The "Colbert bump," which Jon Huntsman hoped to receive from appearing on comedian Stephen Colbert's show in October, has evaded him thus far. Huntsman didn't win the Iowa Caucuses and came in third in the New Hampshire primary, the only state he seriously campaigned in until now.
On Tuesday Huntsman said his campaign is "going to be looking for the Colbert bump in South Carolina." He's obviously joking, but he should probably stop talking about it.
After his appearance on "The Colbert Report" he came to speak at George Washington University. It was there that I asked him if he was aware the "Colbert bump," a phenomenon in which political candidates receive a rise in poll numbers after appearing on Colbert's show, is a phenomenon exclusive to Democrats. He told me he thought he would "prove otherwise." Well, he didn't.
On Wednesday's "Colbert Report," the host said, "I’m sorry Gov. Huntsman. I guess the Colbert bump reflected off of you and bounced back to me. That happens in the rare instances when my guests are whiter than I am."