Business

You Can Now Get Your Gay and Lesbian Greeting Cards at Target

Gay marriage may not be legal in all 50 states, but retail giant Target is now making it easier to express your support for the issue with its new line of gay and lesbian greeting cards.

The cards hit store shelves nationwide in June and include covers such as “Mr. & Mr.“ and ”Two very special women, one very special love.”

Target Now Selling Gay and Lesbian Greeting Cards

Two of the greeting cards featured at target. (Photo: Minneapolis Star Tribune)

“Target is focused on diversity and inclusivity,” Target spokesperson Molly Snyder told the Minneapolis Star Tribune. A spokesperson for Carlton Cards, the division of American Greetings that makes the cards, added that Target and Carlton teamed up to make “wedding cards relevant for everyone.”

The greeting card decision follows a controversy two years ago where Target was berated by the gay community for donating $150,000 to MN Forward, a group that was supporting Tom Emmer’s gubernatorial bid in Minnesota. Emmer was criticized for not supporting gay rights. Since then, however, Target has taken decidedly pro-gay actions. For example, the company recently sold gay pride t-shirts on its website and donated a portion of the proceeds to a gay rights group.

“What Target and other marketers have figured out is it’s not a zero-sum game,” Witeck Communications CEO Bob Witeck told the Star Tribune. “The rewards of marketing to gay households are greater than the perceived risks.” Witeck even quantifies it: he says the purchasing power of the LGBT (lesbian, gay, bisexual, transgender) community is $790 billion, or about $49,000 per adult.

The greeting card issue is especially relevant as Minnesota residents vote this November on a constitutional amendment defining marriage as between one man and one woman.

Comments (141)

  • DrunkGOP_Hack
    Posted on July 17, 2012 at 9:14am

    What is TARGET!
    I never shopped there anyways.

    When you suck as a business you pander to the lowest common denominator.

    Report Post » DrunkGOP_Hack  
  • TROLLMONGER
    Posted on July 17, 2012 at 9:11am

    Good for you Target! Face it Beckbots! You are old, irrelevant, and will soon become obsolete. Younger, smarter, and more evolved people are taking over. You no longer matter…LOL!

    Report Post » TROLLMONGER  
    • thirdcoastpatriot
      Posted on July 17, 2012 at 9:47am

      A species cannot evolve if it cannot reproduce, so when you abort, use contraception, or sodomize, you’re not advancing your species. So, I am really not worried about how smart you are now, you will have no offspring to advance your genius.

      Report Post » thirdcoastpatriot  
    • DrunkGOP_Hack
      Posted on July 17, 2012 at 9:56am

      …and you are the elite of stupidity!

      Report Post » DrunkGOP_Hack  
    • johnjamison
      Posted on July 17, 2012 at 10:05am

      Obviously it your group that is becoming obsolete you can do anything for yourself accept vote fopr government hand out while you live at home till your parent die and leave you a home. You stay on your parents healthcare til you’re damn near 30. Can’t grow your own foods,repair your own vehicles,fix your own roof you’ve evolved into an emorphious blob of a parasite that is totally depended on ours to supports you…….here‘s clue diumba55 it’s call de-evolution when you become dependent on others to substain you.

      Report Post »  
    • GiveUsJustice
      Posted on July 17, 2012 at 10:44am

      And how do you evolve when you can’t reproduce? Is the man going to have a baby? Is the woman going to fertilize her partner?

      We both know that’s not going to happen. For that to happen, you will NEED the other sex, and by doing that, you admit to not only yourself, but to others that you can’t evolve anything.

      But to go even further, you are one that is promoting yourself and your lifestyle on here and pushing it forward. This could only mean that you believe man and man and woman and woman should be the end game for everyone by calling everyone else “obsolete”. Lets see how obsolete you are by never accept a man’s sperm to reproduce and never accepting that a woman has to have your child for you and your partner.

      Wow. “Smarter”???

