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Sales of adult coloring books continue to rise

Mike Opelka
(jacoblund/Getty Images)

Over the past few years, specialty coloring books have been marketed to adults as a way to reduce anxiety and relieve stress. In fact, adult coloring books routine occupy multiple spots on Amazon's top-ten bestseller list. Mike Opelka is miffed that grown men and women are engaged in such a frivolous pursuit.

"A few of my friends said, 'You know, I've got to get you an adult coloring book,'" Mike says. "And I said, 'I will use it for kindling. That's a good idea. I hope it's going to be easily crumpled up.'"

Mike then takes aim at a new podcast that features hosts reading boring stories out loud to help people drift off to sleep.

"This is a thing," Mike says incredulously. "And you know what? I have to give them credit. It's probably brilliant. They're probably going to get a bazillion dollars because of the ad revenue they will have when they put the little bitty ads on the front of the podcast."

To see more from Mike, visit his channel on TheBlaze and listen live to “Pure Opelka” weekdays 7–10pm ET & Saturdays 6–9am ET, only on TheBlaze Radio Network.

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