Was Taco Bell’s MLK Day Tweet Offensive?
- Posted on January 18, 2012 at 1:08am by
Liz Klimas
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In the early morning hours of the day set to honor Martin Luther King, Jr., Taco Bell released a tweet, which has ruffled some feathers as offensive and exploitive to the legacy King set.
Here’s the tweet:
A writer for Gizmodo was one of the first to take issue with the tweet, stating it was poor form to draw a comparison to King’s speech and intent by comparing it with a taco:
Ponder that, and think about MLK’s dream of racial, economic, and societal equality. Then think about unwrapping a Gordita and stuffing it into your gaping maw, most likely served to you by an underpaid, undereducated employee. The dream is alive!
A note to corporate Twitter stewards: if you want to do some marketing on the back of the civil rights movement, at least do it in a classy way, like McDonalds: “Today we’re remembering a great leader and inspirational man – Martin Luther King Jr.” Simple, honest, and sincere.
Ever since the tweet, those on the Twittersphere have been criticizing the think-outside-the-bun fast food restaurant. Here are a few:
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Squ33
Posted on February 12, 2012 at 12:27pmI think these tweeters are reading into the Taco Bell Tweet a little too much.
Report Post »Squ33
Posted on February 12, 2012 at 12:26pmHave these people considered that they read into things a little too much?
Report Post »DagwoodTudberry
Posted on January 29, 2012 at 7:13amI am from Mexico City and dream of eating tacos several times a week. Nothing offensive about this and anyone who has a problem with it is just a childish crybaby.
Report Post »Bloodline14
Posted on January 24, 2012 at 10:49amThe whole thing seems to be blown out of proportion. I don’t think there was any malicious intent behind the tweet. The whole “underpaid, undereducated employee” is a total crock. If that employee wants a better education and a higher paying job – work for it. It’s not rocket science.
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