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Turkish Shampoo Ad Blasted For Using Hitler to Sell Product


"A real man’s shampoo"

Turkey's Jews are outraged after an advertisement for Biomen shampoo featured Hitler urging men to buy the product.

"If you are not wearing a woman's dress, you should not use her shampoo either," Hitler "says."  The advertisement concludes: "Here it is, a real man’s shampoo, Biomen," as though Hitler is the model "real man."

According to the Daily Mail, "Turkey has long had an apparent fascination with Hitler, as the Nazi leader's autobiography Mein Kampf became a bestseller in the country in 2005." 

Turkey's Jewish community, which numbers between 18,000 and 20,000, released a statement saying, "It's totally unacceptable to make use of Hitler, the most striking example of cruelty and savagery."

The Anti-Defamation League also wrote a letter to Turkey's ambassador to the United States, saying it is "repulsed" by the commercial and, "The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy."

However, despite local and international condemnation, Biomen has thus far refused to pull the advertisement.

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