Don’t forget that social media is a very specialized type of advertising aimed primarily at those under 30, although a lot of us over 30 use Facebook. However, social networking marketers know who they are talking to. I wrote an article recently on the use of the internet in this election’s ad campaigns and Obama’s campaign used social media at 12 times the rate of Romney’s. This would be a real problem for the Romney campaign if he was depending on the college-age vote–but he isn’t. My personal prediction is that the youngsters simply aren’t going to turn out in force this time because Obama lost that impetus from 2008 some time ago. I have a daughter who is 25 and works for a college, and she and her age group are incredibly tepid this time around. The five-to-one advertising margin would be brutal for Romney if the groups being targeted were going to show up at the polls, but my personal feeling is that they will not.