Ahead of the Republican convention next week the Wall Street Journal interviewed Mitt Romney about his campaigning approach: It's all nuts and bolts. No frills. No gimmicks. No celebrity. So stop asking about his favorite brand of jeans.
Despite pressure to be more revealing, he says he won't use his campaign as "a way to personalize me like I'm a piece of meat."...
When appearing before crowds at campaign stops, Mr. Romney says, he doesn't think, "What can I do here to portray myself in a way that would be appealing to the public?"
"I think they're looking for someone who can make things better in America. They're not looking for someone to run another version of 'This is Your Life,' " he says. ...
"People who've hired me in the past have been pleased that they did," Mr. Romney said, referring to his roles as chief executive of Bain Capital, governor of Massachusetts and head of the 2002 Winter Olympics. "And so, I'll describe my views and issues and concerns, but I don't have a plan to take everybody to my childhood home and say, 'Here's where I rode my bicycle'."
FYI: This is Your Life is an old celebrity talk show from the 1950s (Yes, I had to look that up).