A new commercial from the non-profit vegan group Physicians Committee for Responsible Medicine features a dead man clutching a cheeseburger. In case this blunt imagery didn't frighten the carnivore right out of you, the commercial ends with the words "I was lovin' it," a play on McDonald's slogan "I'm lovin' it."
It's true. If you eat McDonald's every day, you're likely going to have some health problems. But is it fair for the PCRM to portray McDonald's as the culprit? Do we not each make the choice to eat cheeseburgers?
PCRM's director of nutrition education Susan Levin says they chose McDonald's specifically because "they epitomize fast food and the permeation of fast food in the country." The ad will air in the Washington, DC market; PCRM is hoping to run it in other, similarly fast food dense cities soon.
PCRM is known for their somewhat insane vegan agenda - back in May, they wrote a press release advising KFC to follow the same guidelines the FDA sets out for tobacco producers and not advertise near schools and put a warning label on Double Downs.