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You Have a Group of Social Scientists to Thank for Obama's Re-Election -- Read Why


The Obama campaign played upon peoples' desire to conform using scientifically tested techniques.

President Barack Obama speaks during a campaign event at the New Amsterdam Theatre on June 4, 2012, in New York. We're pretty sure he's asking the crowd to let him be clear (AP)

MOUNT VERNON, IA - OCTOBER 17: People cheer as U.S. President Barrack Obama addresses a group at the Richard and Norma Small Multi-Sports Center Gym at Cornell College on October 17, 2012 in Mount Vernon, Iowa. Credit: Getty Images

One persistently interesting story that has emerged since the wrap-up of this fall's campaign by President Barack Obama is the story of how the Obama campaign's operations were dictated not by liberal ideology but by a process consumed with data and an attempt to scientifically boost turnout.

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