The ‘Young Guns’ Dramatic Video — Chilling or Cheesy?
- Posted on September 1, 2010 at 1:48pm by
Jonathon M. Seidl
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“America is at a crossroads. And Washington remains out of touch.” So starts the publicity ad for Young Guns: A New Generation of Conservative Leaders, the new book by Reps. Eric Cantor, Paul Ryan and Kevin McCarthy.
Complete with epic music, videos of town hall meetings, clips of Nancy Pelosi passing the health care bill, and narrated like a booming blockbuster movie preview, the ad cannot be accused of being boring.
Cheesy? That’s what former Congressman, and now TV host, Joe Scarborough thinks.
On yesterday’s “Morning Joe,” Scarborough couldn’t contain himself after watching the ad.” Oh gosh, get the Velveeta cheese! That’s awful.” Later he yells at the screen while the video is playing again, “No, Paul [Ryan], no! You don’t have to do that! You got it goin’ man, don’t do that!”
Calls to Ryan‘s office were directed to the book’s publicist, who did not immediately return a request for comment.*
Epic videos are becoming popular throughout the GOP. Just last month, the Republican Governor’s Association produced a similar Hollywood-style ad:
Despite the presentation, the message of the authors is clear, says Eric Cunningham:
But in all seriousness, this ad represents a new direction with the Republican Party — both in leadership and attitude. Instead of parading out the regular Old Guard conservatives obsessed with Obama, these three are harnessing the new concerns of the Tea Partiers and couching them in a roll-up-your-sleeves, positive, adventure-style image. Even without naming any specific plans, the ad exudes power and a willingness to address challenges.
*UPDATE
Brad Dayspring, publicist for the Young Guns book, laughed off Scarborough’s comments. “I’m happy the book was a topic of discussion,” he told The Blaze. “People can make jokes about the trailer, but the book is a serious one, offering solutions and long-term vision for Conservatives.”
Dayspring also pointed out that the term “young guns” is not something the Congressman came up with themselves. The term was first used by Fred Barnes in a Weekly Standard column in October 2007.



















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Orygun
Posted on September 14, 2010 at 5:05pmI like it. Way to go Young Guns!
Report Post »Waiting4George
Posted on September 14, 2010 at 5:03pmStay focused. Term limits. End Executive Orders.
Report Post »SMILEITSME
Posted on September 2, 2010 at 12:20pmFOR THOSE ON THE LEFT WHO CALL THIS CHEESY MAY I SUGGEST THEY TAKE A LOOK AT THE CHRIS MATHEWS TINGLE UP THE LEG VIDEO AGAIN……NOW THAT WAS PURE CHEESE. AS FOR ME, I HAVE FOUND IS THAT WHEN INTELLEGENT OR HONEST ARGUEMENTS CANNOT BE FOUND PERSONAL ATTACKS FROM THE LEFT ABOUND.
Report Post »Ellie
Posted on September 1, 2010 at 5:19pmSeams a bit cheesy but no more so then any other.
Is is thin on details… yes but then again they want you to read the book for the details.
Imagine if all campaign funding was limited to monies raised by the sale of a candidate’s actual ideas and plans for what they will do in office and they were required to return all funds if they attempted to govern differently from what they advertised?
Report Post »mrsclark
Posted on September 1, 2010 at 4:46pmThe trailer is fine. I like the Young Guns theme, it is exactly what we need, lose the old guard who has been sitting at those desks for the last 20 years giving us the same old crap. Joe is part of the whole disease in the Republican party so his opinions mean absolutely nothing.
Report Post »tlenker
Posted on September 1, 2010 at 4:19pmHave these three joined Michelle Bachman’s Tea Party Caucus? If not, I don’t think they should be touting Tea Party principles.
Report Post »jbhansen
Posted on September 1, 2010 at 3:09pmI vote cheesy. Not that I disagree with what they’re trying to do — I think it’s great and I hope they can get it done. I do like the RGA video, though. Very compelling.
Report Post »Freelancer
Posted on September 1, 2010 at 2:54pmThe progressives ALWAYS follow the rule book…. Ridicule and marginalize what you can’t handle. Just watching that last video makes me want to puke. The arrogance is overwhelming on the left. The people are too stupid to know what’s good for them so WE will decide for them. Screw what they want, we’ll pass what WE want and the little people will just have to learn to like it – and PAY for it.
Report Post »Freelancer
Posted on September 1, 2010 at 2:45pmAs usual, ridicule and marginalization from the left. They ALWAYS follow the playbook without fail. Just watching that last video highlights the arrogance of the progressives does it not? We are too dumb to know what’s good for us so they have to show us what is and force it down our throats.
Report Post »TomBurpee
Posted on September 1, 2010 at 2:36pmAlthough the ad is catchy I wouldn’t have gone with “Young Guns” seeing as how most of the candidates are.. Over 50? Youth escapes me when looking at man with stark white hair and wrinkles a deep as canyons. Don’t get me wrong, people over 50 have every right to run for office and bring their ideas to the table, but.. The slogan “Young Guns” is a little much. My best suggestion for the RGA is to deep six this attempt, and try something like: “United we stand”. I’d lend them my campaign slogan but, I’d rather not let the cat out of the bag 18 years early.
Report Post »Spinfuel
Posted on September 1, 2010 at 2:21pmI like the commercials, especially The Young Guns. BUT, and this is a big but, if these guys are serious about it and won’t simply go about the business of politics like they are doing now. I want REAL conservative change, real cuts in spending, real guts. I know Paul Ryan is up for it (I pray anyway), but I don’t know a whole lot about the others. But if they are serious, then onward, let’s do it.
SheriS
Posted on September 1, 2010 at 3:37pmI don’t know about McCarthy but do know the other two are very Conservative. As I have followed both their careers. They are young, but Conservatism needs youth in its ranks to draw more young people.
Report Post »tlenker
Posted on September 1, 2010 at 4:21pmGive each a shot. If they turn out to be RINOs then we vote them out and look for new.
Report Post »joshua
Posted on September 1, 2010 at 2:16pmcalling YOURSELF a Young Gun is a bit childish but the Electorate has shown us that they BUY slogans and catchy propaganda…Paul Ryan HAD Hope before and maybe in the future but these young guns need to Fight for the Private Sector more, repeal most of what this Nation was force fed, and Restore Honor…..scarby and the rest of that crew got more exposure on this site than they get viewership on Cable…..Stop giving airtime to Nobody”s, Stop crying about Obama/Pelosi/Reid, and start taking Notes and formulating the Restoration that we need as a Nation….there will be Time to report on the transgressions of this Administration but the Peole already know the Answer….we are waiting for Washington to catch up!!!
Report Post »RoseAnnaDanna
Posted on September 1, 2010 at 2:15pmFinally, I got signed on. Don’t know what the problem was but yea!!!
Report Post »NC
Posted on September 1, 2010 at 2:05pmThe ad is filled with hope w/o addressing a blanket policy of change.
I‘m concerned the liberals have some aces up their sleeves when it comes to November and it’s going to get very muddy.
NC going to have a cup of tea)