      Report Post » GiveUsJustice  
    • sawbuck
      Posted on July 17, 2012 at 11:07am

      ‘You are old, irrelevant, and will soon become obsolete.
      Younger, smarter, and more evolved people are taking over.’
      _________________________________

      What a delusion ..! Taking over…??

      LOL …..Time to wake up TROLL..

      Did you see your two YOUNG PUNK BUDDIES…
      TRYING TO ‘TAKE OVER’

      They were slipping on their OWN crap …Running like the
      little cowards you ALL are ….from A..” 71 year old” …LOL…

      You typical BARRYUM SUPPOSITORIES
      Are all the same …lowlifes and cowards.

      Report Post » sawbuck  
    • CapitalismWorks
      Posted on July 17, 2012 at 12:29pm

      “younger, smarter, and more evolved people are taking over”?

      Right – that’s what so-called 99 percenters thought too.

      Report Post » CapitalismWorks  
    • 4truth2all
      Posted on July 17, 2012 at 5:11pm

      Yo Monger:

      What is LOL is you!

      Report Post »  
    • DrMatrix
      Posted on July 19, 2012 at 10:43pm

      @THIRDCOASTPATRIOT “So, I am really not worried about how smart you are now, you will have no offspring to advance your genius.” We don’t have to reproduce (although we could), as long as you do. We are your children.

      Report Post »  
  • SquidVetOhio
    Posted on July 17, 2012 at 9:05am

    Nothing says Merry Christmas like a card with Jane Lynch on the front with her lesbian lover. Will there be Gay and Lesbian Ramadan cards? Curious……

    Report Post » SquidVetOhio  
  • blanco5
    Posted on July 17, 2012 at 9:05am

    I think they should sell these cards in iran—ooops,there are no gays in iran.

    Report Post »  
    • TROLLMONGER
      Posted on July 17, 2012 at 9:12am

      IF the right wing christians had their way there wouldnt be any gays in this country either. Its a good thing all religion is becoming obsolete. Time for the primitives to decline…LOL!

      Report Post » TROLLMONGER  
    • blanco5
      Posted on July 17, 2012 at 9:21am

      Why don’t YOU move to iran?

      Report Post »  
    • Gorp
      Posted on July 17, 2012 at 9:56am

      Obsolete? Yes! As is our 47 year marriage and going strong.

      Report Post » Gorp  
    • adeleeeee
      Posted on July 17, 2012 at 9:57am

      @trollmonger

      I don’t get it… why are you only specifically target on christian? Just because we say this is not a right thing to do and homosexual is not natural?

      Under nazi and iron curtain and Muslim, more homosexual dies. You’re not helping here.

      Report Post » adeleeeee  
    • barber2
      Posted on July 17, 2012 at 10:07am

      ADEL: Don’t worry about Troll. He obviously has “ issues ” with Christianity and adults. Maybe he was abused as a child so his teen years are proving difficult for him. He, obviously, has a great need for attention. Classic ” Attention Deficit Disorder.” LOL as he would say….

      Report Post »  
    • PutMoreOnMyPlate
      Posted on July 18, 2012 at 8:34pm

      @Adel

      On the contrary, being homosexual is perfectly natural as is Trollmonger’s apparent and open hatred for God. What is unnatural is being Christian and overcoming our animal natures and accepting God’s divine nature. So trollmonger is perfectly acting in their natural state by blasting and condemning. Christians such as I are criticized because we go against the “natural” and say there is NO excuse for not following God’s law not even “born that way” or “animals do it.” We set our standard for behavior to God‘s standard and only Christ meets that’s standard.
      Don’t get me wrong when I say that Trollmonger is “right” for being natural. There is nothing “right” in condemning anyone regardless of how they act, believe or say.

      Report Post » PutMoreOnMyPlate  
  • SquidVetOhio
    Posted on July 17, 2012 at 9:04am

    We use to spend $3,000 to $5,000 at Target easily and we have stopped shopping there as of last year. They started with the Happy Holidays nonsense and then got involved with some military – hostile orginizations. And I don’t stop buying at places over every disagreement but, when you want to keep throwing it in my face I’ll spend my money elsewhere.

