Use Amazon, eBay or Pinterest? You Might Be a Romney Voter, According to This Chart
- Posted on July 12, 2012 at 7:40am by
Madeleine Morgenstern
- Print »
- Email »
Do you prefer Pinterest to Tumblr, or Farmville to Angry Birds? What about Bing to Google for your web searching needs? If so, you may be more likely to back Mitt Romney over Barack Obama.
That’s at least according to a new chart from the Washington, D.C.-based Engage, which paired web users’ site preferences with their estimated political engagement levels — and who they’re more likely to vote for in November.
Check out the chart below:
Engage President Patrick Ruffini explained their methodology in a post on their website:
Over the past few months, we’ve crunched countless “Likes” from thousands of users of Trendsetter, our first-of-its-kind platform that ties together polling, social influence data, and consumer preferences. We’ve used it to map the politics of the social web, analyzing the political partisanship of the user bases of various social properties. Using predictive modeling of Facebook likes, we tied political preferences and engagement to one’s choice of social media and this bubble graph is the result.
Here’s a slightly larger version:
Ruffini adds this analysis of some of the results:
Many of the results intuitively make sense. Sites that tend to skew more Republican include those oriented towards commerce and personal finance — like PayPal, eBay, Zillow and LinkedIn (not to mention Amazon, albeit at lower levels of political engagement). Sites that index higher for political engagement include Quora, BuzzFeed, and Wikipedia, which emphasize information and knowledge.
Here’s a simpler breakdown of the main categories:

What do you think of Engage’s chart — does it match your web preferences with your political leaning? Or are you, for example, a Spotify devotee and an avowed Romney supporter? Let us know in the comments.



















Submitting your tip... please wait!
BOsux
Posted on July 13, 2012 at 3:49amThis wasn’t accurate for me. I use some from both sides. Prefer angry birds and spotify, like pinterest, facebook, amazon and google, never EVER Bing. Really a mixed bag.
Report Post »freelancer91
Posted on July 12, 2012 at 10:16pmThe problem with this is that it only works if you put into the scope of facebook users. Lots of people use some of these other sites (Twitter in my case) in lieu of Facebook. And XKCD? Are you serious. I’m a life-long conservative and I absolutely love that webcomic!
Report Post »Constantine Ivanov
Posted on July 12, 2012 at 8:34pmIn my case, everything matches (I dislike Romney incomparably less then I hate the Disaster-in-Chief)
Report Post »blackeyerat
Posted on July 12, 2012 at 4:20pmwhat utter nonsense
Report Post »The0bserver
Posted on July 12, 2012 at 4:10pmBack to the drawing boards, boys. You missed me by a mile.
Report Post »h20sue
Posted on July 12, 2012 at 2:56pmWho the devil writes this stuff?
Report Post »I‘m a Mitt Romney voter and I don’t even do Facebook, Twitter, and if I didn’t need this John Brown computer for work, I’d ditch it! I think the social media is dangerous and I canceled my FB account.
I‘ve been listening to the news and I believe we’re under Government Take Down. They want to know everything about your comings and goings, including whether you do #1 or #2 when you visit the head. Now they want to follow our ventures on our cell phones GPS. Probably been doing this for years! Well, I hope they know that we’re struggling to find work, some of us, who are self employed, and dealing with customers who use “their own terms to pay” not ours. I hope they know that we’re struggling to buy plants for our gardens so we can eat this coming winter. I hope they know we’re driving a delapdated 12 year old car, with over 220,000 miles, and still having to pay personal property tax on it. (yeah, I hope they are watching).Shame on our government, IRS, and Democrats who allowed this to happen. May they all go to Muslim hell as we’re going to leave this world in a bad place if Obama gets re-elected in November! Get ready, it’s coming!
nealb4zodd
Posted on July 12, 2012 at 12:35pmAre you intelligent, educated, well read, visit the blaze, breath and eat food? .. You might be a Romney supporter. duh, – - of course. everyone will be a Romney voter this November.
Report Post »Occupy_The_Blaze_FORWARD2012
Posted on July 12, 2012 at 1:12pmYou cannot be educated, intelligent and well-read AND read the Blaze unless you read it to mock Racists, Hillbilly illiterates and Loopy Rightwingnut Teabuggerers who are gonna be spankin’ sore come Nov. FORWARD, YO!
