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KROI-FM, "Houston’s first FM all-news radio station," is no more.
The weird creation taking its place: an all-Beyonce radio station.
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As the Houston Chronicle reported, KROI's final news broadcast was on Wednesday, after which 47 journalists lost their jobs and the station switched to an unprecedented all-Beyonce, all the time format.
"This difficult decision is a result of sustained poor ratings performance and significant financial losses over the past three years despite the substantial financial and human resources we invested," reads the message on KROI's website. "Unfortunately, the market hasn’t shown a sustainable appetite for news radio."
The market likely won't have a sustainable appetite for 24/7 Beyonce either, which is likely why the format is temporary.
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Follow Zach Noble (@thezachnoble) on Twitter
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