    They think the reward of pandering to homosexuals is greater than the risk? We’ll see……

    Report Post » SquidVetOhio  
  • carbonated
    Posted on July 17, 2012 at 9:03am

    “You Can Now Get Your Gay and Lesbian Greeting Cards at Target”… Not if I don’t shop there.

    Report Post »  
  • Mooresville Indiana Pastor
    Posted on July 17, 2012 at 9:01am

    “Do you not know that the unrighteous will not inherit the kingdom of God? Do not be deceived. Neither fornicators, nor idolaters, nor adulterers, nor homosexuals, nor sodomites,nor thieves, nor covetous, nor drunkards, nor revilers, nor extortioners will inherit the kingdom of God.” – I Corinthians 6:9, 10 (NKJV)

    I pray that people will reject deception, repent, and know the forgiveness found through Jesus Christ.

    Report Post » Mooresville Indiana Pastor  
    • Lloyd Drako
      Posted on July 17, 2012 at 9:23am

      “Revilers?” That’s maybe 3/4 of the folks who comment here.

      Report Post » Lloyd Drako  
    • InVinoVeritas
      Posted on July 17, 2012 at 10:15am

      You are 100% correct. Satan is the father of all lies. He has cleverly deceived millions of people, even with the name “gay” replacing homosexual.

      But you left out the most important part of the scripture: “And that is what some of you were. But you were washed, you were sanctified, you were justified in the name of the Lord Jesus Christ and by the Spirit of our God.” 1 Corinthians 6:11

      To be clear, the Bible says that if you are an unrepentant thief, fornicator, adulterer, or homosexual then you are on the highway to hell. The good news is that God allows U turns (Acts 2:38)

      Report Post » InVinoVeritas  
    • YtownSports
      Posted on July 17, 2012 at 2:06pm

      That passage came from the old testament. Is there a place in the new testament on which Christianity is based where Jesus specifically condemns non-heterosexuals? You can‘t hold onto convenient passages of the old testament while preaching Jesus’ teachings.

      Report Post » YtownSports  
    • PutMoreOnMyPlate
      Posted on July 18, 2012 at 8:38pm

      @Ytown,

      You’re kidding right? Those are New Testament Scriptures.

      Report Post » PutMoreOnMyPlate  
  • USPATRIOT101
    Posted on July 17, 2012 at 8:59am

    Its not about equal rights, its about shoving an agenda down my neck. The LBGT movement has spoken out and are behind a pro palastinian movement.

    Report Post » USPATRIOT101  
    • TROLLMONGER
      Posted on July 17, 2012 at 9:16am

      Kind of like how the religeous nuts shove their agenda down my neck everytime I see their cult artifacts on billboards and advertised in other stores. Typical hypocrite.

      Report Post » TROLLMONGER  
  • RightThinking1
    Posted on July 17, 2012 at 8:56am

    “You Can Now Get Your Gay and Lesbian Greeting Cards at Target.”
    Or…, I can continue to avoid the place.
    Locally, at least, Target banned Salvation Army bell-ringers last year. That did it for me.

    Report Post »  
    • Lambo
      Posted on July 17, 2012 at 10:14pm

      So Target didn’t just ban the Salvation Army and other charities… It banned solicitors all together. I work for Target and we ask people to leave that are pan handling or putting fliers on cars. That is all. It has nothing to do with the Salvation Army.

      Report Post »  
  • rafa2design
    Posted on July 17, 2012 at 8:50am

    They (gays) are less than 2% of the population. What kind of business move is risking you losing customers by catering to just that small percentage? They’ve lost me and I wonder how many others due to this.

    Report Post » rafa2design  
    • bpodlesnik
      Posted on July 17, 2012 at 9:00am

      Did you read the part in the article where it said the LGBT is a $790 billion dollar community? And can I ask why you are no longer going to shop there? Is it because of your hatred towards homosexuals? Are you mad that they are going to sell a couple of cards to someone who is different then you?

      Report Post » bpodlesnik  
    • SquidVetOhio
      Posted on July 17, 2012 at 9:08am

      $790 billion? So 2-3% of population produce nearly a TRILLION dollars? Yea right…….

