What's missing from the Romney campaign to make it a winning bet?
Former Reagan speechwriter Peggy Noonan writes:
The Romney strategy the past eight weeks has been, in a small way, shrewd: have the candidate out there talking in a candidate-like manner, but don't let him say anything so interesting that it will take the cameras off Mr. Obama. The president is lurching from gaffe to mess, from bad news to worse. Don't get in his way as he harms himself.
It's working, but won't for long. People want meaning, a higher and declared purpose. [...]
With just more than 130 days to go, Mr. Romney has to start pulling from his brain and soul a coherent and graspable sense of the meaning of his run. "I will be president for this reason and this. I will move for this and this. The philosophy that impels me consists of these things." Only when he does this will he show that he actually does have a larger purpose, and only then will people really turn toward him. He has to tell Americans why they can believe him, why a nation saturated with politics, chronically disappointed by its leaders, and tired of promises can, actually, put some faith in him.
They want to know how America can come back. Because they're pretty sure, down deep, that America has another comeback in her.
Read the whole thing here.