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Does This Calvin Klein Ad Contain a Secret Vulgar Message?


"...it's disturbing."

Is Calvin Klein sending a secret, vulgar message in its latest ad popping up in New York City? If you look close enough, you might say, "yes."

This is the ad, erected in Lower Manhattan, that's causing quite the stir, and not just for the half-naked model seemingly busting out of her undergarments:

Did you catch it? You may have to look again. In the background, some say, the ad spells out he "F-word." Behind the model, a set of table legs represents the "f," the models underwear appear to be a "u," while the ad's "ck" completes the word.

WPIX-TV covered the story:

"You know, I didn't see it right away, but now that I really look at it, it's disturbing," Indera Bartoo, a mother, told the TV station.

Another mother, Desiree Kato, agreed: "There is a hidden message, but it's inappropriate and should be taken down."

But a man named Roland told WCBS you have to be looking real hard to see any message: “I guess you could make that argument. If you’re really paying attention and you’re trying to read into detail, you can make that argument, but I’m not picking it up, to be quite honest.”

Calvin Klein didn't respond to WPIX's request for comment.

This isn't the first time the company has been embroiled in a controversy. WCBS explains:

In the 80s, the designer made headlines with a controversial commercial that featured a 15-year-old Brooke Shields asking “Do you want to know what comes between me and my Calvins?”

(The answer: “Nothing!”)

More recently, a Calvin Klein ad featuring two men and a woman in a sexually suggestive pose was pulled in Australia because some felt it promoted group sex and/or rape.

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