Report Post »teddlybar
Posted on July 12, 2012 at 10:18pmNo Occupy. Those of us who are intelligent and well-read AND read the Blaze do so because seeing bigoted, narrow minded, prejudicial comments like yours, resting on arrogance and false-superiority, merely serves to validate what we’ve already come to conclude: that YOU’VE decided to allow your conceited contemptuous pomposity to preclude any and all hope of having a meaningful dialogue with you about the serious issues that face this country because you’ve concluded it’s more important to rest your entire being on the false bedrock of truly racist political correctness, hiding within a security blanket of snide remarks, instead of reason and a search for the truth.
Report Post »HorseCrazy
Posted on July 12, 2012 at 11:24amthis gal loves amazon and pinterest. I can’t get enough of either, this is pretty acurate. strange how they come up with this stuff
Report Post »lukerw
Posted on July 12, 2012 at 11:08amBing-o…. got me!
Report Post »Portwine
Posted on July 12, 2012 at 11:01amI disliked statistics in college, but it did teach me a great deal. Polls and charts utilize statistics, and statistics can be, and are, frequently skewed to produce the answer that is desired. Graphs that are often used to make a point start with a collection of statistical data. Polls, charts, and graphs that defy the reality of your life and the lives of your community mean nothing. They are nothing more than a commercial to induce you to accept the information presented.
Report Post »Portwine
Posted on July 12, 2012 at 10:44amI don’t use any of those sites. ixquick is a good research engine. How nothing to do with how I vote.
Report Post »Hrothgar
Posted on July 12, 2012 at 9:35amI use lots of these sites and services, but I sure as Odin‘s raven don’t support Romney or Obama. They’re both grade A tools of each parties establishment. I trust neither.
Report Post »Mizurax
Posted on July 12, 2012 at 9:51amI’m with ya.
Report Post »Gazelem
Posted on July 12, 2012 at 12:26pmAbsolutely don’t trust them! You still HAVE to vote for Romney because Obama will destroy us. Once Romney is in there we have to kick him in the head every day to make sure he and the rest of the DC chuckleheads do what’s right or hit the road.
Report Post »The Knave
Posted on July 12, 2012 at 8:53amof course you support Romney if you shop with Amazon or eBay….you work to have money to make those purchases. They don’t take food stamps for purchases…yet.
Report Post »HorseCrazy
Posted on July 12, 2012 at 11:27amthat post just cracked me up
Report Post »kcares
Posted on July 12, 2012 at 8:45amEtsy is a site for people who want to sell things they make. Why would this be an Obummer voter. They don’t make or want to sell anything.
Report Post »kaydeebeau
Posted on July 12, 2012 at 9:26amPerhaps they are the ones Van Jones is trying to entice (thru communism) to sit around and “do art”
Report Post »WIjoyzie
Posted on July 12, 2012 at 8:31amThis is right on for me. What the heck is spotify and tumbr… never heard of those.
Report Post »BOsux
Posted on July 13, 2012 at 3:47amSpotify is an awesome internet radio/music app. I used to use Pandora before I found spotify. Got it on the 2nd day it as made public here in the states. It’s very addicting and you can look up ANY song that you want to hear, unlike Pandora, which might play you song or a song by the same artists….or maybe songs LIKE the song you want to listen to. Check out spotify and you won’t listen to anything else. Tumblr is good too, but I don’t need any other social media sites. I will stick to facebook and pinterest, especially since they can be merged (sort of).
Report Post »BurntHills
Posted on July 12, 2012 at 8:21amwow, we sure are Romney supporters, except had never heard of pandora and never use the obama-supporter ones except google books online for quick research.
have been using spotify as background music since Glenn turned us on to it.
Report Post »we work, so we do not ‘game’, either.
GhostOfJefferson
Posted on July 12, 2012 at 11:24amYou work, come home, sleep, and work? No recreation then? Gaming is recreation, just like flying models is recreation, just like going for a swim is recreation. I can’t imagine wanting to be a part of a group who only works, sleeps, eats and then works again. Seems like it might get a bit…robotic and routine to me. :)
Report Post »jackact
Posted on July 12, 2012 at 8:04amYes, we actually purchase and read books to expand our knowledge of government and it’s power over us.
Report Post »Then we use this knowledge to keep ‘our boots on the neck’ of failed progressivism, failed politically engineered environmentalism and failed centrally controlled government.
The other side watches ‘The View’, ‘American Idol’, CNN & CNBC.
This accounts for a considerable difference in intelligence and aptitude between a Romney & Obama voter.