Popular pain reliever Tylenol is out with a new ad campaign that presents video profiles on contemporary American families, including a family comprised of two lesbian mothers, an African American family and a Chinese-Japanese family.
Among the individuals featured in the "For What Matters Most" video series is the Beser Carr Schneider Musich family, a mixed unit that is comprised of a four parents, including a lesbian couple, the ex-husband of one of those women and another individual.
The tw0-minute clip, which offers a modernized, re-imagination of Norman Rockwell's famed "Freedom From Want" painting, describes how the Beser Carr Schneider Musich family formed, while also showing the four adults and their children seated together around the Thanksgiving table.
"[My husband] and I were married for 10 years. We've known each other since we were 12," one of the mothers proclaims in the clip. "When we divorced we had Cole and Elias and we decided that they should never be divided between the households."
Her partner then explains that the two women met while the husband and wife were separated and began dating with the husband's blessing. After the divorce, the lesbian couple, the ex-husband and another adult essentially became a mixed family that tries to parent together.
Watch the clip below:
Rockwell's granddaughter Abigail Rockwell also appears in the video and touts the ever-changing family structures present in contemporary society.
"Our definition of family is now expanding and blossoming so it's not this rigid, fixed picture of what the family is," she said in a voiceover, later concluding, "Family is what you make it out to be."
Manoj Raghunandanan, senior director for the Tylenol brand, told Advertising Age earlier this month that the company isn't worried about controversy as a result of the ad, noting that "it reflects serving our consumers and how unique and diverse they are."
The other videos that are a part of the "For What Matters Most" campaign feature a "Chinese-Japanese-American family and an African American family headed by a matriarch with an eyebrow piercing," according to the Washington Post.
(H/T: Agency Spy)