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Romney's key to Ohio: Jay Leno?

A new poll shows likely voters in Ohio split dead even between Mitt Romney and President Obama with each candidate holding 49 percent.

It's a swing state, one of which many say Romney needs to win the election. Maybe he should try going on the Tonight Show.

From the New York Times:

Appearing with Mr. Leno (where he lifted “The Tonight Show” audience average by almost 50 percent), the president gained another advantage, according to a producer of one rival late-night show. “Jay is Ohio,” the producer said, asking not to be identified discussing a competitor’s strengths.

Mr. Leno has always projected a more mid-American appeal than most other late-night hosts, a conclusion borne out by some numbers. Mr. Leno averages a 3 rating in Cleveland, but only a 2.1 in New York.

Romney did appear on the show once. Way back in March.

One last thing…
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