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Obama's DNC speech tested well in focus groups: report


Media critic for The Daily Beast Howard Kurtz reports that President Obama's decidedly lackluster Democratic convention speech actually tested well in focus groups; even better than his speech accepting his party's nomination at the '08 convention.

... Obama and his advisers had taken great pains to avoid soaring rhetoric that might have been derided as empty.

Indeed, they extensively tested the president’s speech in dial groups, a type of focus group where voters twist dials to register approval or disapproval of specific passages, and say it tested off the charts. The reaction, they say, was more positive than to Obama’s 2008 acceptance speech in Denver.

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