Skittles is under fire for this odd way of honoring Gay Pride Month

Skittles released packages of all-white candies this month in a move the company said was intended to recognize LGBTQ pride.

The candy brand is dealing with some bad PR thanks to white Skittles, which have puzzled some customers and angered others. Considering that the famous Skittles tagline is “taste the rainbow,” the candy already seemed perfectly suited for celebrating Pride Month, which is recognized in June.

On Friday’s “The Glenn Beck Radio Program,” Glenn Beck, Pat Gray and Stu Burguiere tried to figure out what Skittles was thinking when the company introduced white candies.

“I would like to remind everybody that it’s a stupid candy you eat,” Glenn said, noting that one bad PR decision from a candy company isn't something to be outraged about.

Stu contrasted it to the Pepsi ad featuring Kendall Jenner, an awkward PR misfire that sparked outrage for showing Black Lives Matter protesters and cops getting along thanks to the drink and seemed to be trivializing police shootings. While the Pepsi ad was a bad decision as well, at least the train of thought behind the ad was easier to follow, Stu noted.

According to a Skittles spokeswoman, the white candies were created “in order for Pride’s rainbow to take center stage.” The idea was to give a center stage to the LGBT rainbow as the only rainbow around this month.

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