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New Planned Parenthood Condoms Use Special Codes to Show Where Users Had 'Safe Sex


"You go, tiger!"

(Image: Planned Parenthood/Where Did You Wear it)

As part of National Condom Week earlier this month, Planned Parenthood has not only passed out condoms but wants to know where they were used.

According to a release, more than 55,000 condoms were distributed in Washington state alone with QR codes that could be scanned as part of its "Where Did You Wear It?" campaign. QR codes are images that can be scanned by smartphone devices to either provide the user with more information, or as in this case, provide an organization with information.

(Related: 'Hooking kids on sex': graphic new vid report shows how Planned Parenthood is creating 'future customers')

So far, all 50 states and six continents have reported "check-ins" of locations where safe sex was being practiced.

“Condoms are an essential tool in preventing unintended pregnancy and stopping the spread of sexually transmitted infections (STIs), including HIV,” said Nathan Engebretson, Planned Parenthood of the Great Northwest Coordinator, in a release. “We hope the site promotes discussions within relationships about condoms and helps to remove perceived stigmas that some people may have about condom use. Where Did You Wear It? attempts to create some fun around making responsible decisions."

Planned Parenthood states that it "[knows] that significant barriers still exist" in getting people to adopt behaviors to help reduce "unintended pregnancy and sexually transmitted infection rates." It states that it hopes the Where Did You Wear It? campaign will "[show] just how common and enjoyable using protection can be."

For those checking in and sharing their address, Planned Parenthood assures them the location is not saved but only used to generate an area close by "so your special spot stays secret."

GeekWire points out that in addition to sharing location, the interactive map also allows users to post comments. GeekWire reports that there have been more than 955 check-ins and nearly 10,000 page hits.

Planned Parenthood distributed the condoms to college and university health care centers.

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