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Malkin: The student data-mining scandal under our noses

Conservative Review

While congresscritters expressed outrage at Facebook's intrusive data grabs during Capitol Hill hearings with Mark Zuckerberg this week, not a peep was heard about the Silicon Valley-Beltway theft ring purloining the personal information and browsing habits of millions of American schoolchildren.

It doesn't take undercover investigative journalists to unmask the massive privacy invasion enabled by educational technology and federal mandates. The kiddie data heist is happening out in the open -- with Washington politicians and bureaucrats as brazen co-conspirators.

Facebook is just one of the tech giants partnering with the U.S. Department of Education and schools nationwide in pursuit of student data for meddling and profit. Google, Apple, Microsoft, Pearson, Knewton, and many more are cashing in on the Big Data boondoggle. State and federal educational databases provide countless opportunities for private companies exploiting public schoolchildren subjected to annual assessments, which exploded after adoption of the tech industry-supported Common Core "standards," tests, and aligned texts and curricula.

The recently passed Every Student Succeeds Act further enshrined government collection of personally identifiable information -- including data collected on attitudes, values, beliefs and dispositions -- and allows release of the data to third-party contractors thanks to Obama-era loopholes carved into the Family Education Rights and Privacy Act.

And the so-called school-to-work pipeline creates endless avenues into taxpayer coffers for firms pitching data-gathering initiatives to "align" student learning with "skill sets" and "competencies" desired by corporations.

Facebook, for example, joined with the Department of Education's federally sponsored Digital Promise initiative last fall to develop a system of "micro-credentialing" badges for adult students in digital marketing. You can be sure it's not merely out of benevolence and public interest that Zuckerberg's empire is training thousands of these students to learn "Social Media Marketing Basics," "Marketing with Facebook Pages," "Marketing with Facebook Ads" and "Marketing with Instagram."

As parent and educational privacy advocate Cheri Kiesecker reported, the Facebook/Digital Promise partnership is "a wonderful data collection and marketing tool for Facebook and the US Department of Ed, but it is incredibly alarming for students' privacy and security."

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