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Toy maker markets new iPad 'apptivity seat' for babies

(Photo: YouTube)

What do you think: Is this an example of bad parenting, a sign of the times or a combination of the two?

(Image: Fisher-Price)

The Newborn-to-Toddler Apptivity Seat by Fisher Price... features, in addition to the iPad holder, bat-at toys on the removable bar and a mirror that reflects the baby's image when the iPad is removed. But it's that iPad holder feature that's got moms up in arms.

"Babies should be entertained by looking around and by their family or caretaker, not a screen," said Libby Conover, mom to two girls ages 4 and 3.

The American Academy of Pediatrics agrees. It recommends screens be avoided for children under 2. "A child's brain develops rapidly during these first years, and young children learn best by interacting with people, not screens," the website reads.

The description on the Fisher Price web site reads, "Soothing, entertaining and technology all in one great grow-with-me seat for baby! Lock your iPad device inside the case to protect from dribbles and drool." Though the name of the seat is the Newborn-to-Toddler Apptivity Seat, the product is found on the baby section of the site.

Related: Do electronics rule our life?

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