabeth  
    • fdraiden
      Posted on August 22, 2012 at 5:38pm

      Wake up you idiot!

      Report Post »  
    • RightThinking1
      Posted on August 22, 2012 at 6:01pm

      Mary,
      Okay…, but tell us, what is it that your mother does. Inquiring minds want to know.

      Report Post »  
    • Zipit
      Posted on August 22, 2012 at 9:23pm

      What I do make there Mary is “sense”. But for you to make statements like “They treat their duty to account for spending the people’s taxes seriously” when talking about our congress,,,,,, really! So come on what did mom do to earn stimulus money thus saving our country from ruin? Did she crush cars for “cash for clunkers”, or maybe caulk windows for “cash for caulkers”, I’d like to know exactly what types of jobs we are borrowing 40 cents on the dollar to furnish, and what each of those knobs ends up costing the taxpayer!!!!! Wasn’t watchdog Joe Biden in charge of making sure the stimulus money was spent well and honestly?

      Report Post »  
  • Anonymous T. Irrelevant
    Posted on August 22, 2012 at 3:42pm

    “Public television was ruled out because it costs too much and officials reasoned they could reach a larger audience with Olberman and Maddow than with King.”
    ———————————————————————————-
    A…HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA,………………………..HAHAHAHAHAHAHAHAHAHA…………………………….AHAHAHAH..AHAHA……HAHA…..HA, whew!

    Report Post » Anonymous T. Irrelevant  
  • Anonymous T. Irrelevant
    Posted on August 22, 2012 at 3:40pm

    Why are they using taxpayer money for campaign use? Aren’t there laws preventing this?

    Report Post » Anonymous T. Irrelevant  
    • marybethelizabeth
      Posted on August 22, 2012 at 3:50pm

      There was no campaign. The commercials could not have been for campaign use.

      The Reverend Moon’s Washington Times is a well known fifth column front organization.

      Report Post » marybethelizabeth  
    • 65Plus
      Posted on August 22, 2012 at 4:50pm

      Eric Holder will get on it immediately. This is why we need a FOURTH branch of government – a completely separate and independent Department of Justice.

      Report Post » 65Plus  
  • IMCHRISTIAN
    Posted on August 22, 2012 at 3:39pm

    Why wasn’t that money used to pay back on the debt? Does he really hate the future generations and the poor?

    Report Post »  
  • MistaB
    Posted on August 22, 2012 at 3:35pm

    John Boehner must go!! When is he going to grow a spine and go after this jerk in the white house who is crapping all over the Constitution!

    Report Post »  
    • girlnurse
      Posted on August 22, 2012 at 3:57pm

      Seriously, what does John Boehner do????? Talk about a waste of tax payer money!!

      Report Post » girlnurse  

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