      Well at least we know that it’s the gays that Obama wants to tax so badly! smh….

      Report Post » SquidVetOhio  
    • DrunkGOP_Hack
      Posted on July 17, 2012 at 9:12am

      BPODLESNIK – your devotion to your ilk doesn’t make us homophobic. Perhaps we like you don‘t like being forced to believe in that which we don’t believe in.

      The GLT community has FORCED the lifestyle on everyone regardless of what we like and believe.

      YET we are chastised for our freedom of OUR expression, and OUR religion. Last time I woke up, this was STILL AMERICA, not GAYTARDIA.

      Report Post » DrunkGOP_Hack  
    • rafa2design
      Posted on July 17, 2012 at 11:12am

      A short history lesson. It may be comparing apples to oranges, but still a good anology. Before Steve Jobs, Apple had a less than 2% market share in selling computers. They weren’t making much of a profit and at the time their competitors, Dell and HP were spinning circles around them. In fact they almost lost their standing in the stock market. I remember when APPL stock was less than $2 and declining and there was talk that there may not be much of a future. It wasn’t until Steve Jobs took over and the ipod and iphone took in a very significant percentage of mp3 player and then later smartphone sales. 2% doesn’t add up in the business world. In fact, if you have followed the company as I have for the past 16 yrs, a lot of people fail to see than Apple today still has a very small percent of computer sales. It’s increased to 9% in recent years (mostly laptop/macbook sales.) The company is depending on iphone sales to continue. They have a 23% market of users. That 23% is what investors are looking at. So explain to me how it’s that less than 2% is bringing in nearly a trillion dollars? That sort of math is exactly how the people in Washington think.

      Report Post » rafa2design  
    • bpodlesnik
      Posted on July 17, 2012 at 6:00pm

      @Drunk

      The problem with your assumption, is that Target is not forcing it upon us. Let me put this out there that I am completely against gay marriage, but this has nothing to do with marriage. They are selling cards to a small group of people, what’s wrong with that? Would you be just as mad if they sold a card directed at the Hispanic community? Cards are meant to appeal to a certain crowd. No one is forcing you to buy the card, no one is even forcing you to look at it. And if you really want to boycott Target just because of their business decision that doesnt stay in line with everything you believe, that’s fine.

      Report Post » bpodlesnik  
  • progressiveslayer
    Posted on July 17, 2012 at 8:43am

    Gays are 2-3% of the population a small crack in the scheme of things and it’s curious why target would pander to such a small group of deviants,maybe the board is full of gays, lesbians and trannys.

    Report Post » progressiveslayer  
    • johnjamison
      Posted on July 17, 2012 at 9:03am

      They pander to gays to appease the leftist in general. Conservatives need to start they own businesses and shop at only other conservative businesses.

      Report Post »  
    • TROLLMONGER
      Posted on July 17, 2012 at 9:18am

      Typical christian hate speech.

      Report Post » TROLLMONGER  
    • Verceofreason
      Posted on July 17, 2012 at 12:00pm

      THey have the highest income level and spend on things y‘all can’t afford -
      expensive vacations, cars, booze.

      Report Post » Verceofreason  
    • Gonzo
      Posted on July 17, 2012 at 12:13pm

      Oh yes Verce, you gay people are superior in every way. We should all be as gay as you and Trollmonger.

      Report Post » Gonzo  
    • 4truth2all
      Posted on July 17, 2012 at 7:55pm

      Yo Monger:

      “Typical christian hate speech” … say you
      you are correct … we hate wickedness, evil and sin … we hate it in the world and in our own lives, and we want it gone, not accepted and glorified. What we want we will have, though at the moment it may not seem so. What God loves you hate, and what God hates you love … NAL … that means ———–> not any laughs …. he laughs until he dies and then he cries, and then he cries.

      Report Post »  
  • SamIamTwo
    Posted on July 17, 2012 at 8:36am

    Wonder if wally world is doing the same or waiting for the target shoppers to come over to wally world…

    PS: Everything is made in China and or any other low wage nation. It’s almost over folks, just read the label on the products you purchase.

