The air in the small town of West, Texas was still filled with the smell of smoke and ammonia as medical crews worked to help the hundreds who were injured while rescue workers struggled to locate and identify the dozens killed in yesterday's fertilizer plant explosion, MSNBC was looking for revenge. Revenge for the death of the gun control bill in the U.S. Senate.
Following the Senate's rejection of the gun control bill, MSNBC's "Morning Joe" launched a campaign of public shaming of those who voted "no." (And in some cases, they chose a few unflattering photos to display.)
On Thursday morning, the majority of the first hour of "Morning Joe" was dedicated to the not-so-surprising results from yesterday's defeat of the Senate's gun bill. Co-host Mika Brzezinski talked about the "stinging loss for the president...and might I add to the script, the country." Brzezinski went on to talk about those who voted against the bill, announcing that the show was going to put their names and pictures on the screen so all could see the 54 "Faces of Cowardice."
Democrats who voted against the bill were featured individually as well as given their own special page at the end of the segment.
Joe Scarborough also piled on, warning of consequences coming to anyone who voted against the "90 percent." (Scarborough declared himself and anyone who supported the background checks in the now-dead bill, "We are the 90 percent!")
As MSNBC showed the names and faces of the "no" voters, Politico's Maggie Haberman joined the panel and speculated about the consequences to those who voted "no." It is expected that Republicans who did not support the bill will be targeted by Democrats, and (at the 1:30 mark in the clip) Haberman also hinted that Organizing for Action (the president's campaign machine) might also go after any Democrat who voted against the bill.
Later in that same discussion, Scarborough suggested that those who voted "no" will be in the crosshairs of New York City Mayor Michael Bloomberg's money in the 2014 election cycle.
The president needs to get Mike Bloomberg in to stare at every one of them and say, 'I don't know how powerful you think you are, but you're not powerful enough to withstand the money I'm going to throw into your district or your state.'
(the freeze frame is the same as above, the content is different)
If you want to see the entire segment as it ran this morning, we are attaching it below. (Again, the screen capture is the same as those for the clips posted above, the content is different.)