While MSNBC Leans, Fox News Moves Forward
- Posted on October 20, 2010 at 6:47pm by
Meredith Jessup
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As we’ve noted (and subsequently mocked), MSNBC recently launched a new re-branding campaign entitled, “Lean forward.” According to the network, the new motto is a statement of how it wants to be considered the place for ideas that will move the country forward. Phil Griffin, the president of MSNBC, recently told the New York Times that this new tagline “defines us and defines our competition,” the implication being that MSNBC’s biggest competitor — the Fox News Channel — is leaning backward.
But in a new twist, Fox is now stepping up the rhetorical battle with its cable news competitors and specifically one-upping MSNBC with new ads that are titled “Move Foward.”
Mediaite helped debut the new Fox television ads Wednesday. “America is not a nation of wallflowers. Americans are not afraid to act, to fight, to do,” the narrator says in one of the new Fox ads. “In this country, we don’t stand still, we don’t lean; we move forward.”
Fox isn’t the only one taking less-than-subtle jabs at the new MSNBC ad campaign:
| The Daily Show With Jon Stewart | Mon – Thurs 11p / 10c | |||
| MSNBC Left Behind | ||||
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Commenting on Fox’s new ad campaign, Mediaite’s Steve krakauer notes, “The subtle reference to MSNBC insures it won’t be seen as a petty attack ad, but the connotation is obvious,” he writes. “Is it easy? Sure. But with Jon Stewart getting in on the joke, it was only a matter of time before Fox News leaned into poking MSNBC.”
What does MSNBC think of Fox’s new ads? An MSNBC spokesman told the New York Times today: “This is exactly what we set out to do: create a national conversation to move the country forward. We’re thrilled Fox News has decided to join us.”
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Comments (96)
oldasdirt
Posted on October 20, 2010 at 8:19pmIf an msnbc falls in the cable news world,and noone is watching,does it make a sound?
Report Post »Sledgehammer
Posted on October 20, 2010 at 8:18pmDoes anyone watch msnbc? How about cnn? With no viewers to speak of, one wonders how they make pay roll! I think with the hemorage of monies, G.E. would cut it’s losses.
Report Post »M31Sailor
Posted on October 20, 2010 at 8:16pmWhy One if by land , two if by sea?
And not One if by sea , two if by land?
Report Post »twain536
Posted on October 20, 2010 at 8:14pmMSNBC isn’t leaning ………..IT’S SINKING
Report Post »oldasdirt
Posted on October 20, 2010 at 8:06pmI think msnbc has confused both of their veiwers with the new re-branding campaign.
Report Post »cabnetdude
Posted on October 20, 2010 at 8:05pmI am pretty sure that MSNBC and thier progressive commie agenda would have you “bend over” and take a good dose of liberalism….Planet of the Apes!
Report Post »Wildblue3
Posted on October 20, 2010 at 8:05pmI think FOX did a great job with that add. I personally think MSNBC’s new motto should be “Bend Over”
Report Post »EP46
Posted on October 20, 2010 at 7:55pmCongratulations Fox !! Americas will MOVE forward, while the progressives LEAN forward due to shackles on their feet.
Report Post »52tucker
Posted on October 20, 2010 at 7:40pmWow, biting on a logo is now considered genius? Setting the bar a little low in your sycophancy here Beckerheads.
Report Post »M31Sailor
Posted on October 20, 2010 at 7:53pmWhen teaching children you have to speak to them on their level.
You are a great example
Report Post »Rogue
Posted on October 20, 2010 at 8:04pmoh ouch.. you got us.. I think.
Report Post »M31Sailor
Posted on October 20, 2010 at 8:19pmRogue
Depends on if you are in Becks camp or Tucker’s camp
Report Post »338lapua
Posted on October 20, 2010 at 9:25pmA new Troll!!!! Can’t wait for more of your lashing out and really putting all of us in our proper place….
Report Post »Iamtheoracle
Posted on October 20, 2010 at 7:36pmSo 24 people will see the slogan “ Lean Forward” and fall on your face. No one watches that station. Fox News DO NOT SLACK OFF
Report Post »Sweet Sister
Posted on October 20, 2010 at 7:34pmI don’t care who you are-that was funny!
