Disaster and Beauty' as Brooklyn Burns (UPDATE)

UPDATE: The inferno that started early before 7 a.m. Saturday was still raging in Brooklyn after 3 p.m. — and the blaze reached seven-alarm status.

.@FDNY: Massive fire burning in Brooklyn reaches 7 alarms (photo via @garyhe) pic.twitter.com/4EAVHa5AZ0

— TheBlazeNOW (@TheBlazeNOW) January 31, 2015

The New York City Fire Department kept city dwellers abreast of the fire on Twitter, noting the harsh conditions that made containing the blaze difficult.

Hydrant at the 5-alarm warehouse fire in Brooklyn. FDNY dealing with high-winds & freezing temperatures. pic.twitter.com/iIF8SAZfgD

— FDNY (@FDNY) January 31, 2015

FDNY continues to battle 7-alarm fire at 5 N. 11 St., Brooklyn. Photo courtesy of @nycoem @NotifyNYC pic.twitter.com/PQWZLbGYdE

— FDNY (@FDNY) January 31, 2015

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A massive fire engulfed a storage facility in Brooklyn Saturday morning, WABC-TV reported.

The facility spans an entire city block.

Nearly 140 firefighters were battling to extinguish the blaze amid freezing temperatures and choking smoke, WABC reported.

On social media, the New York City Fire Department, journalists and regular citizens posted frightening pictures of the inferno, visible across a huge swath of the city.

Now: FDNY responding to 4-alarm fire at 5 N 11 St., Brooklyn. View from FDNY fire boat. pic.twitter.com/Jgc2tIIQyf

— FDNY (@FDNY) January 31, 2015

Major Fire happening right now (7:07am) in what looks like Williamsburg Brooklyn. Flames visible from SoHo pic.twitter.com/TseVmhyCD5

— Casey Neistat (@CaseyNeistat) January 31, 2015

Another picture of Brooklyn fire happening now. @StephenLevin33 pic.twitter.com/UGvKKWbjdV

— Dan Garodnick (@DanGarodnick)

January 31, 2015

massive warehouse fire in Brooklyn. https://t.co/OPlIWIH75V

— DJ THREE (@ThreeOFC) January 31, 2015

"I can't stop staring at this Brooklyn fire," one Twitter user wrote. "With the sun rising through it, it's a strange mix of disaster & beauty."

I can't stop staring at this Brooklyn fire. With the sun rising through it, it's a strange mix of disaster & beauty. pic.twitter.com/rzMCGfLlj1

— Fern Lim (@contagiousfern) January 31, 2015

No casualties had been reported by 9:30 a.m.

The four-alarm fire is believed to have broken out around 6:30 a.m. at the four-story facility on North 11th Street at Kent Avenue in Williamsburg.

This story has been updated.

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Follow Zach Noble (@thezachnoble) on Twitter