    Report Post » SamIamTwo  
  • newcleardays
    Posted on July 17, 2012 at 8:31am

    Target, is this about a dollar or an agenda? Perhaps both. Are you just spineless or a participant? You are making your position clear.

    Report Post »  
  • Big Media Bias
    Posted on July 17, 2012 at 8:30am

    General Mills, based in Minnesota, has also involved itself in homosexual marriage. Executives have decided to financially fight against the Minnesota Marriage Constitutional Amendment (one man, one woman). Liberals scream their mouths off against SuperPACs, where businesses can spend money on political issues… yet they love how Target and General Mills spend money on THEIR political issue. It’s absurd to hear these incompetent Executives claim homosexuals are so more advanced in education, creativity, marketing, sales and manufacturing, that an amendment banning same sex marriage prevents homosexuals from applying and moving to Minnesota for employment. Idiots! Watch their business models, they are failing in many areas already.

    Report Post »  
  • toiletclogga
    Posted on July 17, 2012 at 8:29am

    Glad to hear I now have something to send to my straight friends as a joke. Sort of like the Kwanzaa card, or the Cinco de Mayo card.

    Report Post »  
  • RightUnite
    Posted on July 17, 2012 at 8:23am

    Well, looks like I’ll be saving me some more bucks…. Every time I go in there for one product, I come out with a cart full….. That will be ending.

    Report Post »  
  • RamonPreston
    Posted on July 17, 2012 at 8:23am

    They must think more people are gay than straight. They will loose a lot of money pandering to the minority. Spell “Target” in 4 letters. B-A-R-F My reaction in 3 letters: B-Y-E

    Report Post » RamonPreston  
    • bpodlesnik
      Posted on July 17, 2012 at 8:49am

      Why?

      Report Post » bpodlesnik  
    • battles
      Posted on July 17, 2012 at 9:07am

      Why? Because there are still moral people in the U.S. who become righteously indigent at this perverted behavior. I have stopped shopping at Home Depot and other businesses because I have read that they give donations to sexual pervert causes.

      Report Post » battles  
    • TROLLMONGER
      Posted on July 17, 2012 at 9:19am

      They dont need your business. Plenty more intelligent people will take your place as shoppers. BYEBYE…LOL!

      Report Post » TROLLMONGER  
    • kaydeebeau
      Posted on July 17, 2012 at 12:25pm

      Ask JCPenney how well it worked out for them to pander to the 2-3%….

      Report Post » kaydeebeau  
  • jmcclena
    Posted on July 17, 2012 at 8:22am

    Way to go Target! The bigots clinging to their misunderstanding of the bible will soon be drowned out by sanity, relegated to the same dark corners of society with the racists and antisemites and the like. They are on the wrong side of history.

    Report Post »  
    • toiletclogga
      Posted on July 17, 2012 at 8:35am

      So says the person who believes they are on the right side of everything. Typical liberal speak. If you aren’t for it, your a racist/homophone/anti-semite, etc. etc. etc.

      Report Post »  
    • incognito.groucho
      Posted on July 17, 2012 at 8:54am

      People, you need to listen to know-it-all JMCCLENA. He knows that people are too stupid to understand that the Bible actually advocates homosexuality and he also knows that those who disagree with it are insane racist bigots who are on the wrong side of history because it is JMCCLENA who determines the right and wrong side of history . JMCCLENA knows this as fact and how does he know it as fact? Because if JMCCLENA says so then it is a fact!

      Report Post » incognito.groucho  
    • SquidVetOhio
      Posted on July 17, 2012 at 9:00am

      Misunderstanding of the Bible? Exaclty what misunderstanding would that be? I could lay on you a mountain of scriptures both New Testament and Old Testament that condemns homosexuality. They are so plain that a child could understand them. So, if you would like to get schooled on the subject, I would be happy to educate you.