Report Post »(shamlessly quoting Larry the Cable Guy)
roberja
Posted on October 20, 2010 at 7:32pmThe way to get somewhere fast is not to lean. But that’s ok, this network is going nowhere quickly.
Report Post »Star Spangled
Posted on October 20, 2010 at 7:31pmHahahaha !! Way to go FOX !!! Love it .
Report Post »BlackCrow
Posted on October 20, 2010 at 7:26pmMSwho?
Report Post »untameable-kate
Posted on October 20, 2010 at 7:36pmPMSNBC I think it is like Midol or something
Report Post »Sako 338
Posted on October 20, 2010 at 7:25pm“Lean Forward, fall flat on your face”
Report Post »BRAVEHEART
Posted on October 20, 2010 at 7:21pmLeaning forward when stsnding on the edge of a cliff could be hazardous to your health. Since Msnbc doesn’t really stand for something right they seem to fall for everything left!
Report Post »cruisemates
Posted on October 20, 2010 at 7:18pmBTW: I want to say kudos to The Blaze as well. During the 2008 election the Fox (and Fox-related web sites) were horrible. That comment systems never worked. The left was ALL OVER US when it came to web technology. I could NEVER get a comment up on Fox.com, it always lost my password or pages timed out.
We need to be SUPER-READY for 2012. When is this site going to get Forums? If you are afraid you don’t want them I will volunteer to be a moderator (to keep spam out).
The Blaze is a great site, but you need a way for us to start our own topics instead of just commenting on yours.
As I have said, I already freelance for FoxBiz (that is a cruise travel column and has nothing to do with me being here), but I am ready to move into the political area as well. I am a web development “pro” (I have been a professional board moderator since 1995).
Let’s Move Forward with GREAT WEB INTERFACES for conservatives for the 2012 elections!!! (because 2008 was a disaster for us conservatives, I distinctly recall).
Right now one of the better open comment conservative web sites is freerepublic.com and that interface is right out of 1994. Come on conservatives, want to put your money someplace? Put it into dominating the Internet in 2012!!!
Report Post »Lesterp
Posted on October 20, 2010 at 7:46pmGreat idea !
Report Post »GEW
Posted on October 20, 2010 at 8:22pmGreat idea. And we best get on it. It may be the last couple of years for freedom of speech on the net.
Report Post »Contrarianthinker
Posted on October 20, 2010 at 10:27pmI have also volunteered weeks ago. Not even a thank you. I’m afraid that the Editors have already become protective about their TOTAL control. They allow progressive people like Dangles here even after mulitple request for removal.
BTW, all of your suggestion are sound ones and should be implemented.
Report Post »starman70
Posted on October 20, 2010 at 7:17pmFox News, fair and balanced! MSNBC, NBC, CBS, ABC, don’t lean forward, they lean left. They can’t fall on their faces, they can only hurt their left shoulders when they fall.
Report Post »DoctorRon
Posted on October 20, 2010 at 7:07pmMSNBC’s new slogan should be “Lean Left.”
Report Post »Awakenow
Posted on October 20, 2010 at 7:04pmA more accurate MSNBC slogan “Lean Left”, but be careful not to fall over and be a Humpty Dumpty or was it Ed Schultz?
Report Post »cruisemates
Posted on October 20, 2010 at 6:58pmI saw the new slogam – MOVE forward, and I love it. I was concerned MSNBC might have some momentum with a new ad campaign, but the fact that FOW can come up with a better slogan MOVE forward (more active, more meaningful) shows how much smarter they are. I love it.
Also – see, John Stewart is NOT a liberal slut, he actually does get the fact that we do “get it.” and how cluless MSNBC can be in getting the point.
Report Post »Steve Smith
Posted on October 20, 2010 at 6:58pm“Lean Forward”
Report Post »Because “Bend Over” just wouldn’t be politically correct.
Taquoshi
Posted on October 20, 2010 at 9:55pmLove it. We do want to be PC here, right?
Report Post »ncd22124
Posted on October 20, 2010 at 10:46pmThe difference between “Lean Forward” and “Bend Over” is just a few degrees.
