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The woke ice cream company Ben & Jerry's scorned the United States on July 4, telling Americans their country "exists on stolen Indigenous land" and to return it.
Patriots and prospective customers did not take too kindly to the confectioners' latest anti-American outburst, with some committing to giving the company the "Bud Light" treatment.
In the days since, the company has not only been met with high-profile rebukes and threats of a boycott, but has had its parent company lose billions of dollars and at least one Indian tribe test its sincerity, accepting the land under its headquarters.
How it started
TheBlaze previously reported that Ben & Jerry's wrote in a July 4 social media post, "This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it."
The corresponding action plan on the company's website claimed that "a good parade, some tasty barbecue, and a stirring fireworks display" in celebration of American independence from Great Britain were altogether problematic.
Rather than express a modicum of gratitude for the nation that gave so much to co-founders Ben Cohen and Jerry Greenfield and the company's current C-suite, the company urged that the U.S. surrender Mount Rushmore to the Lakota Sioux.
Extra to pushing for the retroactive surrender of the mountain, Ben & Jerry's — recently accused of exploiting migrant child labor — reduced Abraham Lincoln, responsible for the Emancipation Proclamation, and the other U.S. presidents whose likenesses are sculpted on the mountain as "colonizers, four white men—two of whom enslaved people and all of whom were hostile to Indigenous people and values. ... The faces on Mount Rushmore are the faces of men who actively worked to destroy Indigenous cultures and ways of life, to deny Indigenous people their basic rights."
According to Ben & Jerry's, to surrender vast swaths of American territory now would serve to help dismantle "white supremacy and systems of oppression."
The backlash to the anti-American post was swift and overwhelming.
South Dakota Gov. Kristi Noem (R) told Fox News she wouldn't heed "a bunch of liberal Vermont businessmen who think they know everything about this country and haven’t studied our history."
"We should be proud of America and knock off what Ben & Jerry’s is doing. They don’t have any idea what they’re doing," said Noem.
Republican Sen. Mike Lee of Utah tweeted to Ben & Jerry's, "Your once-good ice cream now sucks. ... You just guaranteed that I (a once-loyal customer) will never consume a single pint of it. ... When you suggest 'returning' the land on which our country has been built for centuries, what exactly do you imagine? Expungement of property rights? Repatriation of most Americans to Europe?"
Rep. Dan Crenshaw (R-Texas) called the anti-American post "some ill-thought out liberal virtue signaling rant."
Dr. Jordan Peterson similarly observed, "Looks like someone is looking hard for a @budweiser moment."
Billboard Chris, the gender ideology critic whose real name is Chris Elston, tweeted in response to the company's anti-American post, "The only right thing to do is donate all of your assets and retained earnings. Shareholders will understand."
How it's going
Shares of Ben & Jerry's Anglo-Dutch multinational parent company Unilever slid 0.8% Thursday after dropping 0.5% the previous day, reported the New York Post.
The stock price closed at $51.31, roughly a dollar below its Monday closing price.
This delta was reflected in a market cap drop of nearly $2 billion, from $130.2 billion to $128.5 billion.
Ben & Jerry's is poised to lose more than just money and customers, unless it is willing to admit that its rhetoric is hollow and its recommendations hypocritical.
In light of the company's recommendation that "stolen land" be returned, Don Stevens, chief of the Nulhegan Band of the Coosuk Abenaki Nation, indicated his tribe would interested in "reclaiming" the territory on which the company's headquarters presently resides.
Stevens told Newsweek that his tribe, which descended from the Abenaki Indian confederacy that reportedly once controlled the land in Burlington, Vermont, "are always interested in reclaiming the stewardship of our lands throughout our traditional territories and providing opportunities to uplift our communities."
He added that Ben & Jerry's has yet to approach them or cede the territory.
Newsweek indicated the company had not yet publicly responded to calls to return the land its headquarters sits on.
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Joseph MacKinnon is a staff writer for Blaze News.