Few ads truly stood out during last Sunday's Super Bowl, but there is at least one that has set itself apart, and for more reasons than one. Chrysler's ad featuring Clint Eastwood titled “Halftime in America,” focused on a "Detroit Comeback." The only discrepancy is that the spot was filmed in both Los Angeles and New Orleans -- not Motor City.
The ad, meant to encourage and inspire, centers on the resilience of Detroit.
“It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half,” Eastwood narrates. “It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game. The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.”
That's where things get sticky.
From The Weekly Standard:
But contrary to what the might ad suggest, the spot was actually filmed in New Orleans and Los Angeles. “Yes, part of it was filmed in New Orleans . . . and some was filmed in various parts—such as Los Angeles,” Dianna Gutierrez said. She specifically points to the tunnel scenes as being taken at the Los Angeles Memorial Coliseum, while the stadium shots were in New Orleans.
Asked whether any part of the ad was filmed in Detroit, Gutierrez said that previously taken footage from various parts of the Motor City was used. No image of Detroit was shot for the specific use in this ad.
Below is the ad, for reference: