Chelsea Clinton angry over billboard saying 'it's OK to throw rocks at girls.' But there's one problem.

There was a bit of a stir in downtown Asheville, N.C., over the weekend — and it all stemmed from a billboard that declares, "Sometimes it's OK to throw rocks at girls."

About 15 demonstrators picketed with signs on Sunday, WLOS-TV reported.

Image source: WLOS-TV video screen cap

Even Chelsea Clinton got in on the act, albeit via Twitter:

Well, as is often the case in circumstances like these, there's a bit more to this story.

See, the billboard is from Spicer-Greene Jewelers. And surrounding the apparently antagonistic message on the billboard are gemstones.

Image source: WLOS-TV video screen cap

"Jewelry is meant to be given in love, and that's how we meant it," Eva-Michelle Spicer, co-owner of the jeweler, told WLOS. "We meant it like, 'When you love someone, you should shower them with gifts.' "

Image source: WLOS-TV video screen cap

Spicer said in a previous WLOS story that the billboard made use of a "nostalgic" phrase taught to children, but that "it's not OK to throw rocks at girls, it's not OK to throw rocks at anyone. ... It saddens me that it was taken that way, because it certainly wasn't intended."

What's more, the station said Spicer is a member of Women for Women, a western North Carolina outfit that aims to "improve the lives of women and girls through women’s collective giving."

And the store apologized on Facebook last week before the protest took place:

Not good enough for protesters.

"The thought that it is ever OK to throw rocks at girls — which we are offended by in and of itself — is something that we cannot agree with," Nancy Larkin of Stronger Together told the station.

Image source: WLOS-TV video screen cap

Spicer told WLOS a request was put in to move up the installation date of a billboard design and message slated for the summer.

Check out coverage on the issue from TheBlaze's Mike Opelka:

This story has been updated.

(H/T: BizPac Review)