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Studio Will Pull Ad Campaign for 9/11 Movie From Ground Zero Site: 'It's Ridiculous


"People lost their loved ones right here."

An ad for the upcoming movie "Extremely Loud and Incredibly Close" features an image for the burning Twin Towers across from the site of construction on the new World Trade Center. (Image source: New York Post)

Warner Bros. will pull an ad campaign for its new Sept. 11 movie from Ground Zero after complaints from local residents and construction workers that images of the burning Twin Towers are insensitive.

The advertisements for "Extremely Loud and Incredibly Close" feature video promotions that show a plane slamming into the World Trade Center and the Twin Towers on fire. They're running near the subway stop across from the Ground Zero site, according to the New York Post.

“It’s ridiculous,” construction worker Pete Weber told the newspaper. “People lost their loved ones right here. It shouldn’t be shown ever, especially here.”

The movie stars Tom Hanks and Sandra Bullock and is based on a fictional bestseller about an 11-year-old boy's search for answers after his father is killed in the World Trade Center.

Bill Doyle, whose son was killed in the attacks, told the newspaper "everybody's trying to make money off 9/11" and criticized the decision to run the ads for the movie so close to the site.

“A lot of families got upset. Why couldn’t they warn us about this? I don’t think people really realized that these people are really still stressed," he said.

Warner Bros. told the Post it would take the ads down.

"It was never our intention to cause any distress,” spokesman Paul McGuire said. “As a result, we will make best efforts to pull the material from pertinent locations."

A spokesman for New York's Metropolitan Transportation Authority, which leases advertising space, told the Post ads for the movie have been running on 40 digital panels throughout the city, 500 posters on subways and buses and on 40 billboards.

The MTA campaign will end Sunday.

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