It's not as if there's anything else going on for them to be working on...
Yeah, having your schoolwork posted on the fridge at home is cool. But having a video you made posted on the White House website and screened at 1600 Pennsylvania Avenue? We think that’s pretty cool, too. That’s why we’re super-excited to announce the first-ever White House Student Film Festival: a video contest created just for K-12 students, and whose finalists will have their short films shown at the White House. Finalist videos may also be featured on the White House website, YouTube channel, and social media pages.
According to the White House site, the film competition is geared toward highlighting the use of technology in today's classrooms and/or the role technology will play in education in the future.
The White House has recruited Bill Nye the Science Guy to help publicize the event: