(Photo: Twitter/Keith Ratliff)
A man who helped orchestrate one of YouTube's top ten channels was found dead Thursday from a bullet wound to the head, according to news reports.
The YouTube channel, called FPS Russia, is almost entirely devoted to different sorts of weaponry, particularly guns.
32-year-old Keith Ratliff was inside his office building at FPS Industries when killed, according to Fox 5, and authorities are treating the death as a homicide.
Levi Fox, a neighbor of Ratliff's, said he couldn't believe the news. He described the popular YouTube channel, which has more than half a billion views: "He just takes really big guns and blows stuff up with them…shoots them and introduces a lot of people to new types of guns."
Ratliff didn't often appear in the videos, doing more of the "behind the scenes" work, but would occasionally drop in to lend his expertise.
The official FPS Facebook page posted this message after the news was released:
(Photo: Facebook/FPS Russia)
Ratliff's wife Amanda mourns the loss of her husband-- knowing that their two-year-old son will grow up without his father-- but is also determined to discover the truth.
LEX 18 has more on the family's efforts to get to the bottom of the tragedy:
"You know, it just doesn't really add up," Amanda says.
"It seems that the way the whole thing unfolded, there was no forced entry and things like that," says Kelly Ratliff, Keith's brother.
What happened leaves Kelly asking two big questions:
"Who and why? For a person to take somebody else's life, I mean why?"
Investigators told a Georgia newspaper Ratliff was shot once in the head, and had been dead for some time when he was found.
Kelly Ratliff says his brother always carried a gun to protect himself:
"For him not to pull out that gun and try to defend himself, he had to feel comfortable around somebody. Either that or he was ambushed."
Keith's family says they won't stop pressuring investigators to figure out what happened.
"We all want to know and we all want justice to be done," Amanda says. "He had way to much to look forward to in his life."
Ratliff's LinkedIn account describes his role with FPS Industries: "I provide firearms industry related information and details related to the marketing and viral marketing content produced by FPS Industries."
Here is Fox 5's entire news report: