Nabisco promotes Oreos innovations, strengthening brand

Pat Gray and Stu Burguiere rave about Oreos' incredible penchant for innovation that keeps customers coming back for more. The two remark that when searching for a cookie in the cookie aisle, Oreos aren't their first choice; however, the Oreo brand is putting forth considerable effort to increase their market share. Pat explains Nabisco has prioritized innovation in expanding the Oreo varieties they produce. Then Jeff Fisher reminds the guys that he used to work for Nabisco, which maybe wasn't the best hire on their part.

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