The political arm of Planned Parenthood is unleashing all it has this election cycle in an attempt to fend off GOP challenger Mitt Romney and ensure that Barack Obama gets another term in office. What does this unprecedented effort look like? Well, a giant package of walking birth control, apparently.
Dubbed "Pillamina," the costumed figure will reportedly follow Romney's campaign across the country to remind voters of his opposition to President Obama's contraception mandate.
This isn't the first time "Pillamina" has made a public appearance. Who could forget this gem from last summer, courtesy of Planned Parenthood?
via The Hill:
"Pillamina" will appear in Troy, Mich., on Wednesday, according to materials from Planned Parenthood. That state recently made international headlines after two lawmakers, both women and both Democrats, were banned from speaking on the floor for mentioning "vaginas" and "vasectomies" in an emotional debate over abortion.
Announcing the "Pillamina" effort, Planned Parenthood Action Fund President Cecile Richards sought to frame birth control as "an economic issue for women — period."
"That’s something that President Obama clearly understands, and that Mitt Romney simply doesn’t," Richards said in a statement.
Romney, like many Republicans, has said he sees the contraception coverage mandate as a violation of religious freedom. He also objects to Planned Parenthood and said he would "get rid of" the group as president.