      Report Post » SquidVetOhio  
    • Tractorboy
      Posted on July 17, 2012 at 9:47am

      @squidvetohio, I wouldn’t waste any heartbeats trying to educate this guy on anything. God Bless Brother.

      Report Post » Tractorboy  
    • Balpit
      Posted on July 17, 2012 at 3:58pm

      @ SquidVetOhio

      Don’t waste your time. If you cast pearls before swine, they’ll trample them under their feet, then rend you.

      Report Post »  
  • dannyo
    Posted on July 17, 2012 at 8:21am

    later target…

    Report Post »  
  • Diane TX
    Posted on July 17, 2012 at 8:20am

    Somehow, I don’t think that being a homosexual is an important issue in the over-world view.

    Report Post »  
    • RamonPreston
      Posted on July 17, 2012 at 8:48am

      You’re right…you don’t think. In this “over-world” women are killed for adulterty and burned for going into a bar. And you think they would condone homosexuality. I doubt it.

      Report Post » RamonPreston  
    • battles
      Posted on July 17, 2012 at 9:16am

      ‘Somehow, I don’t think…’ Would you care to tell us what your sexual orientation is?

      Report Post » battles  
  • goodolddays
    Posted on July 17, 2012 at 8:18am

    won’t see me there either , too bad did like the store & workers

    Report Post »  
  • lgccac
    Posted on July 17, 2012 at 8:14am

    Scratch Target off the list.

    Report Post »  
    • bpodlesnik
      Posted on July 17, 2012 at 8:57am

      So because they are selling a couple cards to the gay or lesbian crowd, you are going to not shop at the store? Are you that ignorant? There is no mention that Target is supporting gay marriage, yet you have the ignorance to say you won’t be shopping there. All because Target is trying to sell a couple cards to a different set of people. What is wrong with their business trying to do what a business like theirs is supposed to do?

      Report Post » bpodlesnik  
    • SquidVetOhio
      Posted on July 17, 2012 at 9:14am

      @BPODLSNIK

      You appear to be the ignorant one. Apparently you are unaware of all the bigoted, anti-christian events in Target’s recent history. Did you start following the news? They were just in the news for selling gay pride T-shirts, they specifically tell their employess to not say Merry Christmas, they donate to anti-military organizations. Just to name a few. Get a clue pal.

      Report Post » SquidVetOhio  
    • Mr. Oshawott
      Posted on July 17, 2012 at 9:20am

      Well, as long as my rights aren’t being infringed by these homosexual greeting cards (and I‘m pretty sure that they AREN’T being harmed by them in any sort), then I have no problem with Target following through with this idea.

      Mr. Oshawott  
    • SquidVetOhio
      Posted on July 17, 2012 at 9:36am

      It’s got nothing to do with our rights. They can sell whatever they want. We have to RIGHT to shop elsewhere. So, I’m glad you have no principles. I guess that will make shopping easier for you.

      Report Post » SquidVetOhio  
    • Verceofreason
      Posted on July 17, 2012 at 11:59am

      Most gays did long ago.
      This whole idea seems pointless.

      Report Post » Verceofreason  
  • dublinthewagons
    Posted on July 17, 2012 at 8:11am

    Do they have baby shower cards for gays? Lol

    Report Post »  
  • dublinthewagons
    Posted on July 17, 2012 at 8:09am

    Never shopped at the french owned Co. No need in starting now.

    Report Post »  
  • tommyg524
    Posted on July 17, 2012 at 8:04am

    bye bye target.

    Report Post »  
    • TROLLMONGER
      Posted on July 17, 2012 at 9:14am

      Actually hello to thousands if not millions more intelligent and evolved people. Good bye to the primitive religious people. They dont need you..LOL!

      Report Post » TROLLMONGER  
    • barber2
      Posted on July 17, 2012 at 9:37am

      TROLL: Share your high five for “ evolved” capitalism. Don’t share your juvenile need to taunt and to gain attention. Maybe mommy didn’t hold you enough as a baby. Sad for all of us. Have a nice day shopping, dude. Maybe stock up on some Labor Day cards….

      Report Post »  

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