The outrage was voiced from all directions after Esquire magazine posted an online teaser for Wednesday's stories.
Can you understand why?
The terrifying photo attached to the article about making your morning commute more "stylish" is actually an iconic picture showing an American jumping to his death from one of the Twin Towers after the 9/11 attack.
So after Twitter users caught the terrible faux pas, they made their displeasure known:
But on a day when such a mistake should be the last editorial goof publications make — and the requisite humble apology ought to follow — Esquire tweeted this response:
Which didn't exactly sit well with some folks: