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Smile: Stores Could Soon Install Cameras on Shelves to Track Your Habits


"Retail surveillance."

Shoppers check out during Black Friday sales at Target in the South Shore Plaza on November 23, 2012 in Braintree, Massachusetts. (Photo by Allison Joyce/Getty Images)

Apparently unsatisfied with the amount of personal data already collected on customers when they check out, at least one company is considering installing cameras on shelves to help get even more consumer information:

It's being called “retail surveillance,” according to Fox D.C. affiliate WTTG-TV.

Mondelez, the company behind the initiative, wants more data on customers, including age and sex, so it can better market to consumers, WTTG reported.

The company, which owns brands including Chips Ahoy, Nabisco, Ritz and other snack foods, hopes to have the cameras in place by 2015.


Follow Becket Adams (@BecketAdams) on Twitter

Featured image Getty Images.


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