New NRA ad warns media, politicians, and 'every Hollywood phony' that their 'time is running out

NRA spokeswoman Dana Loesch unloaded on Hollywood, the media, athletes, and politicians in a video ad that was posted to Twitter on Sunday.

The video was tweet accompanying the video stated, "To every lying member of the media, to every Hollywood phony, to the role model athletes who use their free speech to alter and undermine what our flag represents ... Your Time is running out. The clock starts now."

The ad was hashtagged with "#Oscars90," shortly before Sunday night's Academy Awards ceremony.

What did she say?

Loesch, in the video, appears dressed in black and standing in front of a stark black backdrop.

A simple hourglass sits on a black tablecloth-clad table next to the NRA spokesperson as Loesch starts to speak, while dramatic music plays in the background.

"We've had enough of the lies," Loesch said. "The sanctimony. The arrogance. The hatred, the pettiness, the fake news. We are done with your agenda to undermine voters' will and individual liberty in America."

She continued:

So to every lying member of the media, to every Hollywood phony, to the role model athletes who use their free speech to alter and undermine what our flag represents; to the politicians who would rather watch America burn than lose one ounce of their own personal power; to the late-night hosts who think their opinions are the only opinions that matter. To the Joy-Ann Reids, the Morning Joes, the Mikas; to those who stain honest reporting with partisanship; to those who bring bias and propaganda to CNN, the Washington Post, and the New York Times: your time is running out. The clock starts now.

“To every lying member of the media, to every Hollywood phony, to the role model athletes who use their free speech to alter and undermine what our flag represents…Your Time is running out. The clock starts now."

–@DLoesch #Oscars90 pic.twitter.com/SDVjeTxyfB

— NRATV (@NRATV) March 4, 2018

What was the ad for?

The ad is for Loesch's new show on NRATV, which, according to the video, begins in March.

According to the org's TV website, NRATV is available to watch on web-based platforms such as Apple TV, Roku, Amazon Fire TV, Chromecast, YouTube, Facebook, and Sirius XM radio.

What's been the response to the new ad?

Several entertainers seemed put off by the NRA's latest ad featuring Loesch.

Actor Michael Ian Black shared the video on Twitter and captioned it, "Terroristic threats. The NRA is a terrorist organization."

Terroristic threats. The NRA is a terrorist organization. https://t.co/D4UVsHmSfq

— Michael Ian Black (@michaelianblack) March 4, 2018

Talk show host Montel Williams compared his previous service in the U.S. military to Loesch's stint as an NRA spokesperson.

"Let’s get one thing clear: I actually bore arms in uniform," Williams wrote on Twitter. "Dana poses in cocktail dresses with guns. I’m not interested in a lecture on guns from a damn spokesmodel."

He later added, "Oh — and, Dana — girlfriend stop with the stupid. And don’t make shadowy threats you can’t back up. You’re a spokesmodel not a hit man."

Let’s get one thing clear: I actually bore arms in uniform. Dana poses in cocktail dresses with guns. I’m not interested in a lecture on guns from a damn spokesmodel. https://t.co/O1vmmoR8Eo

— Montel Williams (@Montel_Williams) March 4, 2018

Oh - and, Dana - girlfriend stop with the stupid. And don’t make shadowy threats you can’t back up. You’re a spokesmodel not a hit man. https://t.co/O1vmmoR8Eo

— Montel Williams (@Montel_Williams) March 4, 2018

Actress and activist Patricia Arquette on Twitter seemed to take issue with her perception that the NRA is a "partisan" organization.

She wrote, "Apparently the @NRA doesn't want any progressive members. It is partisan. I believe that's what [Loesch] means which might negate status?"

Arquette also argued with Loesch about mischaracterizing progressives and gun reform.

Apparently the @NRA doesn't want any progressive members. It is partisan. I believe that's what she means which might negate status?

— Patricia Arquette (@PattyArquette) March 5, 2018

I think it's you who is characterizing progressives who want sensible gun reform as being "anti-2A" .

— Patricia Arquette (@PattyArquette) March 5, 2018

Sadly the polls show your opinion is in the minority. Including with conservatives.

— Patricia Arquette (@PattyArquette) March 5, 2018

And actor Alec Baldwin said that Loesch "doesn't care how many dead bodies she has to stop over" to push her agenda.