Report Post »cheezwhiz
Posted on October 20, 2010 at 6:57pmWhile MSNBC leaNs,
Report Post »Fox News leaDs
norway1516
Posted on October 20, 2010 at 7:23pmI like that lol
Report Post »moonlight on the bay
Posted on October 20, 2010 at 7:34pmOoooh, Fox should be ashamed for not thinking of THAT ONE first! They may be calling you to ask permission to use it!
Report Post »Mirimichi
Posted on October 20, 2010 at 10:38pmCheezwhiz, I like that. If you don‘t mind I’m going to post that on FB page.
Report Post »cheezwhiz
Posted on October 21, 2010 at 2:45amMirimichi
Report Post »me no mind at all
pajamash
Posted on October 20, 2010 at 6:56pmNice volley back at them Fox! Wow! John Stewart taking a jab at the left……is hell freezing over?
Report Post »untameable-kate
Posted on October 20, 2010 at 7:31pmI think Jon Stewart is a hoot! Sometimes he is so hard left I can‘t watch him but on days I’m not feeling too thin skinned I really do enjoy his show. ‘Lean forward’ what a bunch of dorks.
Report Post »PeachyinGA
Posted on October 20, 2010 at 7:46pmNaw, Since Obama is coming on his Daily Show on October 27th, he is just trying to claim he is ‘fair and balanced’ in advance. As though a slightly jabbing joke at MSNBC equals pandering to the president.
Report Post »Contrarianthinker
Posted on October 20, 2010 at 10:22pmThank you Jon Stewart. I bet they love you at MSNBC. He had ne laughing more from this than any other skit I’ve seen him do.
Report Post »Darth_Soros
Posted on October 20, 2010 at 6:56pmI approve of MSNBC’s new slogan.
Lean forward, America. It won’t hurt much.
Report Post »wingedwolf
Posted on October 20, 2010 at 7:04pmhahahahahahaha! That was right on time.
Report Post »mizflame98
Posted on October 20, 2010 at 7:07pmMSNBC leans forward and falls on their face.
Report Post »snowleopard3200
Posted on October 20, 2010 at 7:15pmMSNBC – Lean forward…movement from a standing position to a forward direction without movement of the feet and legs. By depending on the law of gravity and momentum, eventually contact with the ground is made face first and usually with a loud THUD!!!
FOX – Move forward…the art of moving the feet in the direction you are facing and heading onward to a destination you are seeking or just moving in that direction for the fun of it.
Note the differences.
http://www.artinphoenix.com/gallery/grimm (mix art)
Report Post »John 1776
Posted on October 20, 2010 at 7:17pmWell, one thing is for sure, MSNBC does lean…. Just not forward, or backward, or to the right…..
5
Posted on October 20, 2010 at 7:57pmPMSMBC, Lean Forward & Bend Over.
Fox News, Get out of My way. I’m looking for the truth.
Report Post »“THE TRUTH SHALL SET YOU FREE.”
cabnetdude
Posted on October 20, 2010 at 8:02pmI am convinced that the progressive commies just want you to “bend over ”and kiss America goodbye!
Report Post »BreeZee
Posted on October 20, 2010 at 8:11pminstead of lean it shoild be bend over if the left keeps it up,
Report Post »Ga. Tea Party
Posted on October 20, 2010 at 9:13pmWhen I first heard this“ lean forward” I thought it was some kind of **** joke.I’am not kidding. Sorry if you don’t like my comment.
Report Post »Eddies_Grandma
Posted on October 20, 2010 at 9:47pm@ Ga. Tea Party—-LOL. They also suffer from leg tingles, which prevent them from moving foward.
Report Post »chazman
Posted on October 20, 2010 at 10:52pmYuk … screw my pooch will ya? Sick ‘em, boy!!!
Report Post »bbquizzle
Posted on October 20, 2010 at 11:52pmLean forward so much your head goes up your ass.
Report Post »Anarcho Capitalist
Posted on October 21, 2010 at 12:31amI don’t have tv so i have to ask… is this true? Is this the best they could think of with all the cash and people on hand. I being more right wing the fox could ever hope for would out of pity came up with a bettor slogan then this.
Report Post »truthandlogic
Posted on October 21, 2010 at 3:10amROFL!!! Darth Soros you would want them to “stick it” to the working man.
Report Post »catllers
Posted on October 22, 2010 at 2:05amyes, It will only hurt for a while. What were they thinking with that slogan? or were they?
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