Apparently unsatisfied with the amount of personal data already collected on customers when they check out, at least one company is considering installing cameras on shelves to help get even more consumer information:

It's being called “retail surveillance,” according to Fox D.C. affiliate WTTG-TV.

Mondelez, the company behind the initiative, wants more data on customers, including age and sex, so it can better market to consumers, WTTG reported.

The company, which owns brands including Chips Ahoy, Nabisco, Ritz and other snack foods, hopes to have the cameras in place by 2015.

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Featured image Getty Images.

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