Progressive news network MSNBC is showing historic gains in May during one of the most turbulent months of the Trump presidency. They are registering higher ratings in ways they haven’t seen in 17 years.
MSNBC topped CNN and Fox News in the key adults 25-54 demographic during primetime on weekdays for the first time since September 2000, according to Nielsen.
MSNBC averaged 532,000 adults 25-54 during weekday prime this month, more than Fox News (524,000) and CNN (455,000). In total viewers, MSNBC weekday prime averaged 2.2 million viewers (vs. CNN’s 1.3 million and Fox News’ 2.5 million), the closest MSNBC has been to FNC since June 2001.
According to TVNewser, Rachel Maddow made the greatest gains, winning the 9 p.m. hour in total viewers over CNN and Fox News for the first time in 20 years. Her show was the top rated cable news show for adults 25-54 for May.
“Last Word with Lawrence O’Donnell” also won the demo race against Sean Hannity on Fox News, but was bested for total viewers. Ratings for O’Donnell’s show in the demo was MSNBC’s best since April 2003.
“The 11th Hour with Brian Williams” won the 11 p.m. slot in both total viewers and in the key demo for the month, the first time MSNBC had beat CNN and Fox News for 16 years.
“Morning Joe with Joe Scarborough” was able to celebrate hitting one million total viewers for the first time. Their senior producer shared the news on his social media account:
— Jesse Rodriguez (@JesseRodriguez) May 31, 2017
Fox News’ fortunes seem to have sunk during the same time it’s been hit with talent like Megyn Kelly and Greta Van Susteren leaving, while others like Bill O’Reilly have been fired under controversial circumstances. Even Sean Hannity was highly criticized for his persistence in covering the Seth Rich conspiracy theory, despite the family asking him to stop.