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Calvin Klein tries to commit brand suicide with this new billboard

Calvin Klein tries to commit brand suicide with this new billboard

Many know Calvin Klein ads for featuring celebrities like young Mark Wahlberg and Kate Moss showcasing what one might call “fit” builds in their underwear.

While using attractive models seemed a tried and true method for selling a product, Calvin Klein is now completely changing its branding. Its ads now feature overweight and gender non-conforming models.

Dave Rubin doesn’t see the virtue in the new branding.

“Advertising is about aspiring to something, right? Which should you aspire to look like?” Rubin asks. “Relatively fit people, even if she was a little thin, or should we all look like obese people?”

However, it’s not only Calvin Klein that has adjusted its branding to reflect the woke agenda.

Even PetSmart, a store frequented by many for dog food, cat food, and pet toys, has joined in. The store now features signs that say “Show Your Pride” and “PetSmart believes in unconditional love.”

The signs also picture animals floating on the transgender and rainbow flags.

“There’s a problem here in society, and guess what: It’s not just that they want people to dress up like animals with these furry conventions. Now they want the dogs to be gay too,” Rubin says.

“Putting cats and dogs in rainbow-colored things, it’s so nonsensical,” he adds.

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